Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Google Tag Manager Training - Mastering Advanced Tags
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Master custom variables and advanced triggers in Google Tag Manager through certified professional training.
- Configure complex tags to optimize multi-platform tracking in a corporate environment.
- Develop debugging and preview skills for error-free deployments.
- Implement GTM solutions tailored to specific company needs.
- Analyze tag performance to boost web analytics KPIs.
- Acquire certified expertise in web analytics and professional measurement.
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without mastering Google Tag Manager, your company loses up to 40% of reliable analytics data, according to an Econsultancy study on 500 e-commerce sites.
This generates inaccurate reports, ineffective marketing campaigns, and budget waste estimated at 25% of advertising investments.
Your competitors, trained in advanced skills, capture 30% higher ROI while you stagnate in visibility and conversions.
Are you risking loss of market share and a career stalled by faulty implementations?
Invest in professional certification training to secure your KPIs and dominate web measurement.
Program
Module 1Google Tag Manager: Advanced Variables, Complex Triggers, and Secure Deployment (GTM interface, debug tools, e-commerce cases)
Discover the expert Google Tag Manager interface to create dynamic variables based on user data, configure event-based triggers for fine-grained tracking, implement custom JavaScript tags with GDPR consent management, test in preview and debug mode on real sites, apply to concrete scenarios such as e-commerce event tracking or forms, produce collaborative workspaces, and receive ready-to-deploy templates with individualized feedback from the certified trainer.
Evaluation method
- Interactive quiz on GTM variables and triggers
- Practical case study of a complete deployment
- Oral presentation of a custom implementation
Learning method
- 80% hands-on with exercises on real data
- Case studies from leading web analytics companies
- Video support and post-training resources
- Qualiopi certified pedagogical method
Methods, materials and delivery
The Google Tag Manager Training - Mastering Advanced Tags program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Google Tag Manager Training - Mastering Advanced Tags program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Google Tag Manager Training - Mastering Advanced Tags program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Google Tag Manager Training - Mastering Advanced Tags training cost?+
The price is $1,470 (USD) per participant. A detailed quote is sent within one business day.
How long is the Google Tag Manager Training - Mastering Advanced Tags training?+
The training lasts 1 journée, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of Google Analytics, familiarity with HTML and JavaScript, and minimal experience in web tagging and conversion tracking.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
Available on-site and remotely. Pick your city to see the local training center.
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