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Training Landing Page - Creating Optimal Conversion Pages

Ref: JFD217
10 people max.
From $3,465 HT / per person
On-site on request · +$540 with certification exam
3 days
Remote

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Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master the fundamentals of landing pages for professional certifying campaigns
  • Develop optimized landing page structures to boost conversions
  • Design persuasive elements with copywriting and user-centered design
  • Implement analysis and tracking tools to measure performance
  • Optimize landing pages for mobile and SEO in a business context
  • Produce a complete and deployable landing page by the end of the training
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Landing Page Fundamentals: Structure and Marketing Objectives (HTML, CSS, Wireframing)

Dive into the basics of landing pages by analyzing high-performing examples from major brands, identify clear objectives such as lead capture or direct sales, create a complete wireframe with Figma to structure your first page, integrate semantic HTML and responsive CSS for a professional render, test ergonomics on different screens via collaborative practical exercises, produce a functional prototype ready for future iterations.

Module 2Landing Page Design and Persuasion: Copywriting and Impactful Visuals (Canva, Adobe XD)

Learn to write captivating headlines and irresistible calls to action by applying the AIDA method to real business cases, select and integrate persuasive visuals with Canva and Adobe XD to maximize engagement, optimize the lead capture form with client-side validation, conduct manual A/B tests on design variants, analyze simulated heatmaps to refine persuasion, end with a designed and copywritten deliverable validated by the trainer.

Module 3Landing Page Optimization and Deployment: SEO, Analytics, and Testing (Google Analytics, GTmetrix)

Integrate Google Analytics and Tag Manager to track conversions and user behaviors in real-time, optimize loading speed with GTmetrix and lazy loading techniques, apply on-page SEO basics like meta tags and schema markup to boost visibility, deploy your landing page on Netlify or GitHub Pages with a professional workflow, conduct final user tests and data-based iterations, export a complete performance report with actionable recommendations for business projects.

Evaluation method

  • Multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous assessment through daily practical exercises
  • Presentation of the ongoing landing page project to the trainer

Learning method

  • Courses led by an expert certified trainer
  • Practical exercises on real business cases and ongoing projects
  • Comprehensive course materials and digital resources provided to each participant
  • Small group discussions for personalized feedback

Methods, materials and delivery

The Training Landing Page - Creating Optimal Conversion Pages program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Landing Page - Creating Optimal Conversion Pages program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Landing Page - Creating Optimal Conversion Pages program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Landing Page - Creating Optimal Conversion Pages training cost?+
The individual price is $3,465 (USD). The team / on-site group package is shown on the course page. A detailed quote is sent within one business day.
How long is the Training Landing Page - Creating Optimal Conversion Pages training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of HTML/CSS and a basic understanding of digital marketing
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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