Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the installation and configuration of Google Analytics for effective professional tracking
- Develop skills in traffic analysis and user behavior in a business context
- Configure event and conversion tracking for actionable insights
- Implement certified custom reports in a professional context
- Optimize web performance using reliable and accurate data
- Acquire certified web analytics skills suitable for professional training
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Introduction to Google Analytics: Basics and Installation (Accounts, Properties, Tracking Code)
Discover the fundamentals of Google Analytics through an interactive session, set up your personal account on a test site, configure properties and data streams, explore the Universal Analytics and GA4 interfaces in parallel, perform your first tracking with practical browser exercises, obtain a validated installation report as a concrete deliverable to start web analytics in a business setting.
Module 2Advanced Google Analytics Configuration: Events and E-commerce (Tags, Variables)
Dive into Google Analytics customization, implement click and scroll event tracking on real sites, set up conversion goals to measure leads, integrate basic e-commerce tracking with virtual carts, test via debug mode and console, produce a custom dashboard as a deliverable, apply to business cases for immediate upskilling.
Module 3Google Analytics Traffic Analysis: Sources and Audiences (Standard Reports)
Analyze organic, paid, and direct traffic origins in Google Analytics, segment audiences by demographics and geolocation, identify top-performing pages via integrated heatmaps, compare periods to detect trends, perform exercises on real business datasets, generate a synthetic traffic report as a deliverable, transform raw data into actionable strategic insights.
Module 4Google Analytics User Behavior: Funnels and Segments (Explorations)
Study user journeys with Google Analytics, build conversion funnels to diagnose drop-offs, segment behaviors via cohorts and custom reports, analyze time on page and bounce rates, apply to real cases like e-shops, practice advanced explorations in pairs, deliver an optimized funnel with recommendations, boost your professional analytics skills.
Module 5Google Analytics Reports and Optimization: Integrations and KPIs (Exports, Alerts)
Finalize with custom Google Analytics reports, integrate Google Tag Manager for advanced tags, define business KPIs like ROI and CLV, set up automated alerts, export to Sheets for dashboards, review via real business scenario simulation, produce a complete optimization plan as a certification deliverable, consolidate skills for immediate professional application.
Evaluation method
- Daily interactive quizzes on Google Analytics modules
- Practical case studies with real business datasets
- Final certification project: complete and optimized analysis report
Learning method
- Pedagogy alternating concise theory and 70% hands-on practice with real tools
- Hands-on exercises with personal Google Analytics accounts
- Case studies from French companies for contextualization
- Unlimited post-training multimedia support for independent review
Methods, materials and delivery
The Training Google Analytics - Effectively Analyze Your Web Data program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Google Analytics - Effectively Analyze Your Web Data program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Google Analytics - Effectively Analyze Your Web Data program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training Google Analytics - Effectively Analyze Your Web Data training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the Training Google Analytics - Effectively Analyze Your Web Data training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic computer use, daily internet navigation, no prior Google Analytics experience required
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
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