Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Training: Boost Your Sales: Master Conversion Funnel Optimization
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Understand the mechanics of the conversion funnel in its entirety
- Master the tools and methods to analyze each stage of the conversion funnel
- Optimize each stage of the funnel to maximize conversion rates
- Implement relevant A/B tests and measure their impact on ROI
- Build relevant reporting to track the performance of your actions
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without mastering conversion funnel optimization, 70% of visitors abandon your site without converting, wasting up to 50% of your acquisition budgets.
A company loses an average of 25 000 € in monthly revenue due to lack of optimization, according to industry studies such as those from HubSpot.
Your competitors, meanwhile, boost their growth by 20-30%, leaving you stagnating or losing market share and threatening the longevity of your business.
Every month without advanced skills widens the gap and exposes your career to irreversible strategic failures.
Program
Module 1The Fundamentals of the Conversion Funnel
Define a conversion funnel: concepts, terminology, and challenges; Different types of funnels according to sectors; Digital customer journey versus physical journey; Mapping and visualization of the funnel; Introduction to data analysis applied to the funnel.
Module 2Optimize the Top and Middle of the Funnel
Acquisition strategies: attract and convert the audience; Tracking tools and analysis of entry channels; Optimize landing pages; Lead magnets, forms, and email capture; Examples of engaging content for each stage.
Module 3Conversions and Retention: the Bottom of the Funnel and Beyond
Techniques to maximize final conversion (cart abandonment, e-commerce funnels, special offers); Automation of follow-ups and nurturing; Analysis of visitor behavior to improve the purchase experience; Post-conversion retention strategies; Measure, test, and iterate: understand analytics, conduct concrete A/B tests; KPIs to track and set up operational reporting.
Evaluation method
- Practical exercise on a real case of conversion funnel optimization
- Multiple-choice quiz to validate knowledge at the end of the training
- Oral presentation of recommendations developed during the training
Learning method
- Interactive courses and case studies
- Practical workshops on optimizing real funnels
- Access to dashboards and professional tools
- Study of strategies used by market leaders
Methods, materials and delivery
The Training: Boost Your Sales: Master Conversion Funnel Optimization program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training: Boost Your Sales: Master Conversion Funnel Optimization program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training: Boost Your Sales: Master Conversion Funnel Optimization program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training: Boost Your Sales: Master Conversion Funnel Optimization training cost?+
The price is $2,625 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training: Boost Your Sales: Master Conversion Funnel Optimization training?+
The training lasts 2 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of digital marketing or web marketing
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
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