Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Understand the benefits of Matomo as an alternative to Google Analytics
- Install and configure Matomo on different environments (shared hosting, dedicated, cloud)
- Configure the basics of Matomo tracking: sites, users, permissions, tracking tag
- Define custom goals and conversions
- Create custom dashboards and advanced reports
- Set up e-commerce tracking, event tracking, and campaigns
- Exploit advanced features: GDPR management, data anonymization, extensions and modules
- Automate reports and integrate Matomo with other business tools
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Introduction, Installation and Configuration of Matomo
• Presentation of Matomo and principles of ethical web analytics • Comparison with Google Analytics and other solutions • Installation of Matomo on dedicated server, cloud, or shared hosting • Initial configuration, language/timezone settings, user management and permissions • First steps: creating a first site to track, implementing the tracking tag (JavaScript, Tag Manager, CMS plugins) • Exercise: set up a Matomo account together on a test site
Module 2Visitor Tracking and Data Analysis
• Discovery of the interface and main Matomo reports • Visitor analyses: origin, behavior, acquisitions, time spent • Generate and interpret main data • Creation and customization of dashboards • Advanced segmentation features (dynamic segments, custom filters) • Exercise: analyze and interpret the traffic of a real website with Matomo
Module 3Advanced Goals, GDPR, Integrations and Automations
• Setting up conversion goals and analysis funnels • Campaign tracking (UTM, campaign tracking) • E-commerce tracking, custom event tracking (forms, downloads, video interactions, etc.) • GDPR settings, IP address anonymization, consent management • Report customization, automated export (PDF, Excel, API) • Integration with other open source tools and popular CMS (WordPress, Magento, PrestaShop) • Demonstration of Matomo extensions (Tag Manager, Heatmaps, Session Recording) • Exercise: Implement a goal creation, a campaign, and report automation for a client case
Evaluation method
- Practical cases throughout the training
- Knowledge validation quiz at the end of the training
- Final presentation of a custom dashboard on a real case
Learning method
- Alternation of theory, live demonstrations, and practical workshops
- Access to a documentation space (videos, tutorials, tip sheets)
- Provision of a Matomo test platform throughout the training duration
Methods, materials and delivery
The Training: Mastering Matomo Analytics - Complete Training for Privacy-Respecting Web Analysis program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training: Mastering Matomo Analytics - Complete Training for Privacy-Respecting Web Analysis program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training: Mastering Matomo Analytics - Complete Training for Privacy-Respecting Web Analysis program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training: Mastering Matomo Analytics - Complete Training for Privacy-Respecting Web Analysis training cost?+
The individual price is $3,465 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Training: Mastering Matomo Analytics - Complete Training for Privacy-Respecting Web Analysis training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge in website management and fundamental notions of web analytics
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
This training across cities
Available on-site and remotely. Pick your city to see the local training center.
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