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Omnichannel Training - Optimising Multichannel SEO

Ref: IIC313
10 people max.
5500€ HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$170/day onsite · +$500 with certification exam
5 journées
distanciel

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Learning objectives

  • Master omnichannel strategies to strengthen natural search performance in the company
  • Develop professional skills in multichannel technical SEO optimisation
  • Design coherent customer journeys integrating SEO and various digital channels
  • Implement omnichannel analysis tools to measure SEO impact
  • Optimise SEO performance through certified omnichannel training
  • Deploy SEO action plans adapted to multichannel professional contexts

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Omnichannel Fundamentals: Diagnosing SEO Channels (Google Analytics, SEMrush)

Discover the key principles of omnichannel applied to SEO, analyse your current channels with Google Analytics and SEMrush to identify weaknesses, conduct a complete audit of customer journeys, map multichannel interactions, and produce a ready-to-use diagnostic report, through guided practical exercises in remote format to anchor professional skills from the first day.

Module 2Omnichannel Strategies: Multichannel On-Site SEO Optimisation (Ahrefs, Screaming Frog)

Dive into omnichannel on-site optimisation, use Ahrefs and Screaming Frog to crawl websites and mobile apps, harmonise content and meta tags across all channels, test semantic coherence through collaborative workshops, integrate structured data for unified indexing, and generate a technical SEO optimisation plan with precise metrics, enabling immediate implementation in the company.

Module 3Omnichannel Analysis: Cross-Channel SEO Tracking (Google Tag Manager, Data Studio)

Master omnichannel tracking with Google Tag Manager and Data Studio, configure cross-device events to track SEO conversions, analyse multichannel attribution on real business cases, segment audiences via custom dashboards, identify traffic leaks between channels, and produce actionable visual reports, enhancing your analytical skills for data-driven decisions in professional training.

Module 4Omnichannel Content: Unified SEO Creation (Contentful, HubSpot)

Create coherent omnichannel SEO content with Contentful and HubSpot, adapt formats for web, mobile, email, and social, optimise for voice search and zero-click results, test A/B on real customer journeys, integrate multichannel schema markup, and develop a deliverable editorial calendar, through practical workshops that transform theory into certifiable skills ready for the company.

Module 5Omnichannel Deployment: Measuring SEO ROI and Scalability (Hotjar, Search Console)

Finalise your omnichannel strategy by measuring SEO ROI with Hotjar and Search Console, simulate deployments on test environments, analyse cross-channel heatmaps for rapid iterations, define scalable KPIs for company growth, present a final omnichannel project to peers, and receive expert feedback, concluding the training with a complete action plan and professional skills certificate.

Evaluation method

  • Daily interactive quizzes on remote platforms
  • Omnichannel case studies with group presentations
  • Final multichannel SEO project graded by certified experts

Learning method

  • Active pedagogy with 70% hands-on practice
  • Real business cases for immediate contextualisation
  • Professional tools accessible during and after training
  • Individual follow-up via personalised remote coaching

Methods, materials and delivery

The Omnichannel Training - Optimising Multichannel SEO program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Omnichannel Training - Optimising Multichannel SEO program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Omnichannel Training - Optimising Multichannel SEO program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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