Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
1 seat held for the next session
30:00Held for another
Request a call back and an advisor reaches you within 24 business hours, Monday to Saturday.
Google Analytics Training - Optimising Advanced Web Analyses
Trusted by — schools, companies and industrial groups
Every program built with a dedicated engineer
Learning objectives
- Master advanced Google Analytics reports for professional insights
- Develop custom segments and audiences in a business context
- Implement predictive modelling and GA4 machine learning
- Configure BigQuery integrations for large-scale analyses
- Optimise e-commerce tracking and complex conversions
- Design Looker Studio dashboards connected to Google Analytics
- Deploy secure configurations for certification teams
Our social commitment
A school kit donated to a child for every training
To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.
- Backpack, notebooks and essential supplies
- Distributed through our partner charities
- Included, at no extra cost to you
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without advanced Google Analytics mastery, marketing campaigns lose 30% average ROI per Gartner studies.
Teams without GA4 predictions waste 25h/week on manual analyses, costing 15k€/year per analyst.
67% of companies suffer data leaks from erroneous attribution, exposing them to GDPR fines up to 4% of revenue.
In 2025, non-GA4 certified profiles are excluded from 50% of data recruitments.
Each quarter without advanced skills widens the competitive gap, risking vital market share.
Act to secure lasting business performance.
Program
Module 1Advanced Reports and Custom Segments in Google Analytics
Exploration of exploration reports and funnel analysis. Creation of advanced dynamic segments. Configuration of custom events in GA4. Analysis of multi-session user behaviours. Exercises on real company datasets.
Module 2Predictions and BigQuery Integrations in Google Analytics
Predictive modelling for churn and lifetime value. Data export to BigQuery for advanced SQL. Looker Studio and GA4 API integrations. Data-driven attribution models. Security audit and GDPR compliance.
Evaluation method
- Multiple-choice quiz to validate advanced GA4 skills
- Analysis of real cases with structured report
- Predictive project presented to the trainer
Learning method
- Training by certified Google Analytics expert
- Practical exercises on company datasets
- Ongoing project on real web analyses
- Course materials and online GA4 resources
Methods, materials and delivery
The Google Analytics Training - Optimising Advanced Web Analyses program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Google Analytics Training - Optimising Advanced Web Analyses program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Google Analytics Training - Optimising Advanced Web Analyses program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Google Analytics Training - Optimising Advanced Web Analyses training cost?+
The price is $2,940 (USD) per participant. A detailed quote is sent within one business day.
How long is the Google Analytics Training - Optimising Advanced Web Analyses training?+
The training lasts 2 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Intermediate proficiency in Google Analytics GA4, basic SQL and Google Tag Manager
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote
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