Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master advanced GA4 configurations for professional, certifiable analyses
- Develop custom events and parameters for precise enterprise tracking
- Design advanced explorations and segments to optimize performance
- Implement BigQuery integration and GA4 API in complex environments
- Optimize GA4 reports and dashboards for data-driven decisions
- Deploy privacy-compliant strategies and machine learning in GA4
- Acquire expert skills for scalable analytics projects
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1GA4 Configuration: Implement Data Streams and Custom Events (GTM, gtag.js, Tracking Deliverables)
Dive into expert reconfiguration of GA4 properties, set up web and app data streams for smooth multi-channel flows, implement recommended and custom events via advanced Google Tag Manager, test in real-time with DebugView and real user simulations, produce a UA to GA4 migration plan with full audit of existing tags, practical exercises on your enterprise site for zero-loss tracking from day one.
Module 2GA4 Explorations: Create Advanced Segments, Funnels, and Cohorts (Native Tools, Predictive Analytics, Exportable Reports)
Master expert GA4 explorations to decipher user journeys, segment audiences with complex conditions and regex, build non-linear funnels and path analyses with integrated heatmaps, leverage dynamic cohorts for customer retention, apply machine learning predictions on churn and lifetime value, conduct real-world cases on e-commerce data, export actionable insights to Google Sheets for immediate BI integration.
Module 3GA4 Integrations: Link BigQuery, GA4 API, and Third-Party Tools (SQL Queries, Python Scripts, Looker Dashboards)
Connect GA4 to BigQuery for unlimited raw data exports, write expert SQL queries for joins and aggregations on events, automate extractions via GA4 API with OAuth authentication and Python scripts, integrate with Looker Studio for multi-source interactive dashboards, test on large enterprise datasets, develop custom ETL resilient to quotas, produce production-ready deliverables like optimized views and automated alerts.
Module 4GA4 Optimization: Privacy, ML, and Custom Reporting (CMP, Consent Mode, Advanced Templates, Skill Certification)
Strengthen GA4 compliance with Consent Mode v2 and CMPs like Cookiebot, optimize for iOS14+ and privacy sandbox via server-side modeling, deploy advanced ML features for anomalies and predictive insights, customize reports and templates for C-level stakeholders, simulate GDPR audits on live configurations, finalize the red-thread project with an expert dashboard and measurable ROI plan, validate skills via certifying quiz to boost your professional CV.
Evaluation method
- Expert GA4 knowledge validation quiz at the end of the training
- Continuous assessment through practical exercises and live debugging
- Defense of the GA4 red-thread project with trainer audit
Learning method
- Courses led by a certified GA4 expert trainer in active practice
- Practical exercises on real enterprise datasets and live tools
- Progressive GA4 red-thread project over 4 days with code review
- Complete GA4 course materials provided to each participant
Methods, materials and delivery
The Training GA4 - Analyze Advanced Multi-Channel Data program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training GA4 - Analyze Advanced Multi-Channel Data program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training GA4 - Analyze Advanced Multi-Channel Data program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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