Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master advanced levers for optimizing conversion rates in a certified professional training
- Analyze conversion funnels to identify barriers and opportunities in business
- Implement A/B and multivariate tests to boost commercial performance
- Develop CRO skills aligned with inbound and growth hacking strategies
- Optimize landing pages and user journeys to maximize qualified leads
- Measure the ROI impact of actions on revenue and scale best practices
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Conversion Rate Fundamentals: Funnel Diagnosis and Benchmarks (Google Analytics, Hotjar)
Discover essential conversion rate metrics through in-depth analysis of real websites, set up Google Analytics to track micro-conversions, conduct a complete funnel audit with Hotjar for heatmaps and session recordings, identify the top 5 drop-off points, and produce an actionable diagnostic report at the end of the day to prioritize immediate optimizations.
Module 2Advanced Conversion Rate Analysis: Segmentation and Qualitative Insights (Mixpanel, Surveys)
Dive into user segmentation with Mixpanel to decode behaviors by cohorts, deploy exit surveys and polls to capture customer frustrations, analyze cross-device journeys, correlate quantitative and qualitative data, and build precise personas to anticipate needs, resulting in a targeted action plan validated in groups on real business cases.
Module 3Conversion Rate Optimization: A/B Tests and UX Design (Optimizely, Figma)
Master Optimizely to launch A/B tests on headlines, CTAs, and forms, prototype variants in Figma based on psychological CRO principles, evaluate impact on mobile and desktop, integrate growth hacking elements like urgency timers, analyze real-time statistical results, and iterate on live landing pages to double conversions in supervised practical exercises.
Module 4Scaling Conversion Rates: ROI and Automation (Google Optimize, Zapier)
Measure ROI of optimizations with advanced formulas and multi-touch attribution, automate winning tests via Zapier and Google Optimize, deploy dynamic personalizations by segments, prepare a scaling roadmap for the year, review famous failure cases to avoid pitfalls, and finalize with a personal deliverable project ready to implement in the company the next day.
Evaluation method
- Daily interactive quizzes on CRO metrics
- Real case studies with group presentations
- Final project: personalized optimization plan with grading
Learning method
- Intensive hands-on practice with professional tools in-person
- Case studies from leading companies for concrete insights
- Individualized feedback from expert trainers
- Post-training resources for immediate autonomy
Methods, materials and delivery
The Training Conversion Rate - Boost Your Online Sales program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Conversion Rate - Boost Your Online Sales program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Conversion Rate - Boost Your Online Sales program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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