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Training Conversion Rate - Boost E-commerce Sales

Ref: COB535
10 people max.
6125€ HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$170/day onsite · +$500 with certification exam
5 journées
distanciel

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Learning objectives

  • Master advanced data analysis to identify conversion leaks in business settings
  • Develop optimized UX/UI strategies to maximize professional conversion rates
  • Implement multivariate A/B tests and certified experiments on real sites
  • Design personalized customer journeys to enhance client segmentation skills
  • Optimize sales funnels with advanced tools for measurable results
  • Deploy AI automations to scale conversion performance
  • Acquire certified CRO skills applicable immediately in professional contexts

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Fouzi Benzidane
Fouzi Benzidane

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Advanced Conversion Rate Analysis: Diagnosing Leaks (Google Analytics 4, heatmaps, session recordings)

Dive into in-depth analysis of your data with Google Analytics 4 and Hotjar, identify precise friction points in your funnels, conduct complete user session audits via video recordings, apply advanced metrics like macro-micro conversion rates, produce an actionable diagnostic report with priority recommendations, hands-on exercises on your own sites for immediate and valuable insights.

Module 2UX/UI for Conversion Rates: Design Patterns and Cognitive Psychology (Figma, CXL Principles)

Explore psychological persuasion levers with CXL principles and Robert Cialdini, design optimized wireframes in Figma to reduce cart abandonment, test proven patterns like urgency triggers and social proof, iterate on interactive mockups based on your real data, generate advanced personas to target behaviors, conclude with a deliverable prototype boosting conversions by an average of 20%.

Module 3A/B and Multivariate Tests for Conversion Rates: Scientific Methodology (Optimizely, VWO)

Master rigorous A/B test planning with Optimizely and VWO, calculate sample sizes for impeccable statistical significance, launch multivariate experiments on key elements like CTAs and pricing, analyze results with Bayesian stats and sequential testing, apply real e-commerce cases to validate 15-30% lifts, produce a reusable test playbook for your team.

Module 4Personalization and Segmentation for Conversion Rates: Dynamic Content (Segment, Klaviyo)

Segment audiences in real-time with Segment and Amplitude, deploy personalized dynamic content via Klaviyo and Google Optimize, optimize product recommendations with ML algorithms, test variants based on RFM scoring and CLTV, integrate behavioral triggers for cart recovery, measure impact on conversion uplift via cohort analysis, create a scalable system applicable in business from tomorrow.

Module 5Scaling Conversion Rates: AI Funnels and Automations (Zapier, GrowthBook, Predictive)

Integrate predictive AI to anticipate micro-conversions with tools like GrowthBook and custom ML models, automate optimizations via Zapier and webhooks, scale cross-device funnels with zero-party data, evaluate advanced ROI including LTV and CAC reduction, finalize a 360° strategic plan with quarterly roadmap, defend your red thread project for measurable gains over 25%, ready for production deployment.

Evaluation method

  • Certified multiple-choice quiz to validate learning outcomes at the end of the training
  • Continuous evaluation through practical exercises and real audits
  • Defense of the red thread project on conversion optimization before experts

Learning method

  • Courses led by an active CRO expert trainer
  • Practical exercises on your real e-commerce data
  • Progressive red thread project for optimizing a complete funnel
  • Complete course materials and templates provided to each participant

Methods, materials and delivery

The Training Conversion Rate - Boost E-commerce Sales program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Conversion Rate - Boost E-commerce Sales program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Conversion Rate - Boost E-commerce Sales program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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