Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Training A/B Testing UX - Maximizing web conversions
Trusted by — schools, companies and industrial groups
41,116 programs · 25 countries
Every program built with a dedicated engineer
Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.
A/B Testing UX training objectives
- Master A/B testing UX methodologies for certified optimizations
- Design impactful hypotheses and variants in a business context
- Implement A/B tests with professional tools like Google Optimize
- Analyze statistical results for reliable data-driven decisions
- Develop scalable UX experimentation skills
- Integrate A/B testing into agile workflows to boost performance
- Optimize user interfaces for maximum conversions
Program
A/B Testing UX curriculum: 5 modules over 5 days
Module 1 : A/B Testing UX Fundamentals: Defining Hypotheses and Business Objectives (Google Analytics, frameworks)
Immersion in the essential principles of A/B testing UX, identification of user pain points via heatmaps and analytics, formulation of testable hypotheses based on real data, collaborative workshops to prioritize high-ROI tests, creation of a structured test plan with clear KPI metrics, practical exercises on concrete e-commerce cases to anchor professional skills from the first day.
Module 2 : A/B Testing UX Tools: Implementing Technical Tests (Google Optimize, Optimizely, VWO)
Quick hands-on with leading platforms like Google Optimize and Optimizely, configuration of a no-code test environment via visual editors, integration with tag managers and common CMS, launching your first A/B test on a real site, traffic simulation to validate setups, real-time debugging and best practices to avoid common pitfalls, production of a launch report ready for the team.
Module 3 : Designing A/B Testing UX Variants: Applying Advanced UX Principles (Figma, user flows)
Creative design of high-performing UX variants using Figma to prototype CTAs, layouts, and user journeys, readability and ergonomics tests on mobile/desktop, integration of micro-interactions based on cognitive psychology, A/B testing on key elements like forms and navigation, peer validation for quick iterations, delivery of optimized wireframes ready for production testing.
Module 4 : Analyzing A/B Testing UX Results: Interpreting Statistical Data (Bayesian, p-value)
Deep dive into advanced metrics analysis with statistical significance calculations, use of tools like Google Analytics and Excel to segment results, detection of winners/losers via Bayesian methods, case studies on real business failures/successes, workshops to interpret conversion lifts and reduce bounce rates, creation of impactful executive reports with clear visualizations.
Module 5 : Advanced A/B Testing UX: Scaling and Multivariate Tests (Personalization, Automation)
Exploration of multivariate and personalized tests for maximum ROI, AI integration for variant automation, scaling on high traffic with enterprise tools, measurement of long-term impacts on LTV and churn, action plan for permanent company rollout, finalization of the red thread project with presentation and code review, acquisition of certifiable skills to excel in professional UX optimization.
How A/B Testing UX skills are assessed
- Multiple-choice quiz to validate learning outcomes at the end of the training
- Continuous assessment through practical A/B exercises
- Presentation of the complete UX test red thread project
How the A/B Testing UX course is taught
- Sessions led by an active expert trainer
- Hands-on exercises based on real business cases
- Progressive red thread project throughout the training
- Comprehensive course materials provided to each participant
A/B Testing UX training: access and practical arrangements
The Training A/B Testing UX - Maximizing web conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training A/B Testing UX - Maximizing web conversions program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training A/B Testing UX - Maximizing web conversions program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Our method
How Learni guarantees the quality of your A/B Testing UX training
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Our social commitment
A school kit donated to a child for every training booked
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
FAQ
A/B Testing UX: frequently asked questions
Which tools are used in A/B Testing UX training?+
Hands-on work runs on google Analytics, frameworks, google Optimize, optimizely, VWO and figma. Those tools come from the A/B Testing UX program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.
What can participants do after A/B Testing UX training?+
They can master A/B testing UX methodologies for certified optimizations, design impactful hypotheses and variants in a business context and implement A/B tests with professional tools like Google Optimize. Those are the stated objectives of the A/B Testing UX program at Intermediate level, checked by the end-of-session assessment.
What does the A/B Testing UX program cover, day by day?+
Day 1: A/B Testing UX Fundamentals: Defining Hypotheses and Business Objectives (Google Analytics, frameworks). Day 2: A/B Testing UX Tools: Implementing Technical Tests (Google Optimize, Optimizely, VWO). Day 3: Designing A/B Testing UX Variants: Applying Advanced UX Principles (Figma, user flows). Day 4: Analyzing A/B Testing UX Results: Interpreting Statistical Data (Bayesian, p-value). Day 5: Advanced A/B Testing UX: Scaling and Multivariate Tests (Personalization, Automation). The A/B Testing UX program runs over 5 days, delivered on site.
How is A/B Testing UX training assessed?+
Assessment relies on multiple-choice quiz to validate learning outcomes at the end of the training, continuous assessment through practical A/B exercises and presentation of the complete UX test red thread project. Learni issues a completion certificate together with the individual assessment report at the end of the A/B Testing UX program, which an L&D team can file as evidence.
How much does A/B Testing UX training cost per participant?+
A/B Testing UX training costs $5,775 per participant. For an in-company team, the flat rate starts at $10,395 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does A/B Testing UX training take?+
5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for A/B Testing UX training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before A/B Testing UX training?+
Basics in UX/UI design, knowledge of statistics, and use of Google Analytics.
Is a certificate issued after A/B Testing UX training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for A/B Testing UX training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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Let's build your A/B Testing UX learning path.
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