Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
In-depth audit of your existing SEA campaigns, use of tools like Google Ads Editor and Analytics 4 to identify budget waste, practical exercises on a provided real account, analysis of Quality Scores and lost click opportunities, development of a personalized optimization plan with deliverable reports, implementation of advanced tracking to measure immediate impact on ROAS.
Deep dive into smart bidding such as Target ROAS and Maximize Conversions, hands-on configuration of custom scripts to automate daily adjustments, A/B tests on real business simulations, cross-campaign budget optimization, resolution of concrete overbidding cases, creation of custom dashboards in Google Data Studio for real-time performance tracking and effective scaling.
Building ultra-precise segmented audiences via Google Ads and Analytics, implementation of RLSA campaigns to reconquer qualified searches, exercises on dynamic remarketing with product feeds, integration of Customer Match for secure email lists, practical tests on e-commerce scenarios, creation of automated sequences boosting conversions by an average of 30%, deliverables including ready-to-deploy setups.
Expert configuration of Google Merchant Center for flawless product feeds, deployment of advanced Shopping campaigns with audience segments, exploration of multi-channel Performance Max for maximum coverage, optimization of creative assets via responsive ads, exercises on real retail cases, analysis of attribution reports to refine investments, production of scalable campaigns generating qualified traffic and direct sales.
Synthesis of key metrics with advanced ROAS modeling via BigQuery, implementation of data-driven attribution models, budget forecasting and secure SEA campaign scaling, workshops on post-click optimization with A/B landing pages, review of red thread projects by the expert trainer, strategic action plan certification for immediate business implementation, access to templates and resources for full autonomy.
The Training SEA - Maximizing the ROI of Google Ads Campaigns program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
For the smooth delivery of the Training SEA - Maximizing the ROI of Google Ads Campaigns program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Assessment of skills acquired during the Training SEA - Maximizing the ROI of Google Ads Campaigns program is performed through:
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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Outils DevOpsIndustry-certified30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.