Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master the design of a complete conversion funnel in professional training
- Develop strong skills in optimizing customer journeys for the business
- Design certified lead generation strategies tailored to the current market
- Implement inbound marketing tools to boost conversions
- Optimize commercial performance using growth hacking methods
- Deploy measurable and profitable campaigns within your business
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Theme: Introduction to the conversion funnel (Google Analytics tools, mapping, deliverables)
Participants discover the fundamentals of the conversion funnel through concrete case analyses. They use Google Analytics to map key stages and identify friction points. Practical exercises enable the creation of an initial funnel diagram tailored to their business. The final deliverable is a complete mapping with initial recommendations.
Module 2Theme: Content creation for the funnel (HubSpot tools, copywriting, deliverables)
This day focuses on producing optimized content for each stage of the conversion funnel. Learners work with HubSpot to design high-performing landing pages and emails. Practical workshops include writing sequences and analyzing performance. The deliverable is a ready-to-deploy content kit.
Module 3Theme: Lead optimization in the funnel (CRM tools, segmentation, deliverables)
Professionals learn to segment and qualify leads within the conversion funnel. They configure a CRM to track prospects and automate follow-ups. Exercises on real cases help measure the impact of actions. The deliverable includes a segmentation table and an automation plan.
Module 4Theme: Growth hacking applied to the funnel (A/B testing tools, experiments, deliverables)
This session introduces growth hacking techniques to accelerate funnel conversions. Participants conduct A/B tests and analyze results with dedicated tools. Business scenarios guide the practical experiments. The final deliverable is an experiment report with quantified recommendations.
Module 5Theme: Funnel deployment and measurement (dashboards tools, reporting, deliverables)
The final day covers full deployment and monitoring of the conversion funnel. Learners build dashboards to measure key KPIs and adjust strategies. Final simulations validate skills on concrete projects. The deliverable is a complete action plan with integrated reporting.
Evaluation method
- Daily knowledge validation quizzes
- Final conversion funnel project assessed
- Personalized feedback on deliverables
Learning method
- Practical workshops on business cases
- Real-time data analysis
- Pair work with presentations
- Individualized coaching on projects
Methods, materials and delivery
The Training Conversion Funnel - Boost Your Online Sales program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Conversion Funnel - Boost Your Online Sales program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Conversion Funnel - Boost Your Online Sales program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training Conversion Funnel - Boost Your Online Sales training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the Training Conversion Funnel - Boost Your Online Sales training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic experience in digital marketing, owning a website or ongoing professional project
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
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