Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the fundamentals of conversion rates through certified professional training
- Identify barriers to conversions on company websites and landing pages
- Develop skills in A/B testing to boost marketing performance
- Design optimized user journeys using inbound marketing techniques
- Implement growth hacking strategies tailored to lead generation
- Analyze data with Google Analytics for data-driven decisions
- Optimize conversion rates for accelerated online sales growth
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Conversion Rate Fundamentals: Definition, Calculation, and Benchmarks (Google Analytics, Free Tools)
Discover the basics of conversion rate through clear explanations and concrete examples from leading companies, calculate your own metrics using simple spreadsheets and Google Analytics, analyze industry benchmarks to assess your current performance, conduct your first website audit in a group with personalized trainer feedback, leave with a ready-to-use self-assessment report to identify immediate quick wins in your digital marketing strategy.
Module 2Conversion Rate Analysis and Levers: Heatmaps, User Journeys (Hotjar, Freemium Tools)
Dive into visitor behavioral analysis via heatmaps and session recordings with Hotjar and similar tools, map user journeys to detect friction points on landing pages and e-shops, test optimized wireframes live during collaborative practical workshops, integrate inbound marketing principles to streamline sales funnels, develop a personalized checklist of 20 actionable levers, apply real growth hacking cases to double conversions with simple, measurable adjustments.
Module 3Advanced Conversion Rate Optimization: A/B Testing, Growth Hacking, and Lead Generation (Optimizely, Google Optimize)
Implement A/B tests with Google Optimize and Optimizely on real mockups of your pages, integrate growth hacking tactics for inbound lead generation, measure impact in real-time via personalized Analytics dashboards, design a 6-month optimization roadmap with ROI prioritization, present your final project in a pitch to the group for expert feedback, leave certified with a toolkit, templates, and concrete action plan to immediately boost your company's sales.
Evaluation method
- Interactive quizzes at the end of each day on key conversion rate concepts
- Practical case studies analyzed in pairs with grading by trainers
- Final project: audit and optimization plan for a real website, evaluated on ROI and feasibility criteria
Learning method
- 80% practical approach with hands-on exercises on real tools like Google Analytics and Hotjar
- Real case studies of French companies that multiplied their conversion rate by 3
- Individualized feedback in small groups of maximum 10 participants for rapid progress
- Active methodology combining short theory and professional scenario simulations
Methods, materials and delivery
The Training Conversion Rate - Boost Your Online Sales program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Conversion Rate - Boost Your Online Sales program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Conversion Rate - Boost Your Online Sales program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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