Training A/B Testing - Maximize Conversions and ROI

Specialist course · Minimum level required

$3,465

  • 3 days
  • Onsite
  • 10 people max.
Ref: BPE895
10 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Without advanced A/B testing mastery, your digital campaigns waste 40% of budget on unvalidated hypotheses, driving revenue losses estimated at 25% on e-commerce conversions according to Gartner.

  • Untrained teams triple the time spent debugging false positives, exposing the company to flawed decisions that cost thousands of euros per failed test.

  • In 2024, 72% of growth managers without Bayesian skills are passed over for promotions, while competitors scale their KPIs 2x faster.

  • Every quarter without optimization widens an irrecoverable competitive gap, threatening business survival.

Célian Lebacle, Learni trainer · Web & mobile expert
Célian Lebacle

Learni trainer · Web & mobile expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

41,217 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft
  • Atos

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft, Microsoft and Atos.

A/B Testing training objectives

  • Master advanced A/B testing methodologies for reliable business results
  • Design multivariate and Bayesian tests optimized to boost conversions
  • Analyze complex statistical data with professional certified tools
  • Implement scalable A/B testing strategies in agile environments
  • Optimize user funnels through data-driven experimentation
  • Develop advanced segmentation skills for ROI personalization
  • Deploy automated A/B testing pipelines in production

Program

A/B Testing curriculum: 3 modules over 3 days

Module 1 : Advanced A/B Testing Strategies: Defining Hypotheses and Experimentation Plans (Optimizely, VWO, Segmentation)

Dive into data-driven hypothesis formulation based on advanced analytics, prioritize high-impact tests using frameworks like ICE or PIE, configure fine segmentations with Google Optimize or Optimizely, conduct funnel audits to identify critical levers, practical workshop on real business cases with sample size calculation and power analysis, produce a testable action plan deliverable at end of day to accelerate your professional ROI.

Module 2 : Technical A/B Testing Implementation: Coding Variants and Integrations (Google Optimize, JavaScript, CMS)

Install and configure professional tools like Google Optimize Pro or AB Tasty for rapid deployments, code complex variants in pure JavaScript or via Tag Manager, integrate tests on CMS like WordPress or Shopify with dynamic personalization, test robustness via traffic simulations, hands-on exercises on real e-commerce funnels, generate interim reports and interactive dashboards for live monitoring, transform your skills into immediate business assets.

Module 3 : A/B Testing Analysis and Optimization: Interpreting Results and Scaling (Bayesian Statistics, Automation)

Master frequentist and Bayesian analysis with tools like Bayesian AB or Visual Website Optimizer, interpret p-values, lift metrics, and type I/II errors on massive datasets, segment results for qualitative insights, automate pipelines via Zapier or advanced APIs, case studies on major failures avoided, develop a scalable framework for enterprise teams, conclude with a certifying end-to-end project with actionable recommendations, boost your sustainable performance through professional training.

How A/B Testing skills are assessed

  • Advanced MCQ on A/B testing methodologies and statistics
  • Analysis of real results with written report
  • Defense of a complete experimentation project before experts

How the A/B Testing course is taught

  • Sessions led by Qualiopi-certified growth hacking trainers
  • Practical exercises on real business cases and datasets
  • End-to-end A/B testing project over 3 days
  • Digital learning support and reusable templates provided

A/B Testing training: access and practical arrangements

The Training A/B Testing - Maximize Conversions and ROI program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training A/B Testing - Maximize Conversions and ROI program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training A/B Testing - Maximize Conversions and ROI program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your A/B Testing training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

A/B Testing: frequently asked questions

Which tools are used in A/B Testing training?+
Hands-on work runs on optimizely, VWO, segmentation, google Optimize, javaScript and CMS. Those tools come from the A/B Testing program itself, delivered on site over 3 days, so participants practise on the stack they will use at work.
What can participants do after A/B Testing training?+
They can master advanced A/B testing methodologies for reliable business results, design multivariate and Bayesian tests optimized to boost conversions and analyze complex statistical data with professional certified tools. Those are the stated objectives of the A/B Testing program at Advanced level, checked by the end-of-session assessment.
What does the A/B Testing program cover, day by day?+
Day 1: Advanced A/B Testing Strategies: Defining Hypotheses and Experimentation Plans (Optimizely, VWO, Segmentation). Day 2: Technical A/B Testing Implementation: Coding Variants and Integrations (Google Optimize, JavaScript, CMS). Day 3: A/B Testing Analysis and Optimization: Interpreting Results and Scaling (Bayesian Statistics, Automation). The A/B Testing program runs over 3 days, delivered on site.
How is A/B Testing training assessed?+
Assessment relies on advanced MCQ on A/B testing methodologies and statistics, analysis of real results with written report and defense of a complete experimentation project before experts. Learni issues a completion certificate together with the individual assessment report at the end of the A/B Testing program, which an L&D team can file as evidence.
How much does A/B Testing training cost per participant?+
A/B Testing training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does A/B Testing training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for A/B Testing training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before A/B Testing training?+
Proficiency in Google Analytics, basic statistics (p-value, confidence intervals), web tracking experience.
Is a certificate issued after A/B Testing training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Does Learni provide the equipment for A/B Testing training?+
No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.
Your professional training, anywhere

Let's build your A/B Testing learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

Reply within 24h · Vetted experts · USD invoicing · W-9 available
On-site & remote

A/B Testing training in your city

Available on-site and remotely. Pick your city to see the local training center.

Share in 2 clicks