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Training Mailchimp - Automate and Optimize Your Email Campaigns

Ref: IMI553
10 people max.
5500€ HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$170/day onsite · +$500 with certification exam
5 journées
distanciel

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Learning objectives

  • Master advanced Mailchimp automations for professional certifying workflows
  • Develop dynamic segmentations to optimize enterprise targeting skills
  • Design personalized campaigns boosting open rates in professional training
  • Implement A/B tests and analytics to maximize ROI of email actions
  • Integrate Mailchimp with external CRMs for unified customer data management
  • Optimize GDPR compliance in bulk sends to secure enterprise practices

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Mailchimp Automations: Advanced Workflows and Smart Triggers (practical exercises, custom templates)

Discover complex Mailchimp automations through practical workshops on behavioral triggers, integrating real customer data to simulate enterprise scenarios. Configure multichannel customer journeys, test advanced if/then conditions, and generate automated reports. Apply immediately to concrete cases like customer onboarding, optimizing trigger timing to boost engagement, with personalized feedback from the certified trainer.

Module 2Mailchimp Segmentation: Dynamic Targeting and Advanced Tags (merging tools, SQL-like queries)

Dive into fine-grained Mailchimp segmentations with exercises on behavioral tags and custom fields, analyzing large databases. Create predictive segments based on purchase history, test advanced queries for hyper-targeted sends, and measure impact on conversions. Integrate real e-commerce data for practical cases, refining your professional skills in precise and profitable targeting.

Module 3Mailchimp Personalization: Dynamic Content and A/B Testing (*|MERGE|* modules, automated variants)

Master advanced personalization in Mailchimp through labs on dynamic blocks and *|MERGE|* variables for ultra-personalized emails. Launch multivariate A/B tests on subjects, visuals, and CTAs, analyze real-time statistics to iterate quickly. Apply to real campaigns like abandoned cart reminders, generating optimized deliverables that increase clicks by 25% on average, with a focus on professional user experience.

Module 4Mailchimp Integrations: CRM and E-commerce Connections (Zapier API, webhooks, bidirectional synchronizations)

Explore powerful Mailchimp integrations with HubSpot, Shopify, and others via Zapier and native APIs, in practical configuration workshops. Synchronize leads and transactions in real-time, manage webhooks for custom triggers, and resolve common data conflicts. Test in live environments for enterprise cases, producing unified dashboards that streamline marketing processes and boost certified operational efficiency.

Module 5Mailchimp Analytics and Optimization: Advanced Reporting and GDPR (heatmaps, AI predictions, compliance audits)

Analyze in-depth Mailchimp metrics with heatmap tools and AI predictions to anticipate churns, through exercises on massive datasets. Configure custom reports and GDPR audits for secure sends, implement automated suppressions. Conclude with a capstone project on a complete campaign, delivering a quantified optimization plan that elevates your professional email performance skills sustainably.

Evaluation method

  • Final technical quiz on Mailchimp automations and analytics
  • Real case study: optimization of a complete campaign
  • Evaluated personal project: automated workflow with reporting

Learning method

  • Intensive practice on real business cases with Mailchimp
  • Individualized exercises and real-time feedback from experts
  • Unlimited access to replays and resources for 12 months
  • Qualiopi certification validating advanced email skills

Methods, materials and delivery

The Training Mailchimp - Automate and Optimize Your Email Campaigns program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Mailchimp - Automate and Optimize Your Email Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Mailchimp - Automate and Optimize Your Email Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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