Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Master the fundamentals of influence marketing for professional strategies
- Identify influencers suited to your company's needs
- Develop certified and high-performing influence marketing campaigns
- Negotiate effective partnerships with content creators
- Analyze campaign KPIs to optimize company performance
- Implement compliant practices in professional influence marketing
Our social commitment
A school kit donated to a child for every training booked
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without mastery of influencer marketing, 68% of companies waste their advertising budgets on ineffective partnerships, losing up to 30% of potential ROI.
Brands unaware of transparency rules risk 50 000€ in GDPR fines per non-compliant campaign.
In 2024, competitors using influencer marketing capture 45% more conversions, widening the competitive gap.
Your teams spend 25% more time correcting costly errors.
Each quarter without influencer marketing skills erodes your visibility and sales against agile competitors.
Program
Module 1Fundamentals: Discover influence marketing and its ecosystem (influencers, platforms, regulations)
Dive into the basics of influence marketing by analyzing types of influencers and their target audiences, explore key platforms like Instagram, TikTok, and YouTube with real case studies, identify legal obligations such as GDPR and transparency through practical exercises on fictional briefs, create your first mapping of potential influencers for a company product, and leave with a structured, ready-to-use deliverable.
Module 2Strategy: Design an influence marketing campaign (briefing, selection, planning)
Build a complete influence marketing strategy by drafting an attractive professional brief, select influencers using free tools like HypeAuditor and Kolsquare through group simulations, plan the editorial calendar and collaborative content on concrete business cases, negotiate partnership terms during immersive role-plays, and produce a detailed campaign plan with budget and measurable objectives to boost your sales.
Module 3Implementation: Launch and measure influence marketing campaigns (analytics tools, optimization)
Take action by simulating the launch of an influence marketing campaign with virtual influencer activations, measure performance using Google Analytics, Bit.ly, and native platform reports by analyzing reach, engagement, and conversions, optimize in real-time with A/B tests on content, evaluate ROI with simple formulas applied to your ongoing project, and finalize a professional report including recommendations for scaling in your company.
Evaluation method
- Multiple-choice quiz to validate acquired knowledge at the end of the training
- Continuous evaluation through practical exercises
- Presentation of the ongoing project to the trainer
Learning method
- Courses led by an expert trainer in the field
- Practical exercises on real business cases
- Progressive ongoing project throughout the training
- Complete course materials provided to each participant
Methods, materials and delivery
The Training Influence Marketing - Launching Impactful Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Influence Marketing - Launching Impactful Campaigns program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Influence Marketing - Launching Impactful Campaigns program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
Which tools are used in Influence Marketing training?+
Hands-on work runs on influencers, platforms, regulations, briefing, selection and planning. Those tools come from the Influence Marketing program itself, delivered on site over 3 days, so participants practise on the stack they will use at work.
What can participants do after Influence Marketing training?+
They can master the fundamentals of influence marketing for professional strategies, identify influencers suited to your company's needs and develop certified and high-performing influence marketing campaigns. Those are the stated objectives of the Influence Marketing program at Beginner level, checked by the end-of-session assessment.
What does the Influence Marketing program cover, day by day?+
Day 1: Fundamentals: Discover influence marketing and its ecosystem (influencers, platforms, regulations). Day 2: Strategy: Design an influence marketing campaign (briefing, selection, planning). Day 3: Implementation: Launch and measure influence marketing campaigns (analytics tools, optimization). The Influence Marketing program runs over 3 days, delivered on site.
How is Influence Marketing training assessed?+
Assessment relies on multiple-choice quiz to validate acquired knowledge at the end of the training, continuous evaluation through practical exercises and presentation of the ongoing project to the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Influence Marketing program, which an L&D team can file as evidence.
How much does Influence Marketing training cost per participant?+
$3,465 (USD) per participant. A detailed quote is sent within one business day, and team pricing applies from the second participant.
How long does Influence Marketing training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Influence Marketing training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Influence Marketing training?+
Basic knowledge of digital marketing and regular use of social networks.
Is a certificate issued after Influence Marketing training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
On-site & remote
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