Training A/B Testing UX - Optimize web conversions 2026

$5,775

  • 5 days
  • Onsite
  • 10 people max.
Ref: AEE896
10 people max.
$5,775
In-company rate: from $10,395 for the whole team
On-site and certification exam on quote
5 days
Onsite

Don't let this gap widen

Why this program matters

  • Without A/B Testing UX mastery, 74% e-commerce sites lose 20-30% potential conversions annually, or 150k€ avoidable revenue per SME.

  • Teams overlook 65% uplift opportunities through tests, wasting 40h/semaine on empirical debugging.

  • In 2026, 82% recruiters exclude non data-driven UX profiles, blocking promotions and company growth.

  • Risk of obsolescence against competitors achieving +25% ROI via systematic testing.

  • Act to convert losses into measurable gains.

Célian Lebacle, Learni trainer · Web & mobile expert
Célian Lebacle

Learni trainer · Web & mobile expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

40,869 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

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  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

A/B Testing UX training objectives

  • Master the fundamentals of A/B Testing UX for professional certifying projects
  • Design hypotheses and high-performing user interface variants
  • Implement A/B tests with dedicated enterprise tools
  • Analyze statistical results for data-driven decisions
  • Optimize user journeys and boost conversion KPIs
  • Develop strategic A/B Testing UX skills for 2026
  • Deploy post-test action plans for maximum ROI

Program

A/B Testing UX curriculum: 5 modules over 5 days

Module 1 : A/B Testing UX Fundamentals: Principles, Methodology, Hypotheses (Google Optimize, Planning)

Immersive introduction to A/B Testing UX basics, defining relevant business hypotheses through collaborative workshops, hands-on Google Optimize setup for a first simple test, exercises on real e-commerce cases identifying user pain points, creation of a structured personal test plan validated by the expert trainer.

Module 2 : Designing A/B Testing UX Variants: Interface Design Tools (Figma, Adobe XD)

Practical dive into creating impactful UX variants, modeling wireframes and interactive prototypes in Figma to test headlines and CTAs, A/B simulations on real purchase journeys, iterative group feedback on ergonomics and user psychology, production of test-ready mockups with 2026 guidelines for mobile-first.

Module 3 : Technical Implementation of A/B Testing UX: Tracking Setup (Google Analytics, Tag Manager)

Hands-on implementation of A/B tests via Google Tag Manager and Analytics 4 integration, configuration of advanced audience segments for qualified traffic, practical exercises deploying variants on WordPress or Shopify sites, real-time monitoring of key metrics like bounce rate and time on page, common enterprise debugging solutions.

Module 4 : Analyzing A/B Testing UX Results: Statistical Significance (Optimizely, VWO)

In-depth exploration of test data with significance calculations using Optimizely and integrated Excel formulas, interpretation of advanced metrics like CR uplift and confidence intervals, workshops on real failure/success cases for lessons learned, results segmentation by device/user type, structured professional analysis report as a deliverable.

Module 5 : Scaling A/B Testing UX Strategy 2026: Optimization Roadmap (Multivariate, AI Tools)

Development of a sustainable A/B Testing UX roadmap incorporating 2026 trends like predictive AI and multivariate tests, prioritized ROI-focused backlog planning, enterprise scaling simulations with realistic budgets, synthesis of the complete red thread project, skills certification via quiz and peer review, career-boosting data-driven perspectives.

How A/B Testing UX skills are assessed

  • Final multiple-choice quiz to validate A/B Testing UX knowledge
  • Continuous evaluation through daily practical exercises
  • Presentation of the red thread project on conversion optimization

How the A/B Testing UX course is taught

  • Lectures led by an expert UX optimization trainer
  • Practical exercises on authentic company cases
  • Progressive red thread project on A/B Testing UX
  • Detailed course materials provided to participants

A/B Testing UX training: access and practical arrangements

The Training A/B Testing UX - Optimize web conversions 2026 program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training A/B Testing UX - Optimize web conversions 2026 program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training A/B Testing UX - Optimize web conversions 2026 program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your A/B Testing UX training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

A/B Testing UX: frequently asked questions

Which tools are used in A/B Testing UX training?+
Hands-on work runs on google Optimize, planning, figma, adobe XD, google Analytics and tag Manager. Those tools come from the A/B Testing UX program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.
What can participants do after A/B Testing UX training?+
They can master the fundamentals of A/B Testing UX for professional certifying projects, design hypotheses and high-performing user interface variants and implement A/B tests with dedicated enterprise tools. Those are the stated objectives of the A/B Testing UX program at Beginner level, checked by the end-of-session assessment.
What does the A/B Testing UX program cover, day by day?+
Day 1: A/B Testing UX Fundamentals: Principles, Methodology, Hypotheses (Google Optimize, Planning). Day 2: Designing A/B Testing UX Variants: Interface Design Tools (Figma, Adobe XD). Day 3: Technical Implementation of A/B Testing UX: Tracking Setup (Google Analytics, Tag Manager). Day 4: Analyzing A/B Testing UX Results: Statistical Significance (Optimizely, VWO). Day 5: Scaling A/B Testing UX Strategy 2026: Optimization Roadmap (Multivariate, AI Tools). The A/B Testing UX program runs over 5 days, delivered on site.
How is A/B Testing UX training assessed?+
Assessment relies on final multiple-choice quiz to validate A/B Testing UX knowledge, continuous evaluation through daily practical exercises and presentation of the red thread project on conversion optimization. Learni issues a completion certificate together with the individual assessment report at the end of the A/B Testing UX program, which an L&D team can file as evidence.
How much does A/B Testing UX training cost per participant?+
A/B Testing UX training costs $5,775 per participant. For an in-company team, the flat rate starts at $10,395 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does A/B Testing UX training take?+
5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for A/B Testing UX training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before A/B Testing UX training?+
Basics in UX/UI, knowledge of Google Analytics and basic statistics.
Is a certificate issued after A/B Testing UX training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for A/B Testing UX training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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