Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the design of effective call-to-actions in a professional project management context
- Develop advanced skills to integrate CTAs into company schedules and deliverables
- Design certifying CTA sequences aligned with PMI and Prince2 standards
- Optimize conversion rates using structured planning methods
- Implement measurable CTAs to improve the performance of business projects
- Deploy CTA strategies adapted to teams and stakeholders
The Learni story
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Theme: Fundamentals of call-to-action (CTA) applied to project management (Canva tools, conversion audits)
Participants discover the essential principles of call-to-actions in project management. They conduct audits of existing campaigns, identify friction points, and design their first CTAs aligned with project objectives. Practical exercises on business cases link each CTA to the overall schedule and expected deliverables.
Module 2Theme: Integrating CTAs into schedules and Gantt charts (MS Project, Trello tools)
This day focuses on the strategic insertion of call-to-actions into project schedules. Learners build Gantt diagrams integrating CTAs at each key phase, test variants, and measure their impact on timelines. Concrete scenarios illustrate how a well-placed CTA accelerates decisions and deliverable validation.
Module 3Theme: Advanced CTA design for PMI and Prince2 projects (Figma tools, A/B testing)
Participants learn to create call-to-actions compliant with PMI and Prince2 standards. They design CTA sequences for different project lifecycle phases, conduct A/B tests, and analyze conversion data. Each exercise results in a deliverable ready for integration into the project communication plan.
Module 4Theme: CTA optimization and measurement in a professional context (Google Analytics, dashboards tools)
The day covers ongoing monitoring and optimization of call-to-actions. Learners configure dashboards, analyze performance, and adjust CTAs in real time. Real business cases demonstrate how optimized CTAs reduce delay risks and improve project profitability.
Module 5Theme: Final deployment and CTA certification in project management (Notion tools, final presentation)
Participants finalize their complete call-to-action strategy and present it to the group. They incorporate feedback, validate their action plan, and receive a skills certificate. The day ends with the handover of final deliverables ready for deployment in their company.
Evaluation method
- Knowledge validation quiz at the end of each day
- Practical role-playing with deliverable presentations
- Final evaluation of the CTA plan integrated into the project
Learning method
- Practical workshops in pairs on real cases
- Personalized trainer feedback at each stage
- Access to digital resources and templates
- Post-training follow-up for 30 days
Methods, materials and delivery
The Training Call-to-action (CTA) - Optimizing Conversions program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Call-to-action (CTA) - Optimizing Conversions program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Call-to-action (CTA) - Optimizing Conversions program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are eligible for corporate training budgets and employer-funded plans.
Verified reviews
What our learners
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
★★★★★
« cool, j'ai appris des trucs »
★★★★★
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
★★★★★
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
★★★★★
« 😊👍 »
★★★★★
« bien 👍 »
★★★★★
« Allan Busi t'es au top, continue comme ça. formation géniale »
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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