Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Training A/B Testing UX - Maximizing web conversions
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Master A/B testing UX methodologies for certified optimizations
- Design impactful hypotheses and variants in a business context
- Implement A/B tests with professional tools like Google Optimize
- Analyze statistical results for reliable data-driven decisions
- Develop scalable UX experimentation skills
- Integrate A/B testing into agile workflows to boost performance
- Optimize user interfaces for maximum conversions
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without mastery of A/B Testing UX, websites lose an average of 25% of potential conversions, or thousands of euros in monthly revenue lost.
Teams waste 40% of their time on intuitive redesigns that fail, tripling development costs.
According to ConversionXL studies, 80% of features launched without A/B tests underperform, exposing the company to critical competitive losses.
Careers stagnate: 65% of UX professionals without data-driven skills are passed over for promotions in 2025.
Every quarter without optimization widens the gap with leaders who boost their ROI by 30% through rigorous testing.
Program
Module 1A/B Testing UX Fundamentals: Defining Hypotheses and Business Objectives (Google Analytics, frameworks)
Immersion in the essential principles of A/B testing UX, identification of user pain points via heatmaps and analytics, formulation of testable hypotheses based on real data, collaborative workshops to prioritize high-ROI tests, creation of a structured test plan with clear KPI metrics, practical exercises on concrete e-commerce cases to anchor professional skills from the first day.
Module 2A/B Testing UX Tools: Implementing Technical Tests (Google Optimize, Optimizely, VWO)
Quick hands-on with leading platforms like Google Optimize and Optimizely, configuration of a no-code test environment via visual editors, integration with tag managers and common CMS, launching your first A/B test on a real site, traffic simulation to validate setups, real-time debugging and best practices to avoid common pitfalls, production of a launch report ready for the team.
Module 3Designing A/B Testing UX Variants: Applying Advanced UX Principles (Figma, user flows)
Creative design of high-performing UX variants using Figma to prototype CTAs, layouts, and user journeys, readability and ergonomics tests on mobile/desktop, integration of micro-interactions based on cognitive psychology, A/B testing on key elements like forms and navigation, peer validation for quick iterations, delivery of optimized wireframes ready for production testing.
Module 4Analyzing A/B Testing UX Results: Interpreting Statistical Data (Bayesian, p-value)
Deep dive into advanced metrics analysis with statistical significance calculations, use of tools like Google Analytics and Excel to segment results, detection of winners/losers via Bayesian methods, case studies on real business failures/successes, workshops to interpret conversion lifts and reduce bounce rates, creation of impactful executive reports with clear visualizations.
Module 5Advanced A/B Testing UX: Scaling and Multivariate Tests (Personalization, Automation)
Exploration of multivariate and personalized tests for maximum ROI, AI integration for variant automation, scaling on high traffic with enterprise tools, measurement of long-term impacts on LTV and churn, action plan for permanent company rollout, finalization of the red thread project with presentation and code review, acquisition of certifiable skills to excel in professional UX optimization.
Evaluation method
- Multiple-choice quiz to validate learning outcomes at the end of the training
- Continuous assessment through practical A/B exercises
- Presentation of the complete UX test red thread project
Learning method
- Sessions led by an active expert trainer
- Hands-on exercises based on real business cases
- Progressive red thread project throughout the training
- Comprehensive course materials provided to each participant
Methods, materials and delivery
The Training A/B Testing UX - Maximizing web conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training A/B Testing UX - Maximizing web conversions program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training A/B Testing UX - Maximizing web conversions program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
Suggestions
You might
like these too.
Motion design & animationIndustry-certifiedLottie Training - Animate Websites and Apps with Professional Fluidity
$4,620Net of tax
Email marketing & CRMIndustry-certifiedTraining SendGrid - Boost your emails to 99% deliverability
$4,620Net of tax
MLOps & AI industrialisationIndustry-certifiedTraining MLflow Advanced - Master MLOps in Production
$4,620Net of tax
Digital marketing & strategyIndustry-certifiedTraining Expo - Maximize the commercial impact of your exhibitions
$2,940Net of tax
Web analytics & measurement
More programs in Web analytics & measurement.
Web analytics & measurementIndustry-certifiedA/B Testing : Maîtriser l’Optimisation de vos Performances Digitales
$2,940Net of tax
Web analytics & measurementIndustry-certifiedA/B Testing : Perfectionnez vos campagnes marketing et web
$3,675Net of tax
Web analytics & measurementIndustry-certifiedAmplitude Training - Mastering Advanced User Data Analysis
$4,620Net of tax
Web analytics & measurementIndustry-certifiedAmplitude Training - Optimizing Advanced Product Analyses
$1,470Net of tax
Web analytics & measurementIndustry-certifiedAmplitude Training - Optimizing Sustainable Energy Product Analysis
$3,675Net of tax
Web analytics & measurementIndustry-certifiedCDP : Maîtriser l’Implémentation et l’Optimisation des Customer Data Platforms
$3,675Net of tax
UX / UI design
More programs in UX / UI design.
UX / UI designIndustry-certifiedAdvanced InVision Training - Create Professional Interactive Prototypes
$1,470Net of tax
UX / UI designIndustry-certifiedAdvanced UX Design - Complete Digital Product Design Expertise
$5,775Net of tax
UX / UI designIndustry-certifiedAdvanced UX Design - Digital Product Design Fundamentals
$1,470Net of tax
UX / UI designIndustry-certifiedAdvanced UX Design - UX Strategy for Complex Products
$4,620Net of tax
UX / UI designIndustry-certifiedAméliorez l’Expérience Utilisateur : Maîtriser et Optimiser les User Flows
$2,940Net of tax
UX / UI designIndustry-certifiedAnalyse des Heatmaps : Comprendre et optimiser l’expérience utilisateur
$1,470Net of tax
E-commerce
More programs in E-commerce.
E-commerceIndustry-certifiedAdvanced Stripe Training - Integrate Secure Professional Payments
$3,675Net of tax
E-commerceIndustry-certifiedAdyen Training - Optimizing Secure E-commerce Payments
$4,620Net of tax
E-commerceIndustry-certifiedApple Pay : Maîtriser le paiement mobile pour les entreprises
$1,470Net of tax
E-commerceIndustry-certifiedApple Pay : Maîtriser l’Intégration et l’Utilisation pour Entreprises et Commerçants
$1,470Net of tax
E-commerceIndustry-certifiedApple Pay pour les Professionnels : Découvrir et Maîtriser le Paiement Mobile
$1,470Net of tax
E-commerceIndustry-certifiedAugmentez votre taux de conversion : stratégies avancées pour booster vos résultats web
$2,940Net of tax
Data analysis & BI
More programs in Data analysis & BI.
Data analysis & BIIndustry-certifiedAdvanced Looker Training - Create Expert Dashboards and Predictive Analyses
$4,620Net of tax
Data analysis & BIIndustry-certifiedAdvanced Looker Training - Create Ultra-Performing Dashboards
$5,775Net of tax
Data analysis & BIIndustry-certifiedAdvanced Looker Training - Master LookML and Professional Dashboards
$1,470Net of tax
Data analysis & BIIndustry-certifiedAdvanced Metabase Training - Pro Dashboards and Admin in 3 Days
$3,675Net of tax
Data analysis & BIIndustry-certifiedAdvanced Metabase Training - Pro Data Dashboards in 4 Days
$4,620Net of tax
Data analysis & BIIndustry-certifiedAdvanced Power BI Training - Create Powerful Predictive Dashboards
$2,940Net of tax
FAQ
Frequently asked questions
How much does the Training A/B Testing UX - Maximizing web conversions training cost?+
The price is $5,775 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training A/B Testing UX - Maximizing web conversions training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basics in UX/UI design, knowledge of statistics, and use of Google Analytics
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
Available on-site and remotely. Pick your city to see the local training center.
Your professional training, anywhere
Let's build
your next
program.
30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.
Reply within 24h · Vetted experts · USD invoicing · W-9 available