Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master advanced GA4 configurations for professional enterprise tracking
- Develop custom events and optimized conversions with GTM
- Implement advanced explorations and smart segments in GA4
- Design automated reports via BigQuery and Looker Studio
- Optimize GA4 predictive analysis to boost marketing ROI
- Integrate GA4 with enterprise tools for unified certified dashboards
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1GA4 Configuration: Implement Advanced Tracking and Custom dataLayer (GTM, Events, Consent Mode)
Dive into expert GA4 setup via Google Tag Manager, configure the dataLayer to capture complex events such as advanced scrolls, micro-conversions, and e-commerce interactions, test in real-time with DebugView and Preview Mode, apply consent mode for GDPR compliance, perform exercises on a fictional e-commerce site with live audits, produce a complete tagging plan, and deploy custom tags for precise measurement from the first session.
Module 2GA4 Analysis: BigQuery Explorations and Predictive Modeling (Reports, ML, Integrations)
Exploit advanced GA4 explorations to segment audiences by funnel and custom cohorts, query BigQuery via SQL to extract massive insights on user journeys, integrate Looker Studio for real-time interactive dashboards, apply GA4 machine learning models for churn predictions and lifetime value, analyze concrete ROI optimization cases like advanced A/B testing, generate automated reports with Apps Script, and validate skills via end-to-end project on real company data.
Evaluation method
- Expert MCQ on GA4 configurations and BigQuery
- Practical evaluation through custom GTM implementation
- Business case analysis with predictive report presented to the trainer
Learning method
- Sessions led by active Google-certified GA4 consultant
- Practical exercises on real e-commerce and B2B datasets
- End-to-end GA4 project deployed live on test environment
- Digital learning support and GA4 templates provided to each participant
Methods, materials and delivery
The Training GA4 - Advanced Data Analysis for Maximum ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training GA4 - Advanced Data Analysis for Maximum ROI program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training GA4 - Advanced Data Analysis for Maximum ROI program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training GA4 - Advanced Data Analysis for Maximum ROI training cost?+
The individual price is $2,940 (USD). A detailed quote is sent within one business day.
How long is the Training GA4 - Advanced Data Analysis for Maximum ROI training?+
The training lasts 2 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Mastery of Google Analytics UA, Google Tag Manager, advanced JavaScript, and BigQuery basics
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
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