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Training Google Analytics - Optimize Digital Marketing Performance

Ref: KCF495
10 people max.
$6,600 HT / per person
−15% from 2 people−30% from 3 people−50% from 5 people
Pay in 3 installments · +$300/day onsite · +$540 with certification exam
5 days
Remote

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Learning objectives

  • Master advanced Google Analytics configurations for certified professional tracking
  • Develop in-depth behavioral and conversion analyses in a business context
  • Implement custom segments and reports to optimize data competencies
  • Integrate Google Analytics with Tag Manager and BigQuery in real projects
  • Design interactive dashboards for actionable insights
  • Optimize marketing campaigns using advanced and predictive data
  • Deploy scalable GA4 solutions for impactful professional training

The Learni story

Founded by passionate learning and innovation experts, Learni's mission is to make professional training accessible to everyone, anywhere in the world. Our team operates in major hubs — London, New York, Boston — and internationally, to support talents and organizations in upskilling.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Allan Busi
Allan Busi

Learni Trainer · Expert

73%productivity gap
×3cost of inaction

Program

Module 1Advanced Google Analytics Configuration: Implement Custom Event Tracking and Conversions (GA4, GTM)

Dive into expert GA4 setups by configuring custom events via Google Tag Manager, test real-time data flows on real e-commerce sites, implement advanced conversions with dynamic parameters, conduct tracking audits to identify data leaks, produce an optimized configuration report ready for production, with practical exercises on your own company projects for immediate application.

Module 2In-Depth Google Analytics Analysis: Explore Funnels, Cohorts, and User Behaviors (Advanced Segments)

Analyze user journeys via multi-step funnels and cohort analyses in GA4, segment audiences by predictive behaviors and RFM, dissect integrated heatmaps and session recordings, apply data-driven attribution models to concrete marketing cases, generate actionable insights to boost conversion rates, complete with a full diagnostic exercise on your company's live data, transforming raw metrics into winning strategies.

Module 3Google Analytics Integrations: Connect GA4 to BigQuery, GTM, and Third-Party Tools (Data Warehouse, APIs)

Master GA4 data export to BigQuery for advanced SQL queries, configure complex triggers in GTM for cross-domain tracking, integrate with CRM tools like HubSpot or custom APIs via server-side tagging, test flow robustness on high-traffic scenarios, develop a custom ETL for unified dashboards, apply everything to an ongoing enterprise project, unlocking a 360° view of your digital performance for ultra-precise decisions.

Module 4Google Analytics Reports and Dashboards: Create Custom Visualizations with Looker Studio (GA4 Connectors)

Design interactive dashboards in Looker Studio connected to GA4 and BigQuery, customize advanced KPIs like CLV and churn rate, automate recurring reports with dynamic filters and alerts, optimize loading performance for extended teams, collaborate in real-time on executive reporting mockups, apply to your real business data for a deploy-ready deliverable, revolutionizing how your enterprise visualizes and acts on key metrics.

Module 5Predictive Google Analytics Optimization: AI Modeling, A/B Testing, and Marketing ROI (Advanced Insights)

Leverage GA4 ML models for churn predictions and revenue forecasting, launch advanced A/B tests integrated with Optimize, calculate granular ROI by channel and device, optimize budgets via data-driven simulations, conduct final audit of the ongoing project with strategic recommendations, prepare an impactful presentation for stakeholders, conclude with certification and post-training action plan, ensuring immediate ROI for your professional digital campaigns.

Evaluation method

  • Advanced GA4 competency validation quiz at the end of the training
  • Continuous evaluation through practical exercises and real audits
  • Presentation of the ongoing project dashboard and optimization report to the expert trainer

Learning method

  • Courses led by a certified active Google Analytics trainer
  • Practical exercises on authentic enterprise datasets and live data
  • Progressive 5-day GA4 ongoing project with code review
  • Complete course materials, templates, and GA4 resources provided to each participant

Methods, materials and delivery

The Training Google Analytics - Optimize Digital Marketing Performance program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Google Analytics - Optimize Digital Marketing Performance program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Google Analytics - Optimize Digital Marketing Performance program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are eligible for corporate training budgets and employer-funded plans.

Verified reviews

What our learners

4.9 · +100 verified reviews
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
★★★★★

« cool, j'ai appris des trucs »

TomFormation AWS — Cloud Practitioner
★★★★★

« j'etais perdu au debut mais Ramy Saharaoui m'a pas laché, il a pris le temps. merci vraiment »

Eva CarpentierFormation LLM en Entreprise — Claude, ChatGPT, Mistral
★★★★★

« la formation dev etait intense mais grave bien. merci Anthony Khelil »

NolanDWWM - Développeur Web et Web Mobile
★★★★★

« 😊👍 »

AmbreDWWM - Développement Web & Mobile React
★★★★★

« bien 👍 »

Léo BlanchardFormation AWS — DevOps Engineer Professional
★★★★★

« Allan Busi t'es au top, continue comme ça. formation géniale »

MargotFormation Claude & ChatGPT — Comparatif et Cas d'Usage
Read all reviews
Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

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