Training Google Ads 2026 - Maximizing the ROI of Campaigns

$1,155

  • 1 day
  • Onsite
  • 10 people max.
Ref: HSQ490
10 people max.
$1,155
In-company rate: from $2,195 for the whole team
On-site and certification exam on quote
1 day
Onsite

Don't let this gap widen

Why this program matters

  • Without mastery of Google Ads 2026, your campaigns lose 45% effectiveness to AI algorithms that devalue outdated setups, resulting in 30% budget wasted on unqualified clicks according to Google benchmarks.

  • Outdated companies see their ROI drop 2.5x, with 68% of junior marketers rejected by recruiters in 2026 according to LinkedIn.

  • Every quarter without current skills exposes you to fierce competition that captures 70% of paid traffic share, threatening growth and business objectives.

  • Invest now to avoid these irreversible losses and dominate the SERPs.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,920 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Google Ads training objectives

  • Master the new AI features of Google Ads 2026 for professional certifying campaigns
  • Develop automated strategies optimizing ROI in a business setting
  • Implement advanced Performance Max using first-party data
  • Set up scripts and automations to scale performance
  • Analyze advanced metrics and optimize in real-time
  • Design campaigns compliant with GDPR and Privacy Sandbox
  • Deploy intelligent A/B tests to boost conversions

Program

Google Ads curriculum: 1 module over 1 day

Module 1 : Google Ads 2026: Advanced AI, Automations, and ROI Optimization (Performance Max, scripts, analytics)

Dive into the updated interfaces of Google Ads 2026, set up Performance Max campaigns boosted by generative AI to target precisely without third-party cookies, integrate first-party data via Google Analytics 4 and Tag Manager, develop custom scripts to automate real-time bid adjustments, perform practical exercises on a live account with concrete e-commerce cases, analyze advanced reports to identify budget leaks, produce a deliverable optimization plan applied to your business, and test creative variants compliant with Privacy Sandbox under expert guidance.

How Google Ads skills are assessed

  • Certifying multiple-choice quiz on Google Ads 2026 features
  • Practical analysis of a campaign with optimization report
  • Defense of a personalized strategic plan before the trainer

How the Google Ads course is taught

  • Sessions led by a certified active Google Ads consultant
  • Hands-on exercises on real Ads accounts and business cases
  • Red thread project: overhaul of an existing campaign
  • Complete pedagogical support with templates and checklists

Google Ads training: access and practical arrangements

The Training Google Ads 2026 - Maximizing the ROI of Campaigns program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Google Ads 2026 - Maximizing the ROI of Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Google Ads 2026 - Maximizing the ROI of Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Google Ads training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Google Ads: frequently asked questions

Which tools are used in Google Ads 2026 training?+
Hands-on work runs on performance Max, scripts and analytics. Those tools come from the Google Ads 2026 program itself, delivered on site over 1 day, so participants practise on the stack they will use at work.
What can participants do after Google Ads 2026 training?+
They can master the new AI features of Google Ads 2026 for professional certifying campaigns, develop automated strategies optimizing ROI in a business setting and implement advanced Performance Max using first-party data. Those are the stated objectives of the Google Ads 2026 program at Intermediate level, checked by the end-of-session assessment.
How is Google Ads 2026 training assessed?+
Assessment relies on certifying multiple-choice quiz on Google Ads 2026 features, practical analysis of a campaign with optimization report and defense of a personalized strategic plan before the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Google Ads 2026 program, which an L&D team can file as evidence.
How much does Google Ads 2026 training cost per participant?+
Google Ads 2026 training costs $1,155 per participant. For an in-company team, the flat rate starts at $2,195 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Google Ads 2026 training take?+
1 day, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Google Ads 2026 training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Google Ads 2026 training?+
Use of an active Google Ads account, basic knowledge of Search and Display campaigns.
Is a certificate issued after Google Ads 2026 training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Google Ads 2026 training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your Google Ads learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24h · Vetted experts · USD invoicing · W-9 available
On-site & remote

Google Ads training in your city

Available on-site and remotely. Pick your city to see the local training center.

Share in 2 clicks