Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master advanced A/B testing methodologies for reliable business results
- Design multivariate and Bayesian tests optimized to boost conversions
- Analyze complex statistical data with professional certified tools
- Implement scalable A/B testing strategies in agile environments
- Optimize user funnels through data-driven experimentation
- Develop advanced segmentation skills for ROI personalization
- Deploy automated A/B testing pipelines in production
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Advanced A/B Testing Strategies: Defining Hypotheses and Experimentation Plans (Optimizely, VWO, Segmentation)
Dive into data-driven hypothesis formulation based on advanced analytics, prioritize high-impact tests using frameworks like ICE or PIE, configure fine segmentations with Google Optimize or Optimizely, conduct funnel audits to identify critical levers, practical workshop on real business cases with sample size calculation and power analysis, produce a testable action plan deliverable at end of day to accelerate your professional ROI.
Module 2Technical A/B Testing Implementation: Coding Variants and Integrations (Google Optimize, JavaScript, CMS)
Install and configure professional tools like Google Optimize Pro or AB Tasty for rapid deployments, code complex variants in pure JavaScript or via Tag Manager, integrate tests on CMS like WordPress or Shopify with dynamic personalization, test robustness via traffic simulations, hands-on exercises on real e-commerce funnels, generate interim reports and interactive dashboards for live monitoring, transform your skills into immediate business assets.
Module 3A/B Testing Analysis and Optimization: Interpreting Results and Scaling (Bayesian Statistics, Automation)
Master frequentist and Bayesian analysis with tools like Bayesian AB or Visual Website Optimizer, interpret p-values, lift metrics, and type I/II errors on massive datasets, segment results for qualitative insights, automate pipelines via Zapier or advanced APIs, case studies on major failures avoided, develop a scalable framework for enterprise teams, conclude with a certifying end-to-end project with actionable recommendations, boost your sustainable performance through professional training.
Evaluation method
- Advanced MCQ on A/B testing methodologies and statistics
- Analysis of real results with written report
- Defense of a complete experimentation project before experts
Learning method
- Sessions led by Qualiopi-certified growth hacking trainers
- Practical exercises on real business cases and datasets
- End-to-end A/B testing project over 3 days
- Digital learning support and reusable templates provided
Methods, materials and delivery
The Training A/B Testing - Maximize Conversions and ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training A/B Testing - Maximize Conversions and ROI program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training A/B Testing - Maximize Conversions and ROI program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training A/B Testing - Maximize Conversions and ROI training cost?+
The individual price is $3,859 (USD). A detailed quote is sent within one business day.
How long is the Training A/B Testing - Maximize Conversions and ROI training?+
The training lasts 3 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Proficiency in Google Analytics, basic statistics (p-value, confidence intervals), web tracking experience
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
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