Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the fundamentals of content marketing in a professional training setting
- Develop solid skills to create engaging content
- Design strategies tailored to your company's needs
- Optimize content distribution to reach your target audiences
- Implement certified and effective measurement methods
- Analyze 2026 trends for efficient competitive intelligence
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Theme: Introduction to Content Marketing 2026 (Canva, Notion tools, persona deliverables)
This day lays the foundations of content marketing for novices. Participants discover the fundamental principles, 2026 trends, and audience expectations. They use Canva to map personas, Notion to organize ideas, and produce an initial strategic deliverable. Real company cases illustrate the methods, with practical exercises on defining measurable objectives.
Module 2Theme: Content Creation for Content Marketing (Word, Grammarly tools, article deliverables)
Learners design and write high-performing web content. They explore formats suited to content marketing, incorporate copywriting techniques, and use Word and Grammarly to refine their texts. Exercises on real company cases enable the production of optimized articles, with an emphasis on clarity and reader engagement.
Module 3Theme: SEO Strategy in Content Marketing (Google Keyword Planner tool, SEO brief deliverables)
This session integrates SEO into content marketing. Participants learn to select keywords, structure content, and write effective briefs. They use Google Keyword Planner for concrete research and deliver a keyword plan for their company. Examples of high-performing sites guide the practical exercises.
Module 4Theme: Distribution and Promotion of Content Marketing (LinkedIn, Mailchimp tools, calendar deliverables)
Learners discover how to promote their content through appropriate channels. They build an editorial calendar using LinkedIn and Mailchimp, test distribution campaigns, and analyze results. Real company cases illustrate distribution methods, with production of a ready-to-deploy schedule.
Module 5Theme: Analysis and Optimization of Content Marketing (Google Analytics tool, report deliverables)
The final day focuses on performance tracking. Participants use Google Analytics to measure impact, interpret data, and optimize their strategies. They produce a comprehensive report on a company case and define corrective actions, thereby consolidating their content marketing skills.
Evaluation method
- Daily knowledge validation quizzes
- Production of evaluated professional deliverables
- Final strategy report presented at the end of the training
Learning method
- Practical exercises on real company cases
- Hands-on use of professional tools
- Personalized trainer feedback
- Resources and templates provided for future use
Methods, materials and delivery
The Training Content Marketing 2026 - Boost Your Online Presence program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Content Marketing 2026 - Boost Your Online Presence program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Content Marketing 2026 - Boost Your Online Presence program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are eligible for corporate training budgets and employer-funded plans.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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