Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Training Lead Scoring - Maximizing Prospect Conversion
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Master predictive lead scoring models for professional certification training
- Develop skills in advanced prospect segmentation within the company
- Design automated qualification workflows integrated with marketing tools
- Optimize conversion rates through customized scoring algorithms
- Implement lead scoring strategies aligned with business objectives
- Deploy tracking and analysis dashboards for the marketing team
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Companies that neglect lead scoring lose up to 70% of qualified prospects due to ineffective prioritization.
A Salesforce study reveals that 79% of marketing leads are never converted by sales.
This lack of mastery generates revenue losses estimated at several hundred thousand euros annually.
Marketing and sales teams stagnate in their careers without these expert skills.
Act now to secure your competitive advantage.
Program
Module 1Theme: Predictive lead scoring and AI models (HubSpot, Salesforce, ML algorithms)
Participants explore the fundamentals of expert lead scoring through concrete B2B company case studies. They configure predictive models in HubSpot and Salesforce, integrate behavioral and demographic data, then test machine learning algorithms on real datasets to prioritize the hottest leads.
Module 2Theme: Lead scoring and inbound marketing (Marketo, automated workflows, dynamic scoring)
This day deepens the integration of lead scoring into inbound strategies. Learners build automated workflows in Marketo, define dynamic scoring rules based on interactions, and complete practical exercises on full customer journeys with advanced segmentation deliverables.
Module 3Theme: Lead scoring growth hacking (no-code tools, A/B testing, conversion optimization)
Training experts analyze growth hacking tactics applied to lead scoring. They deploy no-code tools to test scoring hypotheses, conduct A/B tests on qualification criteria, and produce measurable optimization reports to boost qualified lead generation.
Module 4Theme: Lead scoring and lead generation (Power BI dashboards, ROI reporting, enterprise scaling)
The final day focuses on scaling lead scoring in a professional context. Participants create Power BI dashboards to visualize ROI, integrate models into global lead generation campaigns, and finalize a certifying action plan with key indicators for their company.
Evaluation method
- Final quiz on scoring models
- Practical exercise with real company case study
- Oral presentation of the customized scoring project
Learning method
- Build advanced predictive models
- Automate qualification processes
- Analyze performance with BI tools
- Align scoring with business objectives
Methods, materials and delivery
The Training Lead Scoring - Maximizing Prospect Conversion program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Lead Scoring - Maximizing Prospect Conversion program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Lead Scoring - Maximizing Prospect Conversion program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training Lead Scoring - Maximizing Prospect Conversion training cost?+
The price is $4,620 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Lead Scoring - Maximizing Prospect Conversion training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Advanced mastery of CRMs, proven experience in lead generation and quantitative marketing data analysis
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
Available on-site and remotely. Pick your city to see the local training center.
Your professional training, anywhere
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