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Founded by passionate advocates of learning and innovation, Learni set out to make professional training accessible to everyone, everywhere in the world. Our team works in the largest cities such as Paris, Lyon, Marseille, and internationally, to support talents and organizations in their skills development.
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The Mastering Klaviyo: Complete Training in Email Marketing Automation for E-commerce training is delivered in-person or remotely (blended-learning, e-learning, virtual classroom, remote in-person). At Learni, a Qualiopi-certified training organization, each program is designed to maximize skills acquisition, regardless of the training mode chosen.
The trainer alternates between demonstrative, interrogative, and active methods (through practical exercises and/or real-world scenarios). This pedagogical approach ensures concrete and directly applicable learning in the workplace.
To ensure the quality of the Mastering Klaviyo: Complete Training in Email Marketing Automation for E-commerce training, Learni provides the following teaching resources:
For in-house training at a location external to Learni, the client ensures and commits to having all necessary teaching materials (IT equipment, internet connection...) for the proper conduct of the training action in accordance with the prerequisites indicated in the communicated training program.
The assessment of skills acquired during the Mastering Klaviyo: Complete Training in Email Marketing Automation for E-commerce training is carried out through:
Learni is committed to the accessibility of its professional training programs. All our training programs are accessible to people with disabilities. Our teams are available to adapt teaching methods to your specific needs. Do not hesitate to contact us for any accommodation request.
Learni training programs are available for inter-company and intra-company settings, both in-person and remote. Registration is possible up to 48 business hours before the start of training. Our programs are eligible for OPCO, Pôle emploi, and FNE-Formation funding. Contact us to discuss your training project and funding possibilities.
Overview of the interface and Klaviyo uses for e-commerce. Account creation, store connection, general settings configuration. Contact import and data mapping. GDPR basics, consent management, and best practices for privacy compliance.
Building dynamic segments based on behavioral and transactional criteria. Creating audiences for personalized targeting. Implementing email campaigns: design, personalization with drag & drop, A/B testing setup, subject line and pre-header management.
Hands-on with automatic flows (cart abandonment, post-purchase, win-back for inactive visitors, retargeting, birthday offers). Setting triggers and advanced filters. Creating multichannel messages (SMS, push notifications). Measuring performance and continuous optimization.
Target audience
Marketing professionals, e-commerce merchants, digital project managers wishing to optimize their email campaigns via Klaviyo
Prerequisites
Have basic knowledge in digital marketing and possess an e-commerce site (Shopify, WooCommerce, Magento, Prestashop…)
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