Training Google Shopping 2026 - Optimizing Your Advanced SEO Product Feeds

$3,465

  • 3 days
  • Onsite
  • 10 people max.
Ref: FQO783
10 people max.
$3,465
In-company rate: from $6,290 for the whole team
On-site and certification exam on quote
3 days
Onsite

Don't let this gap widen

Why this program matters

  • Companies that ignore Google Shopping 2026 updates lose up to 35% of organic traffic on product searches.

  • Poor feed optimization can cut conversions by 40% according to recent benchmarks.

  • Untrained experts risk career stagnation against competitors who master these advanced skills.

  • Failing to invest in this certified professional training exposes teams to a lasting lag in SEO and e-commerce performance.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Google Shopping training objectives

  • Master Google Shopping 2026 algorithms to boost product visibility
  • Develop advanced skills in feed optimization for high-performing businesses
  • Design certified technical SEO strategies tailored to professional campaigns
  • Implement advanced audits and analytics tools to maximize ROI
  • Optimize organic search performance in shopping results
  • Deploy intelligent automations for e-commerce training campaigns

Google Shopping curriculum: 3 modules over 3 days

Module 1 : Theme: Advanced Audit of Google Shopping Product Feeds (Merchant Center, Data Feed, Analytics Tools)

Participants conduct a comprehensive audit of existing product feeds using Merchant Center and tools such as Data Feed Watch. They analyze SEO optimization errors, test fixes on real business cases, and deliver a detailed audit report with technical recommendations to improve natural product rankings.

Module 2 : Theme: Technical SEO Strategies for Google Shopping 2026 Campaigns (Automation, Bidding)

The day focuses on integrating advanced SEO tactics into shopping campaigns. Learners configure automation rules, test intelligent bidding strategies, and create optimized account structures. Practical exercises on fictional accounts help measure impact on performance and product visibility.

Module 3 : Theme: Deployment and Performance Measurement for Google Shopping (Analytics, Reporting, Scaling)

Experts learn to scale campaigns using advanced Analytics dashboards and SEO KPIs. They build custom reports, analyze conversion data, and implement continuous improvement plans. Each participant delivers a complete action plan for their business with quantified projections.

How Google Shopping skills are assessed

  • Daily technical quiz on SEO optimizations
  • Final practical case with strategy presentation
  • Audit report delivered and evaluated by the trainer

How the Google Shopping course is taught

  • Practical exercises on real accounts
  • Case studies of high-performing companies
  • Personalized real-time feedback
  • Exclusive resources and templates provided

Google Shopping training: access and practical arrangements

The Training Google Shopping 2026 - Optimizing Your Advanced SEO Product Feeds program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Google Shopping 2026 - Optimizing Your Advanced SEO Product Feeds program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Google Shopping 2026 - Optimizing Your Advanced SEO Product Feeds program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Google Shopping training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Google Shopping: frequently asked questions

Which tools are used in Google Shopping 2026 training?+
Hands-on work runs on merchant Center, data Feed, analytics Tools, automation, bidding and analytics. Those tools come from the Google Shopping 2026 program itself, delivered on site over 3 days, so participants practise on the stack they will use at work.
What can participants do after Google Shopping 2026 training?+
They can master Google Shopping 2026 algorithms to boost product visibility, develop advanced skills in feed optimization for high-performing businesses and design certified technical SEO strategies tailored to professional campaigns. Those are the stated objectives of the Google Shopping 2026 program at Advanced level, checked by the end-of-session assessment.
What does the Google Shopping 2026 program cover, day by day?+
Day 1: Theme: Advanced Audit of Google Shopping Product Feeds (Merchant Center, Data Feed, Analytics Tools). Day 2: Theme: Technical SEO Strategies for Google Shopping 2026 Campaigns (Automation, Bidding). Day 3: Theme: Deployment and Performance Measurement for Google Shopping (Analytics, Reporting, Scaling). The Google Shopping 2026 program runs over 3 days, delivered on site.
How is Google Shopping 2026 training assessed?+
Assessment relies on daily technical quiz on SEO optimizations, final practical case with strategy presentation and audit report delivered and evaluated by the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Google Shopping 2026 program, which an L&D team can file as evidence.
How much does Google Shopping 2026 training cost per participant?+
Google Shopping 2026 training costs $3,465 per participant. For an in-company team, the flat rate starts at $6,290 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Google Shopping 2026 training take?+
3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Google Shopping 2026 training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Google Shopping 2026 training?+
Confirmed experience with Google Ads, mastery of Merchant Center product feeds, and solid knowledge of technical SEO.
Is a certificate issued after Google Shopping 2026 training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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