Training Marketing Automation - Scale Your Professional Campaigns

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: GFL280
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without advanced mastery of marketing automation, marketing teams lose 40% of qualified leads due to lack of automated nurturing, wasting up to 30% of the annual budget on ineffective manual campaigns.

  • Companies suffer an average 25% drop in ROI on acquisition, with 68% of customer churn incidents linked to non-personalized journeys according to Gartner 2024.

  • Every quarter without certified skills widens the competitive gap, exposing your career and your company to estimated revenue losses of 15-20k€ per missed campaign.

  • Act to scale without waiting for a crisis.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Marketing Automation training objectives

  • Master advanced marketing automation workflows for professional campaigns
  • Develop certified lead segmentation and scoring strategies
  • Design company-optimized multichannel automations
  • Implement API integrations with CRM and analytics tools
  • Analyze performance and ROI to scale automation expertise
  • Optimize personalized customer journeys in certified training

Marketing Automation curriculum: 2 modules over 2 days

Module 1 : Strategies: Design Advanced Workflows in Marketing Automation (HubSpot, Marketo, Lead Segmentation)

Dive into modeling complex workflows tailored to your business challenges, in-depth hands-on with professional tools like HubSpot and Marketo to create personalized multichannel sequences, practical exercises on dynamic customer database segmentation, development of intelligent lead scores based on real behaviors, concrete business cases with a deliverable ready-to-deploy automation journey, trainer feedback to refine your immediately applicable professional skills.

Module 2 : Optimization: Analyze and Scale Marketing Automation Performance (A/B Testing, ROI, Integrations)

Measure the real impact of your automations through advanced dashboards and key KPIs, configuration of multivariate A/B tests on emails and landing pages to boost conversions, seamless integration with Google Analytics and CRM for unified tracking, optimization of customer journeys using basic machine learning, ROI scenario simulations on real business projects, production of a complete analysis report with actionable recommendations, showcasing your new marketing automation skills for tangible results upon return to work.

How Marketing Automation skills are assessed

  • Advanced MCQ on workflows and marketing automation tools
  • Practical case study with implementation of a complete campaign
  • Presentation of the ongoing automation project to the expert trainer

How the Marketing Automation course is taught

  • Courses led by an active expert marketing automation trainer
  • Practical exercises on real business cases and professional tools
  • Progressive ongoing project for a scalable automation campaign
  • Complete course materials and resources provided to each participant

Marketing Automation training: access and practical arrangements

The Training Marketing Automation - Scale Your Professional Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Marketing Automation - Scale Your Professional Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Marketing Automation - Scale Your Professional Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Marketing Automation training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Marketing Automation: frequently asked questions

Which tools are used in Marketing Automation training?+
Hands-on work runs on hubSpot, marketo, lead Segmentation, b Testing, ROI and integrations. Those tools come from the Marketing Automation program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after Marketing Automation training?+
They can master advanced marketing automation workflows for professional campaigns, develop certified lead segmentation and scoring strategies and design company-optimized multichannel automations. Those are the stated objectives of the Marketing Automation program at Advanced level, checked by the end-of-session assessment.
What does the Marketing Automation program cover, day by day?+
Day 1: Strategies: Design Advanced Workflows in Marketing Automation (HubSpot, Marketo, Lead Segmentation). Day 2: Optimization: Analyze and Scale Marketing Automation Performance (A/B Testing, ROI, Integrations). The Marketing Automation program runs over 2 days, delivered on site.
How is Marketing Automation training assessed?+
Assessment relies on advanced MCQ on workflows and marketing automation tools, practical case study with implementation of a complete campaign and presentation of the ongoing automation project to the expert trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Marketing Automation program, which an L&D team can file as evidence.
How much does Marketing Automation training cost per participant?+
Marketing Automation training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Marketing Automation training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Marketing Automation training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Marketing Automation training?+
Experience in digital marketing, proficiency with a CRM tool such as HubSpot or Mailchimp.
Is a certificate issued after Marketing Automation training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Your professional training, anywhere

Let's build your Marketing Automation learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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