SEO Training - Optimizing Organic Traffic in Business

$4,620

  • 4 days
  • Onsite
  • 10 people max.
Ref: BCU428
10 people max.
$4,620
In-company rate: from $7,865 for the whole team
On-site and certification exam on quote
4 days
Onsite

Don't let this gap widen

Why this program matters

  • Without intermediate SEO mastery, 68% of sites lose more than 40% of organic traffic after a Google update like Core Update 2023, according to SEMRush.

  • Direct consequence: 25-35% revenue drop for search-dependent e-commerce businesses, wasted compensatory ad budget.

  • Career risk: marketing profiles outdated against optimized competitors, companies penalized in local SERPs.

  • Build skills now to secure lasting visibility and profitable growth.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

41,113 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft
  • Atos

Every program built with a dedicated engineer

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  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.

SEO training objectives

  • Master advanced on-page SEO techniques in certified professional training
  • Develop skills in technical SEO audits for business websites
  • Optimize off-page performance and quality backlinks
  • Analyze SEO data with professional tools for concrete results
  • Implement SEO strategies adapted to current Google algorithms
  • Evaluate the business impact of your SEO actions in a professional context

Program

SEO curriculum: 4 modules over 4 days

Module 1 : SEO Audit: Complete Diagnosis (Google Search Console, Screaming Frog, Ahrefs)

Dive into a comprehensive SEO audit from the morning with Google Search Console to identify indexing errors and missing tags, then use Screaming Frog to crawl the site and detect duplicates and broken internal links. In the afternoon, practical exercises on real business cases, analyze priorities with a risk matrix, deliverable: personalized audit report ready to implement, group cross-feedback to refine professional skills.

Module 2 : On-Page SEO: Technical Optimization (Core Web Vitals, Schema.org, Tagging)

Optimize on-page SEO by measuring Core Web Vitals via PageSpeed Insights, adjust loading times, compress images with TinyPNG. Integrate Schema.org for enriched rich snippets, test with Google's Structured Data Testing Tool. Exercises on real e-commerce sites, practice H1-Hn tagging, persuasive meta descriptions, deliverable: on-page optimization plan quantified in potential traffic gains, strategic discussions to align with business objectives.

Module 3 : Off-Page SEO: Strategic Netlinking (Ahrefs, Majestic, Outreach)

Build a powerful backlink profile via Ahrefs to analyze competitors, identify high-DA opportunities. Practice personalized outreach emailing, guest posting on thematic blogs, toxicity analysis with Majestic. Concrete cases of companies that doubled organic traffic, pair exercises to negotiate partnerships, deliverable: 6-month netlinking calendar with measurable KPIs, focus on sustainable professional ROI.

Module 4 : Advanced SEO Strategies: Monitoring and Measurement (Google Analytics 4, Data Studio)

Deploy custom GA4 dashboards to track organic conversions, advanced segments by device and location. Create automated Data Studio reports, trend forecasts with Google Trends. Simulations of algorithm updates like Helpful Content, E-E-A-T adjustments. Final project on participant's site, deliverable: complete annual SEO strategy with budget and timeline, skills certification validated in-person.

How SEO skills are assessed

  • Daily interactive quizzes on SEO tools
  • Practical case studies evaluated in groups
  • Final project: personal SEO audit and plan, graded

How the SEO course is taught

  • Real projects on actual business websites
  • Practical exercises with pro tools like Ahrefs
  • Case studies with quantified SEO success stories
  • Individualized support by expert trainer

SEO training: access and practical arrangements

The SEO Training - Optimizing Organic Traffic in Business program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the SEO Training - Optimizing Organic Traffic in Business program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the SEO Training - Optimizing Organic Traffic in Business program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your SEO training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

SEO: frequently asked questions

Which tools are used in SEO Training training?+
Hands-on work runs on google Search Console, screaming Frog, ahrefs, core Web Vitals, schema.org and tagging. Those tools come from the SEO Training program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.
What can participants do after SEO Training training?+
They can master advanced on-page SEO techniques in certified professional training, develop skills in technical SEO audits for business websites and optimize off-page performance and quality backlinks. Those are the stated objectives of the SEO Training program at Intermediate level, checked by the end-of-session assessment.
What does the SEO Training program cover, day by day?+
Day 1: SEO Audit: Complete Diagnosis (Google Search Console, Screaming Frog, Ahrefs). Day 2: On-Page SEO: Technical Optimization (Core Web Vitals, Schema.org, Tagging). Day 3: Off-Page SEO: Strategic Netlinking (Ahrefs, Majestic, Outreach). Day 4: Advanced SEO Strategies: Monitoring and Measurement (Google Analytics 4, Data Studio). The SEO Training program runs over 4 days, delivered on site.
How is SEO Training training assessed?+
Assessment relies on daily interactive quizzes on SEO tools, practical case studies evaluated in groups and final project: personal SEO audit and plan, graded. Learni issues a completion certificate together with the individual assessment report at the end of the SEO Training program, which an L&D team can file as evidence.
How much does SEO Training training cost per participant?+
SEO Training training costs $4,620 per participant. For an in-company team, the flat rate starts at $7,865 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does SEO Training training take?+
4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for SEO Training training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before SEO Training training?+
Basic knowledge of natural referencing, daily use of Google Search Console and Analytics, notions of HTML and CSS.
Is a certificate issued after SEO Training training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for SEO Training training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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