Training: Mastering the Creation and Optimization of Landing Pages for Conversion

$3,465

  • 3 days
  • Onsite
  • 10 people max.
Ref: XTR299
10 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without mastery of landing page creation and optimization, 70 % of visitors abandon in less than 10 seconds, wasting up to 80 % of advertising budgets on useless clicks.

  • An average company thus loses 25 000 € per month in non-converted lead opportunities, with advertising ROI divided by 5 compared to optimized competitors.

  • These repeated failures hinder growth, expose you to loss of market share, and compromise your professional credibility with demanding decision-makers.

  • Each poorly executed campaign widens the gap with the competition – and time is running out.

Imed BEN AMOR, Learni trainer · Development expert
Imed BEN AMOR

Learni trainer · Development expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,807 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
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  • Mistral AI
  • NVIDIA
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  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Performance & optimisation training objectives

  • Understand the fundamental principles of an effective landing page
  • Design landing pages focused on conversion
  • Master copywriting techniques adapted to landing pages
  • Implement A/B tests to optimize conversion rates
  • Analyze results and refine performance
  • Use tools for creating, customizing, and integrating landing pages

Performance & optimisation curriculum: 3 modules over 3 days

Module 1 : Fundamentals of a High-Performing Landing Page

Definition, types of landing pages (product, lead generation, event), user journey, conversion psychology, key elements of an effective page (headline, visuals, call-to-action). Analysis of concrete examples and best practices.

Module 2 : Copywriting and Design for Conversion

Persuasive writing techniques: storytelling, benefit formulation, objection handling. Creating compelling visuals. UX/UI structure adapted to each objective. Introduction to creation tools (Unbounce, HubSpot, WordPress Elementor).

Module 3 : Optimization, Analysis, and Automation of Landing Pages

A/B tests: methodology, result interpretation, variable selection. Performance tracking (Google Analytics, heatmaps). Automation of lead sending to CRM or emailing solution. Practical workshops on creation and optimization on real cases.

How Performance & optimisation skills are assessed

  • Practical case study on creating a landing page
  • Final multiple-choice quiz on key training concepts
  • Individual feedback on landing page project

How the Performance & optimisation course is taught

  • Interactive virtual classes and practical workshops
  • Real case studies, breakdown of successful campaigns
  • Digital learning resources provided
  • Group co-creation and critical analysis

Performance & optimisation training: access and practical arrangements

The Training: Mastering the Creation and Optimization of Landing Pages for Conversion program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering the Creation and Optimization of Landing Pages for Conversion program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering the Creation and Optimization of Landing Pages for Conversion program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Performance & optimisation training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Performance & optimisation: frequently asked questions

What can participants do after Training: Mastering the Creation and Optimization of Landing Pages for Conversion training?+
They can understand the fundamental principles of an effective landing page, design landing pages focused on conversion and master copywriting techniques adapted to landing pages. Those are the stated objectives of the Training: Mastering the Creation and Optimization of Landing Pages for Conversion program at Intermediate level, checked by the end-of-session assessment.
What does the Training: Mastering the Creation and Optimization of Landing Pages for Conversion program cover, day by day?+
Day 1: Fundamentals of a High-Performing Landing Page. Day 2: Copywriting and Design for Conversion. Day 3: Optimization, Analysis, and Automation of Landing Pages. The Training: Mastering the Creation and Optimization of Landing Pages for Conversion program runs over 3 days, delivered on site.
How is Training: Mastering the Creation and Optimization of Landing Pages for Conversion training assessed?+
Assessment relies on practical case study on creating a landing page, final multiple-choice quiz on key training concepts and individual feedback on landing page project. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering the Creation and Optimization of Landing Pages for Conversion program, which an L&D team can file as evidence.
How much does Training: Mastering the Creation and Optimization of Landing Pages for Conversion training cost per participant?+
Training: Mastering the Creation and Optimization of Landing Pages for Conversion training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Training: Mastering the Creation and Optimization of Landing Pages for Conversion training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Training: Mastering the Creation and Optimization of Landing Pages for Conversion training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Training: Mastering the Creation and Optimization of Landing Pages for Conversion training?+
Basic web knowledge, understanding of marketing objectives.
Is a certificate issued after Training: Mastering the Creation and Optimization of Landing Pages for Conversion training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for Training: Mastering the Creation and Optimization of Landing Pages for Conversion training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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