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Training SEA - Maximizing the ROI of Google Ads Campaigns

Ref: ODT279
10 people max.
6125€ HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$170/day onsite · +$500 with certification exam
5 journées
distanciel

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Learning objectives

  • Master advanced Google Ads automations for professional SEA campaigns
  • Develop smart bidding strategies and custom scripts in a business setting
  • Optimize remarketing and RLSA audiences to boost certified conversions
  • Implement scalable Shopping and Performance Max campaigns
  • Analyze cross-platform data for high-performing SEA optimization
  • Measure and scale ROAS with advanced analytical skills

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Fouzi Benzidane
Fouzi Benzidane

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1SEA: Advanced Audit and Diagnosis of Google Ads Accounts (Analytics Tools, Search Console)

In-depth audit of your existing SEA campaigns, use of tools like Google Ads Editor and Analytics 4 to identify budget waste, practical exercises on a provided real account, analysis of Quality Scores and lost click opportunities, development of a personalized optimization plan with deliverable reports, implementation of advanced tracking to measure immediate impact on ROAS.

Module 2SEA: Automated Bidding Strategies and Scripts (Smart Bidding, Google Ads Script)

Deep dive into smart bidding such as Target ROAS and Maximize Conversions, hands-on configuration of custom scripts to automate daily adjustments, A/B tests on real business simulations, cross-campaign budget optimization, resolution of concrete overbidding cases, creation of custom dashboards in Google Data Studio for real-time performance tracking and effective scaling.

Module 3SEA: Advanced Remarketing and Dynamic Audiences (RLSA, Customer Match)

Building ultra-precise segmented audiences via Google Ads and Analytics, implementation of RLSA campaigns to reconquer qualified searches, exercises on dynamic remarketing with product feeds, integration of Customer Match for secure email lists, practical tests on e-commerce scenarios, creation of automated sequences boosting conversions by an average of 30%, deliverables including ready-to-deploy setups.

Module 4SEA: Optimized Shopping and Performance Max Campaigns (Merchant Center, PMax)

Expert configuration of Google Merchant Center for flawless product feeds, deployment of advanced Shopping campaigns with audience segments, exploration of multi-channel Performance Max for maximum coverage, optimization of creative assets via responsive ads, exercises on real retail cases, analysis of attribution reports to refine investments, production of scalable campaigns generating qualified traffic and direct sales.

Module 5SEA: Measurement, Optimization, and Scaling in Business (ROAS, Attribution, Forecasting)

Synthesis of key metrics with advanced ROAS modeling via BigQuery, implementation of data-driven attribution models, budget forecasting and secure SEA campaign scaling, workshops on post-click optimization with A/B landing pages, review of red thread projects by the expert trainer, strategic action plan certification for immediate business implementation, access to templates and resources for full autonomy.

Evaluation method

  • Technical MCQ on automations and SEA tools
  • Analysis and optimization of a real campaign independently
  • Defense of the red thread project with simulated ROAS calculation

Learning method

  • Sessions led by a Google Partner certified SEA consultant
  • Practical exercises on demo Google Ads accounts and your data
  • Red thread project for campaign optimization over 5 days
  • Digital course materials and script templates included

Methods, materials and delivery

The Training SEA - Maximizing the ROI of Google Ads Campaigns program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training SEA - Maximizing the ROI of Google Ads Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training SEA - Maximizing the ROI of Google Ads Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
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« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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