Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Training GA4 - Analyze Advanced Multi-Channel Data
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Master advanced GA4 configurations for professional, certifiable analyses
- Develop custom events and parameters for precise enterprise tracking
- Design advanced explorations and segments to optimize performance
- Implement BigQuery integration and GA4 API in complex environments
- Optimize GA4 reports and dashboards for data-driven decisions
- Deploy privacy-compliant strategies and machine learning in GA4
- Acquire expert skills for scalable analytics projects
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without expert mastery of GA4, companies lose 60% of reliable data post-UA migration, resulting in flawed analyses and 25% of marketing budgets wasted on mis-targeted campaigns.
Untrained analytics teams produce 40% false positive insights, costing an average of 150k€ annually in missed opportunities according to Gartner.
In 2024, 82% of junior GA4 data analysts are passed over for promotions, widening the competitive gap against data-driven rivals.
Every quarter without advanced GA4 skills exposes your business to blind decisions and GDPR fines up to 4% du CA.
Program
Module 1GA4 Configuration: Implement Data Streams and Custom Events (GTM, gtag.js, Tracking Deliverables)
Dive into expert reconfiguration of GA4 properties, set up web and app data streams for smooth multi-channel flows, implement recommended and custom events via advanced Google Tag Manager, test in real-time with DebugView and real user simulations, produce a UA to GA4 migration plan with full audit of existing tags, practical exercises on your enterprise site for zero-loss tracking from day one.
Module 2GA4 Explorations: Create Advanced Segments, Funnels, and Cohorts (Native Tools, Predictive Analytics, Exportable Reports)
Master expert GA4 explorations to decipher user journeys, segment audiences with complex conditions and regex, build non-linear funnels and path analyses with integrated heatmaps, leverage dynamic cohorts for customer retention, apply machine learning predictions on churn and lifetime value, conduct real-world cases on e-commerce data, export actionable insights to Google Sheets for immediate BI integration.
Module 3GA4 Integrations: Link BigQuery, GA4 API, and Third-Party Tools (SQL Queries, Python Scripts, Looker Dashboards)
Connect GA4 to BigQuery for unlimited raw data exports, write expert SQL queries for joins and aggregations on events, automate extractions via GA4 API with OAuth authentication and Python scripts, integrate with Looker Studio for multi-source interactive dashboards, test on large enterprise datasets, develop custom ETL resilient to quotas, produce production-ready deliverables like optimized views and automated alerts.
Module 4GA4 Optimization: Privacy, ML, and Custom Reporting (CMP, Consent Mode, Advanced Templates, Skill Certification)
Strengthen GA4 compliance with Consent Mode v2 and CMPs like Cookiebot, optimize for iOS14+ and privacy sandbox via server-side modeling, deploy advanced ML features for anomalies and predictive insights, customize reports and templates for C-level stakeholders, simulate GDPR audits on live configurations, finalize the red-thread project with an expert dashboard and measurable ROI plan, validate skills via certifying quiz to boost your professional CV.
Evaluation method
- Expert GA4 knowledge validation quiz at the end of the training
- Continuous assessment through practical exercises and live debugging
- Defense of the GA4 red-thread project with trainer audit
Learning method
- Courses led by a certified GA4 expert trainer in active practice
- Practical exercises on real enterprise datasets and live tools
- Progressive GA4 red-thread project over 4 days with code review
- Complete GA4 course materials provided to each participant
Methods, materials and delivery
The Training GA4 - Analyze Advanced Multi-Channel Data program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training GA4 - Analyze Advanced Multi-Channel Data program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training GA4 - Analyze Advanced Multi-Channel Data program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training GA4 - Analyze Advanced Multi-Channel Data training cost?+
The price is $4,620 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training GA4 - Analyze Advanced Multi-Channel Data training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Advanced mastery of Google Analytics Universal, SQL and JavaScript skills, experience in web tracking and data analysis
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
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