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Training Negotiation - Mastering Closing and B2B Prospecting

Ref: ASU800
10 people max.
From $5,775 HT / per person
Group rate: $14,438 (team / on-site)
Pay in 3 installments · On-site on request · +$540 with certification exam
5 days
Remote

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Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft

Learning objectives

  • Master advanced negotiation strategies in a professional B2B context.
  • Develop certified closing skills to boost conversion rates.
  • Analyze customer needs to personalize negotiation approaches in a business setting.
  • Implement targeted prospecting techniques incorporating win-win negotiation.
  • Optimize customer objections during closing phases through practical training.
  • Build negotiation plans tailored to business challenges and long sales cycles.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Negotiation Fundamentals: Customer Needs Diagnosis (SWOT, Buyer Mapping)

Discover essential tools like customer SWOT and decision-maker mapping to prepare any professional negotiation. Participate in exercises analyzing real B2B cases, identify influence levers, simulate discovery interviews, and produce a deliverable customer diagnosis. Strengthen your skills in certified training through interactive remote role-plays, apply structured methods to anticipate objections from day 1.

Module 2Advanced Negotiation: Objection Handling and Value Selling (Scripts, Storytelling)

Dive into proactive objection handling with personalized scripts and value selling techniques. Work on real company cases, practice storytelling to highlight your offers, test powerful reformulations, and generate solid counter-arguments. In remote training, benefit from live feedback, integrate digital tools to track interactions, and validate your skills through timed simulations focused on intermediate negotiation.

Module 3Integrated Prospecting and Negotiation: Cold Calling and LinkedIn (Lead Scoring, Sequences)

Integrate prospecting with negotiation through optimized cold calling and advanced LinkedIn strategies. Evaluate leads with precise scoring, build multichannel approach sequences, practice simulated live calls, and negotiate initial meetings. This professional training session provides ready-to-use templates, performance analyses, and pair exercises to develop prospecting-negotiation skills in real business environments.

Module 4Negotiation Closing: Trial Close Techniques and Urgency (BATNA, Concessions)

Master closing with trial closes, urgency creation, and BATNA analysis for controlled concessions. Apply to complex B2B scenarios, simulate tense negotiations, test assumptive and non-assumptive closes, and produce virtual signed agreements. The certified remote training includes debrief videos, success metrics, and individual coaching to anchor these closing skills in demanding professional contexts.

Module 5Negotiation Synthesis: Strategic Business Plan (KPIs, Post-Closing Follow-Up)

Build your annual negotiation plan with clear KPIs, post-closing follow-up, and continuous optimization. Review all modules through a final group project, analyze real company metrics, define prospecting-negotiation routines, and receive Qualiopi certification. End with expert Q&A, a personal skills audit, and resources for immediate implementation in your company.

Evaluation method

  • Filmed negotiation simulations with video feedback.
  • Interactive quizzes and quantified B2B case studies.
  • Final project: personal closing plan evaluated by experts.

Learning method

  • Active pedagogy with 70% practice in role-plays.
  • Real company cases for concrete application.
  • Digital tools: Zoom, Miro for collaborative exercises.
  • Personalized real-time feedback by certified trainers.

Methods, materials and delivery

The Training Negotiation - Mastering Closing and B2B Prospecting program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Negotiation - Mastering Closing and B2B Prospecting program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Negotiation - Mastering Closing and B2B Prospecting program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Negotiation - Mastering Closing and B2B Prospecting training cost?+
The individual price is $5,775, and the team / on-site price is $14,438 (USD). A detailed quote is sent within one business day.
How long is the Training Negotiation - Mastering Closing and B2B Prospecting training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Minimum 2 years of experience in sales or prospecting, mastery of customer relationship basics and simple closing techniques.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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