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Training: Mastering Google Analytics to Boost Your Web Traffic Analysis

Course created on July 27, 2026Updated on October 5, 2026

On quote

3 days
Onsite
12 people max.

Request a quote See the program

Ref: SAT769

12 people max.

On quote

In-company rate: on quote

On-site and certification exam on quote

3 days

Onsite

Don't let this gap widen

Why this program matters

Without in-depth mastery of Google Analytics, 70 % of digital marketing campaigns fail due to imprecise web traffic analysis, wasting an average of 25 000 € per year on misallocated advertising budgets.
Data interpretation errors lead to a loss of 15 à 20 % of conversion opportunities, exposing your company to a fatal competitive lag against data-driven rivals.
Every month without these skills, marketing managers risk erroneous strategic decisions, threatening growth and their own professional advancement.
The cost of inaction accumulates: act before your competitors capitalize on your analytical weaknesses.

Trusted by — schools, companies and industrial groups

25,649 programs · 25 countries

Every program built with a dedicated engineer

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Learning objectives

Install and configure Google Analytics on a website
Understand the interface and standard reports
Create custom goals, events, and conversions
Analyze and interpret visitor behavior
Create custom reports for managing digital activity
Optimize marketing campaigns using collected data
Ensure GDPR compliance in analytical data collection

Program

Module 1Google Analytics Fundamentals and Installation

General presentation of Google Analytics (Universal Analytics and GA4); Creating an account; Installing the tag via GTM or source code; Overview of the interface; GDPR, privacy, and consent management.

Module 2Reports, Segmentation, and Audience Analysis

Discovery of standard reports (audience, acquisition, behavior, conversion); User segmentation, filters; Custom dashboards; Interpretation of key metrics (bounce rate, session duration, page views...). Practical exercises on audience reading.

Module 3Advanced Configuration and Analysis for Strategic Decisions

Creating custom goals and events; Tracking conversions and conversion funnels; Multi-channel analysis, traffic source attribution; Setting up and sharing custom reports; Practical cases for campaign optimization; Automation, alerts, and data exports; Tips for data-driven marketing decisions.

Evaluation method

Hands-on application on a demo Google Analytics account
Real case studies to analyze
Multiple-choice quiz to validate knowledge at the end of the training

Learning method

Interactive courses led by a certified Google Analytics expert
Practical exercises on demo accounts
Case studies and concrete analyses
Dedicated digital course materials

Methods, materials and delivery

The Training: Mastering Google Analytics to Boost Your Web Traffic Analysis program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training: Mastering Google Analytics to Boost Your Web Traffic Analysis program, the following equipment is required:

Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
Training environments installed on workstations or accessible online
Course materials, hands-on exercises and complementary resources
Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training: Mastering Google Analytics to Boost Your Web Traffic Analysis program is performed through:

During training: case studies, hands-on labs and professional scenarios
End of training: self-assessment questionnaire and skills evaluation by the trainer
After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

Triple validation: technical, pedagogical, sectoral.
Minimum rating 4.8/5 over the last 12 sessions.

Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

Live briefing on goals and team context.
Veto right — we swap the trainer for free if needed.

Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

Hands-on cases drawn from your stack and projects.
Program co-written then validated by your team.

Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

NPS, knowledge quizzes and skills self-assessment.
Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack

Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

Backpack, notebooks and essential supplies
Distributed through our partner charities
Included, at no extra cost to you

Enroll and offer a kit

FAQ

Frequently asked questions

What can participants do after Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training?+

They can install and configure Google Analytics on a website, understand the interface and standard reports and create custom goals, events, and conversions. Those are the stated objectives of the Training: Mastering Google Analytics to Boost Your Web Traffic Analysis program at Intermediate level, checked by the end-of-session assessment.

What does the Training: Mastering Google Analytics to Boost Your Web Traffic Analysis program cover, day by day?+

Day 1: Google Analytics Fundamentals and Installation. Day 2: Reports, Segmentation, and Audience Analysis. Day 3: Advanced Configuration and Analysis for Strategic Decisions. The Training: Mastering Google Analytics to Boost Your Web Traffic Analysis program runs over 3 days, delivered on site.

How is Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training assessed?+

Assessment relies on hands-on application on a demo Google Analytics account, real case studies to analyze and multiple-choice quiz to validate knowledge at the end of the training. Learni issues a completion certificate together with the individual assessment report at the end of the Training: Mastering Google Analytics to Boost Your Web Traffic Analysis program, which an L&D team can file as evidence.

How much does Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training cost per participant?+

Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training is priced on quote. The amount depends on headcount, format and how far the syllabus is tailored to your team. A detailed quote is sent within one business day, and team pricing covers the whole group from the second participant.

How long does Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training take?+

3 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.

Who pays for Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training?+

Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.

What do participants need to know before Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training?+

Basic proficiency in web browsing and fundamental knowledge of websites.

Is a certificate issued after Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training?+

Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.

Does Learni provide the equipment for Training: Mastering Google Analytics to Boost Your Web Traffic Analysis training?+

No. A computer and a stable internet connection are required for each participant. Learni provides the learning platform, the trainer and all course materials.

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