Master Google Tag Manager: The Complete Training for Tracking and Web Analysis

$3,465

  • 3 days
  • Onsite
  • 8 people max.
Ref: TZE838
8 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastery of Google Tag Manager, 40% of tag implementations fail, generating inaccurate and incomplete analytics data.

  • As a result, a company loses an average of 15 000 € per quarter in missed marketing opportunities, with campaign ROI cut in half due to lack of optimization.

  • These errors expose your business to risky strategic decisions, RGPD fines up to 4% of revenue, and stall your professional progress against data-driven competitors.

  • Every month without solid tracking skills creates a critical lag that compromises your growth.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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  • Aruba
  • VMware
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  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Google Tag Manager training objectives

  • Understand the fundamentals of Google Tag Manager (GTM)
  • Know how to install and configure GTM on any type of website
  • Deploy tracking tags for Google Analytics, Ads, and third-party tools
  • Master triggers and custom variables
  • Create a tagging plan to meet marketing objectives
  • Optimize GTM usage for event tracking, conversions, and e-commerce
  • Ensure structured and collaborative GTM account management

Google Tag Manager curriculum: 3 modules over 3 days

Module 1 : Fundamentals of Google Tag Manager

Presentation of tag management challenges, GTM interface, terminology (containers, tags, triggers, variables), creation and installation of a container on a website, structure of a tagging plan, first simple tags.

Module 2 : Advanced Deployment of Tags and Triggers

Creation and setup of tags for Google Analytics & Ads, installation of third-party tools (Hotjar, LinkedIn, etc.), advanced event tracking (clicks, scroll, downloads), customization of triggers (regex, environment variables), version management and debugging.

Module 3 : Customization, E-commerce, and GTM Governance

Custom variables, Data Layer, e-commerce tracking (Enhanced Ecommerce GA4), user rights management and collaborative best practices, documentation and GDPR compliance control, audit, troubleshooting, real scenarios and practical workshops on your site.

How Google Tag Manager skills are assessed

  • Practical case study on implementing a tagging plan
  • Final multiple-choice quiz
  • Personalized corrections of workshops

How the Google Tag Manager course is taught

  • Concrete and guided demonstrations
  • Practical exercises on test environment
  • Individualized action plan
  • Delivery of a summary support and help guides

Google Tag Manager training: access and practical arrangements

The Master Google Tag Manager: The Complete Training for Tracking and Web Analysis program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Master Google Tag Manager: The Complete Training for Tracking and Web Analysis program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Master Google Tag Manager: The Complete Training for Tracking and Web Analysis program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Google Tag Manager training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Google Tag Manager: frequently asked questions

What can participants do after Master Google Tag Manager: The Complete Training for Tracking and Web Analysis training?+
They can understand the fundamentals of Google Tag Manager (GTM), know how to install and configure GTM on any type of website and deploy tracking tags for Google Analytics, Ads, and third-party tools. Those are the stated objectives of the Master Google Tag Manager: The Complete Training for Tracking and Web Analysis program at Intermediate level, checked by the end-of-session assessment.
What does the Master Google Tag Manager: The Complete Training for Tracking and Web Analysis program cover, day by day?+
Day 1: Fundamentals of Google Tag Manager. Day 2: Advanced Deployment of Tags and Triggers. Day 3: Customization, E-commerce, and GTM Governance. The Master Google Tag Manager: The Complete Training for Tracking and Web Analysis program runs over 3 days, delivered on site.
How is Master Google Tag Manager: The Complete Training for Tracking and Web Analysis training assessed?+
Assessment relies on practical case study on implementing a tagging plan, final multiple-choice quiz and personalized corrections of workshops. Learni issues a completion certificate together with the individual assessment report at the end of the Master Google Tag Manager: The Complete Training for Tracking and Web Analysis program, which an L&D team can file as evidence.
How much does Master Google Tag Manager: The Complete Training for Tracking and Web Analysis training cost per participant?+
Master Google Tag Manager: The Complete Training for Tracking and Web Analysis training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Master Google Tag Manager: The Complete Training for Tracking and Web Analysis training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Master Google Tag Manager: The Complete Training for Tracking and Web Analysis training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Master Google Tag Manager: The Complete Training for Tracking and Web Analysis training?+
Basic knowledge of web analytics and HTML recommended.
Is a certificate issued after Master Google Tag Manager: The Complete Training for Tracking and Web Analysis training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Master Google Tag Manager: The Complete Training for Tracking and Web Analysis training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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