Training Marketing Automation 2026 - Automate Your Professional Leads

$1,155

  • 1 day
  • Onsite
  • 10 people max.
Ref: TEY376
10 people max.
$1,155
In-company rate: from $2,195 for the whole team
On-site and certification exam on quote
1 day
Onsite

Don't let this gap widen

Why this program matters

  • Without 2026 marketing automation, 65% of generated leads evaporate without nurturing, costing 40k€ annually per marketer in lost opportunities.

  • Manual companies see campaign ROI drop by 50%, with 3x more time-consuming manual efforts.

  • In 2026, 82% of recruiters demand MA AI skills, sidelining outdated profiles and blocking promotions.

  • Your competitors convert +35% through automation: are you widening the competitive gap each month?

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,807 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
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  • Microsoft Dynamics 365
  • Salesforce
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  • SAP
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  • Palo Alto Networks
  • Aruba
  • VMware
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  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Marketing Automation training objectives

  • Master the fundamentals of marketing automation 2026 for professional campaigns
  • Configure certified MA tools adapted to the company
  • Develop effective automated lead nurturing workflows
  • Implement segmentation and scoring to target qualified prospects
  • Optimize ROI analyses and performance in real business contexts
  • Design scalable automation strategies for 2026 and beyond

Marketing Automation curriculum: 1 module over 1 day

Module 1 : Marketing Automation 2026: Tool Configuration and Professional Workflows (HubSpot, ActiveCampaign, AI Trends)

Dive into 2026 AI trends in marketing automation, install a free tool like HubSpot Free, configure professional accounts with CRM integrations, create nurturing workflows via smart triggers and dynamic segmentation, perform practical exercises on real SME cases to automate personalized emails, test lead scoring live, produce an actionable plan with measurable KPIs, benefit from trainer feedback for immediate ROI in your company.

How Marketing Automation skills are assessed

  • Multiple-choice quiz to validate acquired knowledge at the end of the certifying training
  • Continuous evaluation through practical workflow exercises
  • Defense of a lead automation project in front of the expert trainer

How the Marketing Automation course is taught

  • Courses led by a certified trainer active in an agency
  • Practical exercises on real company marketing cases
  • Red thread project for progressive automation over 7 hours
  • Complete course support and templates provided to participants

Marketing Automation training: access and practical arrangements

The Training Marketing Automation 2026 - Automate Your Professional Leads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Marketing Automation 2026 - Automate Your Professional Leads program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Marketing Automation 2026 - Automate Your Professional Leads program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Marketing Automation training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Marketing Automation: frequently asked questions

Which tools are used in Marketing Automation 2026 training?+
Hands-on work runs on hubSpot, activeCampaign and AI Trends. Those tools come from the Marketing Automation 2026 program itself, delivered on site over 1 day, so participants practise on the stack they will use at work.
What can participants do after Marketing Automation 2026 training?+
They can master the fundamentals of marketing automation 2026 for professional campaigns, configure certified MA tools adapted to the company and develop effective automated lead nurturing workflows. Those are the stated objectives of the Marketing Automation 2026 program at Beginner level, checked by the end-of-session assessment.
How is Marketing Automation 2026 training assessed?+
Assessment relies on multiple-choice quiz to validate acquired knowledge at the end of the certifying training, continuous evaluation through practical workflow exercises and defense of a lead automation project in front of the expert trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Marketing Automation 2026 program, which an L&D team can file as evidence.
How much does Marketing Automation 2026 training cost per participant?+
Marketing Automation 2026 training costs $1,155 per participant. For an in-company team, the flat rate starts at $2,195 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Marketing Automation 2026 training take?+
1 day, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Marketing Automation 2026 training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Marketing Automation 2026 training?+
Basics in email marketing and digital tools such as Google Analytics.
Is a certificate issued after Marketing Automation 2026 training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Marketing Automation 2026 training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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