Training A/B Testing UX - Maximize Website Conversions

Specialist course · Minimum level required

$1,155

  • 1 day
  • Onsite
  • 10 people max.
Ref: LFT504
10 people max.
$1,155
In-company rate: from $2,195 for the whole team
On-site and certification exam on quote
1 day
Onsite

Don't let this gap widen

Why this program matters

  • Without advanced mastery of A/B Testing UX, websites lose an average of 25% of potential conversions due to unoptimized interfaces.

  • Companies that neglect these tests waste up to 40% of their marketing budget on unnecessary features, with a 70% failure rate for UX redesigns without data-driven validation.

  • In 2024, 62% of Product Managers face career penalties from a lack of measurable results on user KPIs.

  • Every month without iterative testing widens the competitive gap, exposing e-commerce businesses to losses in the millions.

  • Act now to turn these risks into concrete, certifiable gains.

Célian Lebacle, Learni trainer · Web & mobile expert
Célian Lebacle

Learni trainer · Web & mobile expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

41,115 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft
  • Atos

Every program built with a dedicated engineer

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.

A/B Testing UX training objectives

  • Master advanced A/B Testing UX methodologies for professional results
  • Develop data-driven test hypotheses tailored to the company
  • Design and deploy high-performing UX variants with specialized tools
  • Analyze statistical data to optimize conversions
  • Implement multivariate and personalized tests in a certified context
  • Optimize user journeys to boost business KPIs

Program

A/B Testing UX curriculum: 1 module over 1 day

Module 1 : A/B Testing UX: Design, Deploy, and Analyze Advanced Tests (Google Optimize, Optimizely, Bayesian Stats)

Dive into formulating data-driven hypotheses based on heatmaps and advanced analytics, get hands-on with Google Optimize and Optimizely to deploy multivariate A/B tests on your real interfaces, perform precise user segmentations for targeted personalizations, analyze results with statistical significance tests and Bayesian tools, apply iterative adjustments on a company red thread project, produce an actionable report with projected ROI and scaling plan to maximize sustainable conversions.

How A/B Testing UX skills are assessed

  • Certified MCQ on A/B Testing UX methodologies
  • Practical analysis of a real test with recommendation report
  • Defense of the red thread project and expert feedback

How the A/B Testing UX course is taught

  • Interactive sessions led by an expert trainer in UX optimization
  • Hands-on exercises on real business cases and professional tools
  • Personalized red thread project for immediate application
  • Complete resources: templates, checklists, and replay videos

A/B Testing UX training: access and practical arrangements

The Training A/B Testing UX - Maximize Website Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training A/B Testing UX - Maximize Website Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training A/B Testing UX - Maximize Website Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your A/B Testing UX training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

A/B Testing UX: frequently asked questions

Which tools are used in A/B Testing UX training?+
Hands-on work runs on google Optimize, optimizely and bayesian Stats. Those tools come from the A/B Testing UX program itself, delivered on site over 1 day, so participants practise on the stack they will use at work.
What can participants do after A/B Testing UX training?+
They can master advanced A/B Testing UX methodologies for professional results, develop data-driven test hypotheses tailored to the company and design and deploy high-performing UX variants with specialized tools. Those are the stated objectives of the A/B Testing UX program at Advanced level, checked by the end-of-session assessment.
How is A/B Testing UX training assessed?+
Assessment relies on certified MCQ on A/B Testing UX methodologies, practical analysis of a real test with recommendation report and defense of the red thread project and expert feedback. Learni issues a completion certificate together with the individual assessment report at the end of the A/B Testing UX program, which an L&D team can file as evidence.
How much does A/B Testing UX training cost per participant?+
A/B Testing UX training costs $1,155 per participant. For an in-company team, the flat rate starts at $2,195 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does A/B Testing UX training take?+
1 day, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for A/B Testing UX training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before A/B Testing UX training?+
Mastery of UX/UI principles, basics of A/B testing and Google Analytics.
Is a certificate issued after A/B Testing UX training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for A/B Testing UX training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
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