Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Describe your need, get a tailored program and a pre-filled quote in 3 min. A 100% free call with an advisor.
Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.
Don't let this gap widen
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Dive into expert GA4 setups by configuring custom events via Google Tag Manager, test real-time data flows on real e-commerce sites, implement advanced conversions with dynamic parameters, conduct tracking audits to identify data leaks, produce an optimized configuration report ready for production, with practical exercises on your own company projects for immediate application.
Analyze user journeys via multi-step funnels and cohort analyses in GA4, segment audiences by predictive behaviors and RFM, dissect integrated heatmaps and session recordings, apply data-driven attribution models to concrete marketing cases, generate actionable insights to boost conversion rates, complete with a full diagnostic exercise on your company's live data, transforming raw metrics into winning strategies.
Master GA4 data export to BigQuery for advanced SQL queries, configure complex triggers in GTM for cross-domain tracking, integrate with CRM tools like HubSpot or custom APIs via server-side tagging, test flow robustness on high-traffic scenarios, develop a custom ETL for unified dashboards, apply everything to an ongoing enterprise project, unlocking a 360° view of your digital performance for ultra-precise decisions.
Design interactive dashboards in Looker Studio connected to GA4 and BigQuery, customize advanced KPIs like CLV and churn rate, automate recurring reports with dynamic filters and alerts, optimize loading performance for extended teams, collaborate in real-time on executive reporting mockups, apply to your real business data for a deploy-ready deliverable, revolutionizing how your enterprise visualizes and acts on key metrics.
Leverage GA4 ML models for churn predictions and revenue forecasting, launch advanced A/B tests integrated with Optimize, calculate granular ROI by channel and device, optimize budgets via data-driven simulations, conduct final audit of the ongoing project with strategic recommendations, prepare an impactful presentation for stakeholders, conclude with certification and post-training action plan, ensuring immediate ROI for your professional digital campaigns.
The Training Google Analytics - Optimize Digital Marketing Performance program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
For the smooth delivery of the Training Google Analytics - Optimize Digital Marketing Performance program, the following equipment is required:
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
Assessment of skills acquired during the Training Google Analytics - Optimize Digital Marketing Performance program is performed through:
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Registration is possible up to 48 business hours before the start of training. All our programs are eligible for corporate training budgets and employer-funded plans.
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
« cool, j'ai appris des trucs »
« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »
« la formation dev etait intense mais grave bien. merci Anthony Khelil »
« 😊👍 »
« bien 👍 »
« Allan Busi t'es au top, continue comme ça. formation géniale »
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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Infrastructure & RéseauxIndustry-certified30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.