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Training Mailchimp 2026 - Automate Your Professional Email Campaigns

Ref: WWT263
10 people max.
5500€ HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$170/day onsite · +$500 with certification exam
5 journées
distanciel

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Learning objectives

  • Master advanced Mailchimp 2026 automations for professional, certified email workflows.
  • Develop dynamic and personalized segments to optimize open rates in a business setting.
  • Design responsive templates and A/B tests to maximize conversions in your campaigns.
  • Implement CRM integrations with Mailchimp 2026 for unified contact management.
  • Analyze advanced metrics and optimize email performance for higher ROI.
  • Deploy certified multichannel strategies adapted to professional marketing training.

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Fouzi Benzidane
Fouzi Benzidane

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Advanced Mailchimp 2026 Segments: Dynamic Creation and Intelligent Tagging (segmentation tools, tags, queries)

Discover the dynamic segments of Mailchimp 2026 through practical exercises on real databases, configure intelligent tags to sort 10 000 contacts in 30 minutes, test custom queries on purchase behaviors, analyze impacts on open rates with real e-commerce cases, produce a deliverable segmentation report at the end of the day for immediate application in your company.

Module 2Mailchimp 2026 Automations: Complex Workflows and Triggers (automation builder tools, conditions)

Dive into advanced Mailchimp 2026 automations, build multi-step workflows with behavioral triggers like cart abandonment, integrate if/then conditions for personalized customer journeys, simulate scenarios on live data, measure effectiveness via real-time metrics, generate a complete workflow ready to deploy for your professional email campaigns.

Module 3Templates and Design Mailchimp 2026: Responsive and A/B Testing (editor tools, variants, preview)

Master the advanced editor of Mailchimp 2026 to create multi-device responsive templates, launch A/B tests on subjects and CTAs with integrated statistical analysis, optimize for mobile with real-time previews, apply sector-specific case studies like B2B and retail, produce three optimized newsletter variants, export them for immediate production in your company.

Module 4CRM Integrations Mailchimp 2026: Synchronization and API (Zapier tools, native integrations, webhooks)

Integrate Mailchimp 2026 with CRMs like HubSpot via API and Zapier, configure bidirectional synchronizations for contacts and scores, test webhooks for real-time triggers, manage qualified lead flows with practical exercises on e-commerce scenarios, analyze data flows to avoid duplicates, deploy a complete integration with deliverable documentation for your company stack.

Module 5Analytics and Optimization Mailchimp 2026: Advanced Reporting and ROI (dashboard tools, heatmaps, predictive)

Leverage advanced Mailchimp 2026 dashboards to track ROI, clicks, and conversions via interactive heatmaps, apply predictive models on churn and engagement, optimize existing campaigns with data-driven insights, review real portfolios for live adjustments, produce a final certifying report with strategic recommendations to scale your email performance in your company.

Evaluation method

  • Daily interactive quizzes on Mailchimp 2026 features to validate learning.
  • Final project: complete automated campaign with optimization report.
  • Qualiopi certificate issued after practical evaluation and certifying multiple-choice quiz.

Learning method

  • 70% hands-on approach using real Mailchimp 2026 cases to anchor skills.
  • Groups limited to 10 for personalized follow-up and enriching exchanges.
  • Live tools and enterprise datasets for authentic professional simulations.
  • Agile methods with continuous feedback for rapid skill development.

Methods, materials and delivery

The Training Mailchimp 2026 - Automate Your Professional Email Campaigns program is delivered onsite or remote (blended-learning, e-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Mailchimp 2026 - Automate Your Professional Email Campaigns program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Mailchimp 2026 - Automate Your Professional Email Campaigns program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Learni programs are available inter-company and intra-company, onsite or remote. Enrollments are possible up to 48 business hours before the program starts. Our programs are eligible for corporate funding paths. Contact us to discuss your training project and funding options.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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