Training GA4 - Advanced Data Analysis for Maximum ROI

$2,310

  • 2 days
  • Onsite
  • 10 people max.
Ref: MTL122
10 people max.
$2,310
In-company rate: from $4,190 for the whole team
On-site and certification exam on quote
2 days
Onsite

Don't let this gap widen

Why this program matters

  • Without GA4 expertise, companies lose 40% precision in user journey analysis, wasting up to 25% of marketing budgets on poorly targeted campaigns according to Gartner 2024.

  • Teams stuck on outdated UA triple reporting time, exposing them to 15 000€ in monthly losses from missed opportunities.

  • 82% of junior data analysts are passed over for promotions without mastered GA4, while competitors already leverage ML predictions for +30% ROI.

  • Every quarter without training widens an unrecoverable competitive gap in modern web analytics.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

GA4 training objectives

  • Master advanced GA4 configurations for professional enterprise tracking
  • Develop custom events and optimized conversions with GTM
  • Implement advanced explorations and smart segments in GA4
  • Design automated reports via BigQuery and Looker Studio
  • Optimize GA4 predictive analysis to boost marketing ROI
  • Integrate GA4 with enterprise tools for unified certified dashboards

GA4 curriculum: 2 modules over 2 days

Module 1 : GA4 Configuration: Implement Advanced Tracking and Custom dataLayer (GTM, Events, Consent Mode)

Dive into expert GA4 setup via Google Tag Manager, configure the dataLayer to capture complex events such as advanced scrolls, micro-conversions, and e-commerce interactions, test in real-time with DebugView and Preview Mode, apply consent mode for GDPR compliance, perform exercises on a fictional e-commerce site with live audits, produce a complete tagging plan, and deploy custom tags for precise measurement from the first session.

Module 2 : GA4 Analysis: BigQuery Explorations and Predictive Modeling (Reports, ML, Integrations)

Exploit advanced GA4 explorations to segment audiences by funnel and custom cohorts, query BigQuery via SQL to extract massive insights on user journeys, integrate Looker Studio for real-time interactive dashboards, apply GA4 machine learning models for churn predictions and lifetime value, analyze concrete ROI optimization cases like advanced A/B testing, generate automated reports with Apps Script, and validate skills via end-to-end project on real company data.

How GA4 skills are assessed

  • Expert MCQ on GA4 configurations and BigQuery
  • Practical evaluation through custom GTM implementation
  • Business case analysis with predictive report presented to the trainer

How the GA4 course is taught

  • Sessions led by active Google-certified GA4 consultant
  • Practical exercises on real e-commerce and B2B datasets
  • End-to-end GA4 project deployed live on test environment
  • Digital learning support and GA4 templates provided to each participant

GA4 training: access and practical arrangements

The Training GA4 - Advanced Data Analysis for Maximum ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training GA4 - Advanced Data Analysis for Maximum ROI program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training GA4 - Advanced Data Analysis for Maximum ROI program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your GA4 training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

GA4: frequently asked questions

Which tools are used in GA4 training?+
Hands-on work runs on GTM, events, consent Mode, reports, ML and integrations. Those tools come from the GA4 program itself, delivered on site over 2 days, so participants practise on the stack they will use at work.
What can participants do after GA4 training?+
They can master advanced GA4 configurations for professional enterprise tracking, develop custom events and optimized conversions with GTM and implement advanced explorations and smart segments in GA4. Those are the stated objectives of the GA4 program at Expert level, checked by the end-of-session assessment.
What does the GA4 program cover, day by day?+
Day 1: GA4 Configuration: Implement Advanced Tracking and Custom dataLayer (GTM, Events, Consent Mode). Day 2: GA4 Analysis: BigQuery Explorations and Predictive Modeling (Reports, ML, Integrations). The GA4 program runs over 2 days, delivered on site.
How is GA4 training assessed?+
Assessment relies on expert MCQ on GA4 configurations and BigQuery, practical evaluation through custom GTM implementation and business case analysis with predictive report presented to the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the GA4 program, which an L&D team can file as evidence.
How much does GA4 training cost per participant?+
GA4 training costs $2,310 per participant. For an in-company team, the flat rate starts at $4,190 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does GA4 training take?+
2 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for GA4 training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before GA4 training?+
Mastery of Google Analytics UA, Google Tag Manager, advanced JavaScript, and BigQuery basics.
Is a certificate issued after GA4 training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Your professional training, anywhere

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