Training GA4 - Effectively Analyze Your Website Data

$1,155

  • 1 day
  • Onsite
  • 10 people max.
Ref: CLY495
10 people max.
$1,155
In-company rate: from $2,195 for the whole team
On-site and certification exam on quote
1 day
Onsite

Don't let this gap widen

Why this program matters

  • Without GA4 mastery, companies lose an average of 30% of their marketing opportunities due to imprecise analysis of user behaviors, with ad campaigns wasting up to 25 000€ annually on ineffective targeting.

  • Marketing teams spend 40% more time on outdated manual reports, exposing the company to decisions based on incomplete data that slow growth by 15% according to Google.

  • In 2024, 68% of digital recruiters reject profiles not certified in modern analytics, risking career stagnation and major competitive lag against data-driven competitors who optimize continuously.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,807 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

GA4 training objectives

  • Master the installation and configuration of GA4 for professional websites
  • Develop skills in tracking events and certified conversions
  • Analyze GA4 reports to optimize business performance
  • Implement advanced tagging and custom segments
  • Design custom dashboards for daily analysis
  • Integrate GA4 with other Google tools for a 360° view of data

GA4 curriculum: 1 module over 1 day

Module 1 : GA4 Fundamentals: Configuration, Reports, and Practical Analysis (Google Analytics 4, Events, Conversions)

Quick creation of a GA4 account and tag installation on a test site via Google Tag Manager, immersive exploration of the modern interface with data stream configuration, first tracking of standard and custom events on concrete business cases such as button clicks or scrolls, live analysis of real-time, acquisition, and engagement reports to identify high-performing traffic sources, practical exercises in user segmentation and e-commerce conversion creation, creation of a deliverable personalized report with actionable recommendations to boost marketing ROI.

How GA4 skills are assessed

  • Multiple-choice quiz to validate GA4 knowledge at the end of the session
  • Continuous assessment through practical configuration exercises
  • Analysis and presentation of a GA4 report on a real case

How the GA4 course is taught

  • Sessions led by an active certified Google Analytics expert
  • Practical exercises on real and anonymized GA4 accounts
  • Ongoing project for configuring and analyzing a company website
  • Complete course materials and GA4 resources provided to participants

GA4 training: access and practical arrangements

The Training GA4 - Effectively Analyze Your Website Data program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training GA4 - Effectively Analyze Your Website Data program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training GA4 - Effectively Analyze Your Website Data program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your GA4 training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

GA4: frequently asked questions

Which tools are used in GA4 training?+
Hands-on work runs on google Analytics 4, events and conversions. Those tools come from the GA4 program itself, delivered on site over 1 day, so participants practise on the stack they will use at work.
What can participants do after GA4 training?+
They can master the installation and configuration of GA4 for professional websites, develop skills in tracking events and certified conversions and analyze GA4 reports to optimize business performance. Those are the stated objectives of the GA4 program at Beginner level, checked by the end-of-session assessment.
How is GA4 training assessed?+
Assessment relies on multiple-choice quiz to validate GA4 knowledge at the end of the session, continuous assessment through practical configuration exercises and analysis and presentation of a GA4 report on a real case. Learni issues a completion certificate together with the individual assessment report at the end of the GA4 program, which an L&D team can file as evidence.
How much does GA4 training cost per participant?+
GA4 training costs $1,155 per participant. For an in-company team, the flat rate starts at $2,195 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does GA4 training take?+
1 day, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for GA4 training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before GA4 training?+
Basic knowledge of digital marketing and regular use of a web browser.
Is a certificate issued after GA4 training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for GA4 training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your GA4 learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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