Training A/B Testing UX - Maximise conversions and engagement

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: PPM989
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without expert mastery of A/B testing UX, your interfaces lose 27% of potential conversions on average, according to Forrester research.

  • Untrained teams waste 35% of marketing budgets on unvalidated hypotheses, leading to annual losses of 50k€ per digital project.

  • In 2024, 72% of Product Managers fail to scale growth due to a lack of advanced statistical skills, risking competitive setbacks and career stagnation.

  • Every quarter without continuous optimization widens the gap with leaders who boost ROI by 40%.

  • Don't let your KPIs collapse: get trained now.

Imed BEN AMOR, Learni trainer · Development expert
Imed BEN AMOR

Learni trainer · Development expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,808 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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  • VMware
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  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

A/B Testing UX training objectives

  • Master advanced A/B Testing UX strategies for professional performance
  • Design data-driven multivariate experiences in a business setting
  • Analyze statistical data to optimize validated user interfaces
  • Implement A/B Testing tools (Optimizely, VWO, Google Optimize)
  • Develop precise hypotheses boosting UX KPIs and conversions
  • Evaluate the business impact of tests for increased competitiveness
  • Deploy continuous optimization pipelines in a professional context

A/B Testing UX curriculum: 2 modules over 2 days

Module 1 : A/B Testing UX Strategy: Plan data-driven experiences (hypotheses, segmentation, tools)

Deep diagnosis of user journeys via Google Analytics, Hotjar and session recordings to identify growth levers, formulation of solid hypotheses based on heatmaps and funnel analysis, fine audience segmentation for personalized tests, rapid prototyping of variants with Figma and Adobe XD, practical exercises on real e-commerce case, development of a complete test plan with measurable KPIs and statistical thresholds, immediate gain in actionable skills for your company.

Module 2 : A/B Testing UX Analysis: Interpret results and scale optimizations (statistics, advanced tools, deliverables)

Rigorous interpretation of test data with significance calculations via Optimizely and VWO, detection of false positives and management of experimental biases, iterative optimization of winners on critical business metrics like CLV and bounce rate, practical workshops on multivariate analysis with real company datasets, production of executive reports with data-backed recommendations, simulation of scaling for massive campaigns, consolidation of skills via deliverable ongoing project, ready to directly impact your professional results.

How A/B Testing UX skills are assessed

  • Expert multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous analysis of practical tests by the trainer
  • Defense of a complete and actionable UX A/B Testing plan

How the A/B Testing UX course is taught

  • Sessions led by an active A/B Testing UX expert
  • Hands-on exercises on authentic business cases
  • Progressive ongoing UX optimization project
  • Detailed pedagogical support and exclusive resources

A/B Testing UX training: access and practical arrangements

The Training A/B Testing UX - Maximise conversions and engagement program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training A/B Testing UX - Maximise conversions and engagement program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training A/B Testing UX - Maximise conversions and engagement program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your A/B Testing UX training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

A/B Testing UX: frequently asked questions

Which tools are used in A/B Testing UX training?+
Hands-on work runs on hypotheses, segmentation, tools, statistics, advanced tools and deliverables. Those tools come from the A/B Testing UX program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after A/B Testing UX training?+
They can master advanced A/B Testing UX strategies for professional performance, design data-driven multivariate experiences in a business setting and analyze statistical data to optimize validated user interfaces. Those are the stated objectives of the A/B Testing UX program at Expert level, checked by the end-of-session assessment.
What does the A/B Testing UX program cover, day by day?+
Day 1: A/B Testing UX Strategy: Plan data-driven experiences (hypotheses, segmentation, tools). Day 2: A/B Testing UX Analysis: Interpret results and scale optimizations (statistics, advanced tools, deliverables). The A/B Testing UX program runs over 2 days, delivered on site.
How is A/B Testing UX training assessed?+
Assessment relies on expert multiple-choice quiz to validate learning outcomes at the end of the training, continuous analysis of practical tests by the trainer and defense of a complete and actionable UX A/B Testing plan. Learni issues a completion certificate together with the individual assessment report at the end of the A/B Testing UX program, which an L&D team can file as evidence.
How much does A/B Testing UX training cost per participant?+
A/B Testing UX training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does A/B Testing UX training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for A/B Testing UX training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before A/B Testing UX training?+
Advanced experience in UX/UI, mastery of analytics tools (Google Analytics, Hotjar), basics in statistics (p-value, confidence intervals).
Is a certificate issued after A/B Testing UX training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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