Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the fundamental steps of the 2026 conversion funnel in certified professional training
- Develop lead generation skills adapted to modern businesses
- Design a personalized funnel to optimize conversion rates
- Implement AI tools and automations for a high-performing funnel
- Analyze conversion data for strategic business decisions
- Acquire practical growth hacking skills to accelerate growth
- Obtain a recognized certification valuing your professional skills
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Basics of the 2026 Conversion Funnel: modeling TOFU-MOFU-BOFU stages (Canva, Google Analytics tools)
Discover the foundations of the 2026 conversion funnel through an immersive introduction, modeling the awareness, consideration, and decision phases with Canva to quickly visualize your funnels, then configure Google Analytics to track initial visits via practical exercises on real e-commerce company cases, producing a personalized funnel diagram as your first concrete deliverable, while integrating 2026 AI trends.
Module 2Lead Generation in the 2026 Conversion Funnel: inbound strategies (HubSpot, LinkedIn Ads tools)
Dive into generating qualified leads for the top of the funnel using HubSpot to create captivating landing pages and LinkedIn Ads to precisely target audiences, apply inbound marketing techniques via collaborative workshops on SME scenarios, test high-performing calls to action, analyze initial inbound lead flows, and finalize with an optimized 2026 lead gen campaign template to strengthen your professional skills.
Module 3Optimizing the Middle of the 2026 Conversion Funnel: nurturing and scoring (Mailchimp, ActiveCampaign tools)
Optimize the consideration phase of the funnel with automated email sequences via Mailchimp and ActiveCampaign, segment leads by behavioral scoring during exercises on real data, deploy personalized nurturing workflows to convert warm prospects into hot buyers, integrate AI chatbots for real-time engagement, measure impact via precise metrics, and produce a complete nurturing plan as a key deliverable for your business.
Module 4BOFU Conversion in the 2026 Conversion Funnel: closing and upsell (Hotjar, Google Optimize tools)
Master the shift to sales at the bottom of the funnel with Hotjar to analyze purchase barriers and Google Optimize for A/B testing checkout pages, simulate customer journeys via role-playing, implement upsell and Facebook Ads retargeting tactics, fix real-time abandoned cart leaks, quantify potential gains in figures, and design a high-performing closing script as a final deliverable to boost your immediate revenues.
Module 5Analysis and Growth Hacking of the 2026 Conversion Funnel: advanced metrics and iterations (Mixpanel, GrowthStack tools)
Conclude with a holistic analysis of your funnel using Mixpanel for personalized dashboards and GrowthStack for quick hacks, review the 35 hours of training via a complete audit of your created funnel, test data-driven 2026 iterations like predictive AI, share group feedback for collective optimizations, prepare an executive report with projected ROI, and receive your certification to value these skills in your company.
Evaluation method
- Daily interactive quizzes on funnel concepts
- Final project: complete modeled and analyzed funnel
- Practical evaluation through real-life simulations
- Qualiopi certifying attestation validating skills
Learning method
- Practical exercises on real market tools
- Case studies of leading conversion companies
- Collaborative workshops in small groups of max 10
- Personalized feedback from expert trainers
Methods, materials and delivery
The Training Conversion Funnel 2026 - Maximize Your Conversion Rates program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Conversion Funnel 2026 - Maximize Your Conversion Rates program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Conversion Funnel 2026 - Maximize Your Conversion Rates program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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