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Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns

Course created on July 27, 2026Updated on October 5, 2026

On quote

2 days
Onsite
12 people max.

Request a quote See the program

Ref: FXW282

12 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

2 days

Onsite

Don't let this gap widen

Why this program matters

Without mastery of advanced marketing automation strategies, 70% of digital campaigns generate unqualified leads, wasting up to 30% of the monthly marketing budget—15 000 € on average for an SMB.
Companies stagnate with ROI cut in half, losing 25% market share to automated competitors, according to Gartner reports.
Your career is threatened by recurring lead-generation failures, exposing the company to rapid erosion of its growth.
Every month without optimization worsens these irreversible losses.

Trusted by — schools, companies and industrial groups

25,663 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Understand the fundamentals and challenges of marketing automation
Deploy targeted automated workflows for conversion and loyalty
Configure advanced audience segmentation
Analyze and measure the impact of automation campaigns
Integrate marketing automation into the company's overall strategy
Implement multi-channel automated campaigns

Program

Module 1Basics and Challenges of Marketing Automation

Definitions and key concepts of marketing automation, overview of tools, identification of opportunities, ROI and KPIs to track, understanding of lead nurturing and scoring, focus on customer expectations in their digital journey.

Module 2Design of Automated Workflows & Intelligent Segmentation

Steps to map an automated customer journey, creation of typical scenarios (welcome, follow-ups, scoring...), structuring the database, advanced segmentation criteria (behavioral, socio-demographic, engagement), dynamic content personalization.

Module 3Deployment and Optimization of Campaigns

Setting up a campaign from A to Z on a leading market tool (e.g. HubSpot, Active Campaign, Brevo), multi-channel integration (email, SMS, social networks, remarketing), analysis of results and A/B testing, performance management, lead qualification automation, trends and innovations in marketing automation.

Evaluation method

Case study for each module
Final MCQ to validate learning outcomes
Development of a complete workflow on an automation tool

Learning method

Step-by-step demonstrations on marketing automation tools
Hands-on exercises on real or simulated cases
Detailed course materials and downloadable workflow templates
Access to additional resources (checklists, strategic guides)

Methods, materials and delivery

The Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

What can participants do after Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns training?+

They can understand the fundamentals and challenges of marketing automation, deploy targeted automated workflows for conversion and loyalty and configure advanced audience segmentation. Those are the stated objectives of the Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns program at Intermediate level, checked by the end-of-session assessment.

What does the Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns program cover, day by day?+

Day 1: Basics and Challenges of Marketing Automation. Day 2: Design of Automated Workflows & Intelligent Segmentation. Day 3: Deployment and Optimization of Campaigns. The Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns program runs over 2 days, delivered on site.

How is Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns training assessed?+

Assessment relies on case study for each module, final MCQ to validate learning outcomes and development of a complete workflow on an automation tool. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns program, which an L&D team can file as evidence.

How much does Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns training cost per participant?+

Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns training take?+

2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns training?+

Mastery of digital marketing basics and knowledge of an emailing tool.

Is a certificate issued after Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Does Learni provide the equipment for Training: Advanced Marketing Automation Strategies: Optimize Your Digital Campaigns training?+

No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.

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