Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master marketing automation architectures for scalable professional campaigns
- Develop advanced personalized workflows to boost company conversions
- Implement AI and API integrations for certified 2026 automation
- Optimize lead segmentation and scoring with data-driven skills
- Design omnichannel strategies compliant with evolved GDPR
- Measure and analyze ROI for impactful business decisions
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Marketing Automation Architecture: Design Scalable Workflows (HubSpot, Marketo, Advanced Diagrams)
In-depth analysis of modern marketing automation architectures, modeling of complex workflows using tools like Lucidchart and HubSpot Workflow, practical exercises on real business cases to identify bottlenecks, creation of personalized blueprints tailored to your tech stack, collaborative validation with pedagogical code review for solid and scalable foundations.
Module 2Marketing Automation Segmentation: Personalize with Advanced Data (CDP, ML Scoring)
Exploration of Customer Data Platforms like Segment or Tealium to enrich customer profiles, development of predictive lead scoring models using integrated Machine Learning, hands-on workshops on real datasets to create hyper-personalized audience segments, live A/B testing on emails and landing pages, production of segmented reports demonstrating +30% lead qualification in professional conditions.
Module 3Marketing Automation Integrations: Connect Ecosystems (API, Zapier, Webhooks)
Advanced configuration of APIs and webhooks to link marketing automation with CRMs like Salesforce or Pipedrive, implementation of Zapier and Make for cross-platform automations, practical challenges on real integrations with OAuth authentication, real-time debugging of failing workflows, delivery of custom connectors ready for enterprise production.
Module 4AI Marketing Automation: Predict and Automate for 2026 (Chatbots, Predictive ML)
Immersion in generative AI for marketing automation with tools like Jasper or Dialogflow, implementation of intelligent conversational chatbots on HubSpot, exercises on churn predictions using TensorFlow Lite, real-world cases of predictive automation boosting retention by 25%, development of advanced prompts and ethical testing for 2026 compliance.
Module 5Marketing Automation Optimization: Measure ROI and Future Trends (Analytics, Privacy)
Deployment of advanced dashboards with Google Analytics 4 and Mixpanel to track marketing automation ROI, optimization via heatmaps and cohort analysis on user journeys, workshops on 2026 GDPR compliance and zero-party data, live multivariate A/B testing, development of a strategic action plan with AI forecasts, certification of skills through professional red-thread project.
Evaluation method
- Certified MCQ on advanced marketing automation strategies
- Practical evaluation through implemented automated workflows
- Project defense for 2026 before expert trainers
Learning method
- Sessions led by practicing marketing automation consultants
- Exercises on professional tools and authentic business cases
- Evolving red-thread project over 5 days with continuous feedback
- Complete pedagogical materials and unlimited resources
Methods, materials and delivery
The Training Marketing Automation - Boost Your ROI in 2026 program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Marketing Automation - Boost Your ROI in 2026 program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Marketing Automation - Boost Your ROI in 2026 program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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