Training Google Analytics - Optimize Digital Marketing Performance

$5,775

  • 5 days
  • Onsite
  • 10 people max.
Ref: KCF495
10 people max.
$5,775
In-company rate: from $10,395 for the whole team
On-site and certification exam on quote
5 days
Onsite

Don't let this gap widen

Why this program matters

  • Without advanced mastery of Google Analytics, companies waste an average of 30% of their marketing budget on poorly tracked campaigns, according to Gartner studies.

  • Analysis errors cost up to 25% in e-commerce revenue losses due to missing insights on cart abandonments.

  • In 2024, 68% of non-GA4-certified marketers are passed over for promotions, widening the annual salary gap by 15k€.

  • Every quarter without data-driven optimization exposes your business to more agile competitors, multiplying the risks of stagnation and loss of market share.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,806 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Google Analytics training objectives

  • Master advanced Google Analytics configurations for certified professional tracking
  • Develop in-depth behavioral and conversion analyses in a business context
  • Implement custom segments and reports to optimize data competencies
  • Integrate Google Analytics with Tag Manager and BigQuery in real projects
  • Design interactive dashboards for actionable insights
  • Optimize marketing campaigns using advanced and predictive data
  • Deploy scalable GA4 solutions for impactful professional training

Google Analytics curriculum: 5 modules over 5 days

Module 1 : Advanced Google Analytics Configuration: Implement Custom Event Tracking and Conversions (GA4, GTM)

Dive into expert GA4 setups by configuring custom events via Google Tag Manager, test real-time data flows on real e-commerce sites, implement advanced conversions with dynamic parameters, conduct tracking audits to identify data leaks, produce an optimized configuration report ready for production, with practical exercises on your own company projects for immediate application.

Module 2 : In-Depth Google Analytics Analysis: Explore Funnels, Cohorts, and User Behaviors (Advanced Segments)

Analyze user journeys via multi-step funnels and cohort analyses in GA4, segment audiences by predictive behaviors and RFM, dissect integrated heatmaps and session recordings, apply data-driven attribution models to concrete marketing cases, generate actionable insights to boost conversion rates, complete with a full diagnostic exercise on your company's live data, transforming raw metrics into winning strategies.

Module 3 : Google Analytics Integrations: Connect GA4 to BigQuery, GTM, and Third-Party Tools (Data Warehouse, APIs)

Master GA4 data export to BigQuery for advanced SQL queries, configure complex triggers in GTM for cross-domain tracking, integrate with CRM tools like HubSpot or custom APIs via server-side tagging, test flow robustness on high-traffic scenarios, develop a custom ETL for unified dashboards, apply everything to an ongoing enterprise project, unlocking a 360° view of your digital performance for ultra-precise decisions.

Module 4 : Google Analytics Reports and Dashboards: Create Custom Visualizations with Looker Studio (GA4 Connectors)

Design interactive dashboards in Looker Studio connected to GA4 and BigQuery, customize advanced KPIs like CLV and churn rate, automate recurring reports with dynamic filters and alerts, optimize loading performance for extended teams, collaborate in real-time on executive reporting mockups, apply to your real business data for a deploy-ready deliverable, revolutionizing how your enterprise visualizes and acts on key metrics.

Module 5 : Predictive Google Analytics Optimization: AI Modeling, A/B Testing, and Marketing ROI (Advanced Insights)

Leverage GA4 ML models for churn predictions and revenue forecasting, launch advanced A/B tests integrated with Optimize, calculate granular ROI by channel and device, optimize budgets via data-driven simulations, conduct final audit of the ongoing project with strategic recommendations, prepare an impactful presentation for stakeholders, conclude with certification and post-training action plan, ensuring immediate ROI for your professional digital campaigns.

How Google Analytics skills are assessed

  • Advanced GA4 competency validation quiz at the end of the training
  • Continuous evaluation through practical exercises and real audits
  • Presentation of the ongoing project dashboard and optimization report to the expert trainer

How the Google Analytics course is taught

  • Courses led by a certified active Google Analytics trainer
  • Practical exercises on authentic enterprise datasets and live data
  • Progressive 5-day GA4 ongoing project with code review
  • Complete course materials, templates, and GA4 resources provided to each participant

Google Analytics training: access and practical arrangements

The Training Google Analytics - Optimize Digital Marketing Performance program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Google Analytics - Optimize Digital Marketing Performance program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Google Analytics - Optimize Digital Marketing Performance program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Google Analytics training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Google Analytics: frequently asked questions

Which tools are used in Google Analytics training?+
Hands-on work runs on GA4, GTM, advanced Segments, data Warehouse, APIs and GA4 Connectors. Those tools come from the Google Analytics program itself, delivered on site over 5 days, so participants practise on the stack they will use at work.
What can participants do after Google Analytics training?+
They can master advanced Google Analytics configurations for certified professional tracking, develop in-depth behavioral and conversion analyses in a business context and implement custom segments and reports to optimize data competencies. Those are the stated objectives of the Google Analytics program at Advanced level, checked by the end-of-session assessment.
What does the Google Analytics program cover, day by day?+
Day 1: Advanced Google Analytics Configuration: Implement Custom Event Tracking and Conversions (GA4, GTM). Day 2: In-Depth Google Analytics Analysis: Explore Funnels, Cohorts, and User Behaviors (Advanced Segments). Day 3: Google Analytics Integrations: Connect GA4 to BigQuery, GTM, and Third-Party Tools (Data Warehouse, APIs). Day 4: Google Analytics Reports and Dashboards: Create Custom Visualizations with Looker Studio (GA4 Connectors). Day 5: Predictive Google Analytics Optimization: AI Modeling, A/B Testing, and Marketing ROI (Advanced Insights). The Google Analytics program runs over 5 days, delivered on site.
How is Google Analytics training assessed?+
Assessment relies on advanced GA4 competency validation quiz at the end of the training, continuous evaluation through practical exercises and real audits and presentation of the ongoing project dashboard and optimization report to the expert trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Google Analytics program, which an L&D team can file as evidence.
How much does Google Analytics training cost per participant?+
Google Analytics training costs $5,775 per participant. For an in-company team, the flat rate starts at $10,395 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Google Analytics training take?+
5 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Google Analytics training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Google Analytics training?+
Mastery of basic Google Analytics 4, skills in JavaScript, SQL, and Excel for advanced analyses.
Is a certificate issued after Google Analytics training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
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