Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master multivariate A/B tests for professional conversion gains
- Develop data-driven hypotheses tailored to the company
- Design and deploy A/B experiments with advanced certified tools
- Analyze statistical results for impactful business decisions
- Optimize conversion funnels via A/B testing in e-commerce context
- Implement Bayesian A/B testing to accelerate learnings
- Integrate A/B tests into a continuous and scalable CRO strategy
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1A/B Testing Strategy: Advanced Planning and Data-Driven Hypotheses (Google Optimize, VWO)
Immersion in prioritizing A/B tests using ICE and PIE frameworks, in-depth analysis of historical data with Google Analytics 4 and BigQuery, formulation of precise hypotheses based on heatmaps and session recordings, development of an annual test roadmap aligned with business objectives, practical exercises on real company cases to validate technical and statistical feasibility, production of a prioritized action plan with target KPIs.
Module 2A/B Testing Implementation: Tool Configuration and Integrations (Optimizely, AB Tasty)
Advanced configuration of A/B experiments on leading platforms like Optimizely and AB Tasty, no-code integration via tag managers like GTM, audience segment personalization with machine learning, testing on critical elements like CTAs and pricing, multivariate simulations for complex interactions, progressive deployment with traffic ramp-up, hands-on workshops to code custom variants in JavaScript, generation of initial reports and real-time debugging.
Module 3A/B Testing Analysis: Advanced Statistics and Results Interpretation (Bayesian, Sequential)
Deep dive into robust statistical analyses with Bayesian and sequential tests to stop losers early, calculation of Minimum Detectable Effect and power analysis using tools like VWO Stats Engine, interpretation of p-values, confidence intervals, and uplift, management of biases like novelty effect and P-hacking, case studies on famous failures and Airbnb successes, exercises on real datasets to extract actionable insights, development of PowerBI dashboards for continuous monitoring.
Module 4A/B Testing Optimization: Scaling and Integrated CRO (Personalization, ML Testing)
Scaling A/B tests to full-funnel programs with dynamic personalization and ML, integration into MarTech stack like Amplitude and Contentsquare, A/B testing on mobile apps and emails, long-term impact measurement via cohort analysis, building a company-wide testing culture with cross-functional teams, flagship project on optimized e-commerce funnel, project defense and post-training rollout plan, access to resources for immediate production implementation.
Evaluation method
- Advanced quiz on A/B testing methodologies and statistics
- Analysis of real results with written report
- Defense of CRO flagship project before experts
Learning method
- Certified Optimizely and VWO trainers in practice
- Enterprise-scale practical cases and real datasets
- Flagship A/B project from A to Z over 4 days
- Digital course support + roadmap templates included
Methods, materials and delivery
The Training A/B Testing - Optimize Conversions and Performance program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training A/B Testing - Optimize Conversions and Performance program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training A/B Testing - Optimize Conversions and Performance program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training A/B Testing - Optimize Conversions and Performance training cost?+
The individual price is $5,145 (USD). A detailed quote is sent within one business day.
How long is the Training A/B Testing - Optimize Conversions and Performance training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Mastery of Google Analytics, basic statistics, experience in web tracking and optimization
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
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