Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the fundamentals of SEO in a certified professional training
- Identify relevant keywords to optimize your company's traffic
- Develop on-page optimization skills for effective organic SEO
- Understand the technical basics of SEO to structure a high-performing site
- Analyze performance with professional tools and adjust strategies
- Implement a comprehensive SEO strategy tailored to professional needs
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1SEO Fundamentals: Understanding Search Engines and Algorithms (Google, Indexing, Crawling)
Dive into the basics of SEO through dynamic presentations on how Google works, analyze crawling and indexing with live demos on real websites, complete your first practical exercises to assess a novice site's visibility, receive clear method sheets, and consolidate your knowledge in certified training with cases of French companies that tripled their traffic.
Module 2SEO Keyword Research: Methods and Tools to Target Your Audience (Google Keyword Planner, Free Ahrefs)
Learn to identify high-potential commercial keywords through practical workshops on Google Keyword Planner and Ubersuggest, study search volume and competition with concrete exercises on your own project, classify terms by user intent, create your first keyword dashboard, and apply these skills in a professional context for a profitable SEO strategy from the start.
Module 3On-Page SEO Optimization: Content and Tags to Boost Rankings (Title, Meta, Hn, Images)
Master page optimization with hands-on scenarios on WordPress and HTML, write impactful titles and metas in collaborative workshops, integrate keywords naturally into content via live editing exercises, optimize images and internal links for solid SEO, test your changes with free tools, and receive a personalized audit to propel your site in immersive professional training.
Module 4Technical SEO: Site Architecture and Speed for Google (Core Web Vitals, Mobile-First, Sitemap)
Explore novice technical SEO aspects with analyses via Google PageSpeed Insights and Search Console, configure XML sitemaps and robots.txt in guided exercises, improve speed and mobile-first indexing on test sites, diagnose common errors like 404s or duplicates, produce a complete technical report, and integrate these essential skills for a high-performing business in organic referencing.
Module 5SEO Analysis and Strategy: Measuring ROI and Action Plan (Google Analytics, Search Console, Roadmap)
Finalize your training by learning to track KPIs with Google Analytics and Search Console through practical dashboards, analyze organic traffic and conversions via real business cases, build a 6-month SEO roadmap with clear priorities, simulate competitor audits, obtain your personalized strategic plan, and earn a certificate proving your professional SEO skills for immediate implementation.
Evaluation method
- Daily interactive quizzes to validate SEO knowledge
- Practical case study on a real website at the end of the training
- Qualiopi certified attestation with skills assessment
Learning method
- Active pedagogy with 70% practical SEO exercises
- Real case studies of successful French companies
- Professional tools like Google Analytics and Search Console in live sessions
- Individualized remote follow-up for max 10 participants
Methods, materials and delivery
The SEO Training - Mastering the Fundamentals of Organic SEO program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the SEO Training - Mastering the Fundamentals of Organic SEO program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the SEO Training - Mastering the Fundamentals of Organic SEO program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the SEO Training - Mastering the Fundamentals of Organic SEO training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the SEO Training - Mastering the Fundamentals of Organic SEO training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Regular use of a computer and the Internet. No prior SEO knowledge required
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
Available on-site and remotely. Pick your city to see the local training center.
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