Rigorous trainer selection
Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.
- Triple validation: technical, pedagogical, sectoral.
- Minimum rating 4.8/5 over the last 12 sessions.
Learning objectives
- Master advanced conversion funnel auditing for measurable professional results
- Develop growth hacking strategies integrated into conversion funnel training
- Design optimized customer journeys to boost conversion in the enterprise
- Implement high-performing lead generation tools in a certified funnel
- Optimize conversion rates with data-driven methods for your business
- Deploy advanced A/B tests on professional conversion funnels
The Learni story
Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.
Don't let this gap widen
Why this program matters
Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.
Organizations that don't train their talents on key topics see their competitiveness drop.
Every quarter without training is a gap widening with competitors who invest.
The cost of inaction quickly exceeds that of well-targeted training.
Program
Module 1Theme: Audit and mapping of the conversion funnel (Google Analytics 4, Hotjar, comprehensive audits)
Participants conduct an in-depth audit of existing funnels using Google Analytics 4 and Hotjar. They identify friction points, analyze user behaviors, and produce a detailed mapping. Real business cases enable immediate application of the methods. Deliverables include an audit report and strategic recommendations.
Module 2Theme: Optimization of conversion funnel stages (CRM, automation, personalization)
Exploration of optimization levers at each stage of the conversion funnel. Use of CRM tools and automation platforms to segment audiences. Practical exercises on journey personalization and abandonment reduction. Learners design an optimized funnel with concrete lead generation scenarios and test initial adjustments.
Module 3Theme: Growth hacking applied to the conversion funnel (A/B testing, no-code tools)
Implementation of growth hacking tactics to accelerate conversion. Participants master A/B testing with no-code tools and analyze data in real time. Case studies on real conversion funnels enable rapid iteration. Deliverables: test plan and initial quantified results from experiments.
Module 4Theme: Lead generation and scaling of the conversion funnel (advertising, advanced retargeting)
Integration of advertising campaigns and retargeting to feed and scale the conversion funnel. Focus on inbound marketing strategies combined with growth. Exercises on creating qualified audiences and optimizing acquisition costs. Each participant delivers a complete lead generation strategy ready for deployment.
Module 5Theme: Measurement and continuous iteration of the conversion funnel (dashboards, reporting, certification)
Building tracking dashboards and advanced reporting to manage the conversion funnel. KPI analysis and implementation of a continuous improvement cycle. Final certification project including presentation of an optimized funnel. Learners leave with a concrete action plan for their company.
Evaluation method
- Final quiz to validate acquired skills
- Practical conversion funnel project
- Oral defense of the business case
Learning method
- Daily practical exercises on real tools
- Analysis of real business cases
- Collaborative work in small groups
- Personalized trainer feedback
Methods, materials and delivery
The Training Conversion Funnel - Maximizing Qualified Leads program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.
The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.
Equipment required
For the smooth delivery of the Training Conversion Funnel - Maximizing Qualified Leads program, the following equipment is required:
- Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
- Training environments installed on workstations or accessible online
- Course materials, hands-on exercises and complementary resources
- Post-training access to materials and educational resources
For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.
* contact us for remote delivery feasibility** ratio varies depending on the program
Skills assessment methods
Assessment of skills acquired during the Training Conversion Funnel - Maximizing Qualified Leads program is performed through:
- During training: case studies, hands-on labs and professional scenarios
- End of training: self-assessment questionnaire and skills evaluation by the trainer
- After training: completion certificate detailing acquired skills
Program accessibility
Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.
Enrollment terms and lead times
Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.
Our method
Training quality, guaranteed at every step
Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.
You meet the trainer beforehand
30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.
- Live briefing on goals and team context.
- Veto right — we swap the trainer for free if needed.
Content tailored to your context
No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.
- Hands-on cases drawn from your stack and projects.
- Program co-written then validated by your team.
Continuous quality follow-up
Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.
- NPS, knowledge quizzes and skills self-assessment.
- Satisfaction guarantee: fully satisfied or free rework.
A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.
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FAQ
Frequently asked questions
How much does the Training Conversion Funnel - Maximizing Qualified Leads training cost?+
The individual price is $5,775 (USD). A detailed quote is sent within one business day.
How long is the Training Conversion Funnel - Maximizing Qualified Leads training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Confirmed experience in digital marketing, mastery of analytics tools and lead generation campaigns
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
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