Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master A/B testing UX methodologies for certified optimizations
- Design impactful hypotheses and variants in a business context
- Implement A/B tests with professional tools like Google Optimize
- Analyze statistical results for reliable data-driven decisions
- Develop scalable UX experimentation skills
- Integrate A/B testing into agile workflows to boost performance
- Optimize user interfaces for maximum conversions
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1A/B Testing UX Fundamentals: Defining Hypotheses and Business Objectives (Google Analytics, frameworks)
Immersion in the essential principles of A/B testing UX, identification of user pain points via heatmaps and analytics, formulation of testable hypotheses based on real data, collaborative workshops to prioritize high-ROI tests, creation of a structured test plan with clear KPI metrics, practical exercises on concrete e-commerce cases to anchor professional skills from the first day.
Module 2A/B Testing UX Tools: Implementing Technical Tests (Google Optimize, Optimizely, VWO)
Quick hands-on with leading platforms like Google Optimize and Optimizely, configuration of a no-code test environment via visual editors, integration with tag managers and common CMS, launching your first A/B test on a real site, traffic simulation to validate setups, real-time debugging and best practices to avoid common pitfalls, production of a launch report ready for the team.
Module 3Designing A/B Testing UX Variants: Applying Advanced UX Principles (Figma, user flows)
Creative design of high-performing UX variants using Figma to prototype CTAs, layouts, and user journeys, readability and ergonomics tests on mobile/desktop, integration of micro-interactions based on cognitive psychology, A/B testing on key elements like forms and navigation, peer validation for quick iterations, delivery of optimized wireframes ready for production testing.
Module 4Analyzing A/B Testing UX Results: Interpreting Statistical Data (Bayesian, p-value)
Deep dive into advanced metrics analysis with statistical significance calculations, use of tools like Google Analytics and Excel to segment results, detection of winners/losers via Bayesian methods, case studies on real business failures/successes, workshops to interpret conversion lifts and reduce bounce rates, creation of impactful executive reports with clear visualizations.
Module 5Advanced A/B Testing UX: Scaling and Multivariate Tests (Personalization, Automation)
Exploration of multivariate and personalized tests for maximum ROI, AI integration for variant automation, scaling on high traffic with enterprise tools, measurement of long-term impacts on LTV and churn, action plan for permanent company rollout, finalization of the red thread project with presentation and code review, acquisition of certifiable skills to excel in professional UX optimization.
Evaluation method
- Multiple-choice quiz to validate learning outcomes at the end of the training
- Continuous assessment through practical A/B exercises
- Presentation of the complete UX test red thread project
Learning method
- Sessions led by an active expert trainer
- Hands-on exercises based on real business cases
- Progressive red thread project throughout the training
- Comprehensive course materials provided to each participant
Methods, materials and delivery
The Training A/B Testing UX - Maximizing web conversions program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training A/B Testing UX - Maximizing web conversions program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training A/B Testing UX - Maximizing web conversions program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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