Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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SEO Training - Optimizing Organic Traffic in Business

Ref: BCU428
10 people max.
From $4,620 HT / per person
On-site on request · +$540 with certification exam
4 days
Remote

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Aptar
ArcelorMittal
Equans
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Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master advanced on-page SEO techniques in certified professional training
  • Develop skills in technical SEO audits for business websites
  • Optimize off-page performance and quality backlinks
  • Analyze SEO data with professional tools for concrete results
  • Implement SEO strategies adapted to current Google algorithms
  • Evaluate the business impact of your SEO actions in a professional context
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without intermediate SEO mastery, 68% of sites lose more than 40% of organic traffic after a Google update like Core Update 2023, according to SEMRush.

  • Direct consequence: 25-35% revenue drop for search-dependent e-commerce businesses, wasted compensatory ad budget.

  • Career risk: marketing profiles outdated against optimized competitors, companies penalized in local SERPs.

  • Build skills now to secure lasting visibility and profitable growth.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1SEO Audit: Complete Diagnosis (Google Search Console, Screaming Frog, Ahrefs)

Dive into a comprehensive SEO audit from the morning with Google Search Console to identify indexing errors and missing tags, then use Screaming Frog to crawl the site and detect duplicates and broken internal links. In the afternoon, practical exercises on real business cases, analyze priorities with a risk matrix, deliverable: personalized audit report ready to implement, group cross-feedback to refine professional skills.

Module 2On-Page SEO: Technical Optimization (Core Web Vitals, Schema.org, Tagging)

Optimize on-page SEO by measuring Core Web Vitals via PageSpeed Insights, adjust loading times, compress images with TinyPNG. Integrate Schema.org for enriched rich snippets, test with Google's Structured Data Testing Tool. Exercises on real e-commerce sites, practice H1-Hn tagging, persuasive meta descriptions, deliverable: on-page optimization plan quantified in potential traffic gains, strategic discussions to align with business objectives.

Module 3Off-Page SEO: Strategic Netlinking (Ahrefs, Majestic, Outreach)

Build a powerful backlink profile via Ahrefs to analyze competitors, identify high-DA opportunities. Practice personalized outreach emailing, guest posting on thematic blogs, toxicity analysis with Majestic. Concrete cases of companies that doubled organic traffic, pair exercises to negotiate partnerships, deliverable: 6-month netlinking calendar with measurable KPIs, focus on sustainable professional ROI.

Module 4Advanced SEO Strategies: Monitoring and Measurement (Google Analytics 4, Data Studio)

Deploy custom GA4 dashboards to track organic conversions, advanced segments by device and location. Create automated Data Studio reports, trend forecasts with Google Trends. Simulations of algorithm updates like Helpful Content, E-E-A-T adjustments. Final project on participant's site, deliverable: complete annual SEO strategy with budget and timeline, skills certification validated in-person.

Evaluation method

  • Daily interactive quizzes on SEO tools
  • Practical case studies evaluated in groups
  • Final project: personal SEO audit and plan, graded

Learning method

  • Real projects on actual business websites
  • Practical exercises with pro tools like Ahrefs
  • Case studies with quantified SEO success stories
  • Individualized support by expert trainer

Methods, materials and delivery

The SEO Training - Optimizing Organic Traffic in Business program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the SEO Training - Optimizing Organic Traffic in Business program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the SEO Training - Optimizing Organic Traffic in Business program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the SEO Training - Optimizing Organic Traffic in Business training cost?+
The price is $4,620 (USD) per participant. A detailed quote is sent within one business day.
How long is the SEO Training - Optimizing Organic Traffic in Business training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of natural referencing, daily use of Google Search Console and Analytics, notions of HTML and CSS
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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