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Training A/B Testing UX - Maximize Site Conversions

Ref: VWE195
10 people max.
From $5,880 HT / per person
On-site on request · +$540 with certification exam
4 days
Remote

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Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master advanced A/B Testing UX methodologies for professional applications
  • Design validated user experiences through multivariate testing in enterprise settings
  • Develop analytical skills to interpret complex A/B Testing data
  • Implement UX optimization tools that drive business growth
  • Optimize web interfaces using data-driven strategies and personalization
  • Deploy scalable A/B Testing plans for agile teams
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Advanced Strategies: Designing Solid UX A/B Testing Hypotheses (Segmentation, Prioritization, Frameworks)

In-depth analysis of user funnels to identify critical levers, formulation of data-driven hypotheses based on heatmaps and session recordings, prioritization using ICE scoring adapted to enterprise contexts, practical workshops on real e-commerce cases, development of a personalized test roadmap, collective validation with expert trainer to ensure maximum business impact.

Module 2Professional Tools: Implementing UX A/B Testing with Optimizely and VWO (Code Injection, Advanced Tracking)

Expert configuration of Optimizely for dynamic variants and segmented audiences, VWO integration with Google Tag Manager for performance-neutral tests, hands-on exercises on CSS/JS code injection for subtle UX modifications, real-time monitoring of key metrics like CLV and bounce rate, advanced troubleshooting of technical biases, generation of initial reports for rapid iterations.

Module 3Statistical Analysis: Interpreting UX A/B Testing Results (Bayesian Stats, Power Analysis, Python/R Tools)

Deep dive into Bayesian methods for robust probabilistic decisions, sample size and power analysis calculations using G*Power, segmented analysis with uplift modeling in Python pandas and SciPy, detection of false positives via sequential testing, real e-commerce datasets, development of interactive Tableau dashboards to visualize wins and actionable learnings.

Module 4Scaled Optimization: Deploying Multivariate UX A/B Testing Programs (Personalization, ROI Measurement)

Deployment of complex MVT tests combining 10+ UX variants, AI integration for dynamic personalization via Adobe Target, ROI measurement with LTV modeling and incrementality tests, scaling to continuous enterprise programs, workshops on case studies from major accounts, finalization of capstone project with 6-month action plan, certification of skills for impactful CV.

Evaluation method

  • Expert quiz on statistics and UX A/B Testing tools
  • Critical analysis of real multivariate test results
  • Defense of capstone project: complete deployable A/B Testing program

Learning method

  • Live sessions led by Qualiopi-certified active UX trainer
  • Hands-on exercises using authentic enterprise datasets and tools
  • Personalized evolving capstone project spanning 4 days
  • Complete digital resources and reusable templates

Methods, materials and delivery

The Training A/B Testing UX - Maximize Site Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training A/B Testing UX - Maximize Site Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training A/B Testing UX - Maximize Site Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training A/B Testing UX - Maximize Site Conversions training cost?+
The individual price is $5,880 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Training A/B Testing UX - Maximize Site Conversions training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Advanced experience in UX/UI, proficiency in Google Analytics 4 and Hotjar, fundamentals of inferential statistics
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

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