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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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30 free minutes with a training advisor — no commitment.
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Don't let this gap widen
Sans maîtrise des fondamentaux du marketing numérique, 75 % des campagnes publicitaires des PME se soldent par un échec total, gaspillant en moyenne 20 000 € par an en budgets mal ciblés.
Votre entreprise perd alors 30 % de son chiffre d'affaires potentiel, cédant du terrain à des concurrents plus agiles qui captent 80 % des leads en ligne.
Pour les responsables communication et entrepreneurs, cela se traduit par un risque majeur de stagnation professionnelle et de faillite accélérée.
Chaque mois sans compétences digitales creuse un déficit concurrentiel insurmontable.
The DIG : Initiation au Marketing Numérique training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the DIG : Initiation au Marketing Numérique training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the DIG : Initiation au Marketing Numérique training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Définitions et concepts clés (DIG, digitalisation, omnicanal) ; Évolution des usages et acteurs majeurs ; Impacts sur l'entreprise et la communication ; Introduction aux différents canaux digitaux (SEO, SEA, réseaux sociaux, display, emailing, mobile, influence, content marketing).
Fonctionnement du SEO/SEA (référencement naturel et payant), bases de la publicité en ligne (Google Ads, Facebook Ads), gestion de campagnes emailing, introduction à l'automatisation marketing. Exemples d’intégration et choix de leviers selon les objectifs.
Comprendre l’importance des réseaux sociaux (Facebook, Instagram, LinkedIn, Twitter, TikTok) ; Mise en place d’une première ligne éditoriale ; Création de contenus engageants (visuels, vidéos, stories, podcasts) ; Initiation à la gestion de communautés et techniques de veille.
Présentation des outils d’analyse : Google Analytics, Data Studio, Facebook Insights ; Initiation à la mesure de performance (KPIs, ROI, ROAS) ; Comment tirer parti des tableaux de bord pour optimiser ses actions ; Exemples pratiques de pilotage de budget et d’ajustements en continu.
Méthodologie de construction d’un plan d’actions digital (ciblage, persona, messages, tunnels de conversion) ; Ateliers pratiques : élaboration d’une mini-stratégie digitale pour un projet ; Conseils pour la veille continue, mise en place d’alertes, ressources pour s’auto-former.
Target audience
Professionnels, entrepreneurs, responsables communication, étudiants souhaitant acquérir les fondamentaux du marketing digital
Prerequisites
Aucune connaissance préalable en marketing numérique requise
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