Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the fundamentals of Content Marketing in a professional context
- Develop solid skills in creating engaging content for the company
- Design a certified training strategy tailored to market needs
- Optimize online visibility through effective Content Marketing techniques
- Implement measurable and high-performing Web Writing processes
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Theme: Fundamentals of Content Marketing (tools, methods, deliverables)
Participants discover the basics of Content Marketing through concrete examples and guided exercises. They explore tools such as Google Analytics and Trello to plan content. Company case studies help understand target audience expectations and produce a complete initial editorial brief.
Module 2Theme: Keyword Research and Content Marketing (tools, methods, deliverables)
This day focuses on identifying strategic keywords using tools like SEMrush. Learners conduct audits of existing content, analyze competitors, and create a topic map. Deliverables include a priority keyword table and an initial editorial calendar.
Module 3Theme: Web Writing and SEO Optimization (tools, methods, deliverables)
Trainees practice Web Writing by applying on-page SEO rules. They write optimized articles, integrate tags and internal links. Pair workshops help improve readability and internal linking. The final deliverable is a complete article ready for publication.
Module 4Theme: Distribution and Measurement of Content Marketing (tools, methods, deliverables)
Participants learn to distribute content through the right channels and measure its performance. They set up simple dashboards in Google Data Studio and test promotional campaigns. Real company cases illustrate the impact of distribution choices on results.
Module 5Theme: Advanced Content Marketing Strategy 2026 (tools, methods, deliverables)
The final day focuses on building a complete strategy for 2026. Learners synthesize all acquired skills to design a personalized action plan. They present their final project to the group and receive concrete feedback to finalize their professional deliverable.
Evaluation method
- Knowledge validation quizzes each day
- Completion of an evaluated ongoing project
- Oral presentation of the final content plan
Learning method
- Practical exercises based on real company cases
- Collaborative workshops in small groups
- Personalized feedback from the trainer
- Simulations using professional tools
Methods, materials and delivery
The Training Content Marketing 2026 - Boost Your Digital ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Content Marketing 2026 - Boost Your Digital ROI program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Content Marketing 2026 - Boost Your Digital ROI program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training Content Marketing 2026 - Boost Your Digital ROI training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the Training Content Marketing 2026 - Boost Your Digital ROI training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Know the basics of the Internet, be able to navigate social networks and use a word processor
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
Available on-site and remotely. Pick your city to see the local training center.
Your professional training, anywhere
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