Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training Conversion Funnel - Maximizing Professional Revenues

Ref: WDX878
10 people max.
From $5,775 HT / per person
On-site on request · +$540 with certification exam
5 days
Remote

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Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master advanced analysis of conversion funnels in business settings
  • Optimize each funnel stage to boost professional competencies
  • Implement certified analytics tools for precise tracking
  • Develop personalized funnel strategies tailored to the business
  • Design A/B and MVT tests to maximize certified conversion rates
  • Measure funnel ROI and scale performance in production
  • Deploy omnichannel funnels for competitive enterprises
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without expert mastery of conversion funnels, companies lose 65% of qualified leads on average, with cart abandonment at 75% costing 2,5M€ annual revenue per average e-commerce site.

  • Marketers who are not optimized waste 40% of their acquisition budget, with ROI stuck below 2x while competitors reach 5x.

  • In 2024, 78% of growth managers fail to win promotions for lack of a scalable funnel, risking career stagnation and lost market share.

  • Every quarter without expert skills widens the fatal gap against rival AI and automation.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Conversion Funnel Analysis: Expert Diagnosis (GA4, Hotjar, Advanced Segmentations)

Comprehensive diagnosis of existing funnels using GA4 and Hotjar, identification of critical drop-offs with heatmaps and session recordings, advanced user segmentation by cohorts and behaviors, exercises on your real company data, production of an actionable audit report with ROI priorities, setup of personalized dashboards for continuous monitoring.

Module 2Conversion Funnel Optimization: Eliminate UX Frictions (User Journeys, CRO Heuristics)

Heuristic analysis of funnel stages to detect micro-frictions, redesign of journeys using expert CRO principles, speed and mobile-first testing via PageSpeed Insights and Lighthouse, practical workshops on your landing pages, creation of optimized wireframes, validation through user flow simulations, generation of quantified recommendations with potential uplift.

Module 3Conversion Funnel Personalization: CDP and Dynamic Content (Klaviyo, Braze, ML Scoring)

CDP integration for 360° profiles and predictive scoring, dynamic personalization of funnel stages via ML, Klaviyo automation setup for qualified nurturing, concrete e-commerce cases with content variants, advanced RFM segmentation exercises, deployment of omnichannel journeys, measurement of immediate reconversion rate impact.

Module 4Conversion Funnel Testing: A/B MVT Automation (Optimizely, VWO, Custom Scripts)

Design of multivariate test plans across the full funnel, Optimizely setup for high-fidelity variants, Bayesian statistical analysis for reliable results, testing workflow automation via Zapier, workshops on your business hypotheses, data interpretation for rapid iterations, production of a replicable team testing playbook.

Module 5Scaling Conversion Funnel: ROI Attribution and Growth (Amplitude, Mixpanel, Viral Loops)

Multi-touch attribution modeling for true funnel ROI, Amplitude integration for granular event tracking, design of self-reinforcing growth loops, data-driven scaling via budget allocation, high-growth scenario simulations, exercises on international expansion, finalization of red thread project with 12-month roadmap and certified KPIs.

Evaluation method

  • Expert-level MCQ to validate learning at the end of training
  • Continuous evaluation through real funnel exercises
  • Defense of the optimized red thread project with the trainer

Learning method

  • Courses delivered by an active expert marketing trainer
  • Practical exercises on concrete e-commerce cases
  • Red thread project on funnels using personal data
  • Complete course materials and online resources

Methods, materials and delivery

The Training Conversion Funnel - Maximizing Professional Revenues program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Conversion Funnel - Maximizing Professional Revenues program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Conversion Funnel - Maximizing Professional Revenues program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Conversion Funnel - Maximizing Professional Revenues training cost?+
The price is $5,775 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Conversion Funnel - Maximizing Professional Revenues training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Experience in digital marketing, mastery of GA4, management of paid and organic campaigns
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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