Training Email Marketing - Maximizing Your Client Conversions

$4,620

  • 4 days
  • Onsite
  • 10 people max.
Ref: TCL408
10 people max.
$4,620
In-company rate: from $7,865 for the whole team
On-site and certification exam on quote
4 days
Onsite

Don't let this gap widen

Why this program matters

  • Without intermediate email marketing mastery, your campaigns plateau at 18% open rate, losing 50% of potential sales versus experts at 35%.

  • Non-optimized companies waste 25% of marketing budget on ignored sends, with negative ROI on 60% of campaigns.

  • In 2024, 42% of brands incur average GDPR fines of 50k€ for email non-compliance.

  • Your competitors capture leads while you stagnate: each quarter without advanced skills widens the competitive gap and stalls business growth.

Allan BUSI, Learni trainer · AI expert
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction
Flag of the United StatesBuilt for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

Trusted by — schools, companies and industrial groups

25,805 programs · 25 countries

  • Aptar
  • ArcelorMittal
  • Equans
  • EDF
  • Ubisoft
  • Microsoft

Every program built with a dedicated engineer

  • OpenAI
  • Anthropic
  • Mistral AI
  • NVIDIA
  • Google
  • Amazon Web Services
  • Microsoft Dynamics 365
  • Salesforce
  • ServiceNow
  • SAP
  • Oracle
  • Cisco
  • Fortinet
  • Palo Alto Networks
  • Aruba
  • VMware
  • Red Hat
  • Databricks
  • Snowflake
  • OVHcloud
  • Notion
  • AMD
  • Apple

Companies: Aptar, ArcelorMittal, Equans, EDF, Ubisoft and Microsoft.

Email Marketing training objectives

  • Master email marketing strategies for certified corporate campaigns
  • Develop automated sequences boosting professional sales
  • Optimize design and copywriting for open rates above 30%
  • Implement advanced segmentation and lead scoring in business contexts
  • Analyze ROI metrics and adjust campaigns in real time
  • Configure professional tools like Klaviyo for enterprise competencies
  • Ensure GDPR compliance in certified email marketing flows

Email Marketing curriculum: 4 modules over 4 days

Module 1 : Strategy: Design High-Performance Email Marketing Plans (Personas, Calendars, KPIs)

In-depth analysis of your current strategy and definition of SMART objectives tailored to professional email marketing, detailed creation of client personas using real data, development of a 6-month editorial calendar with engaging themes, practical exercises on concrete business cases, initial send tests to validate hypotheses and adjust live with trainer feedback.

Module 2 : Design: Create Engaging Emails for Email Marketing (Responsive Design, Copywriting, Tools)

Deep dive into professional tools like Klaviyo and ActiveCampaign to build responsive HTML templates, mastery of persuasive copywriting with tested AIDA formulas, design workshops using Canva and BeePro with mobile-optimized visuals, drafting of 5 email types with powerful calls to action, live deliverability tests and collective iterations to maximize commercial impact from the first campaign.

Module 3 : Automation: Implement Advanced Email Marketing Workflows (Triggers, Segmentation)

Setup of automated workflows using behavioral triggers like cart abandonment, dynamic segmentation by lead scoring and CRM data, Zapier integration for multi-tool enterprise flows, exercises on real e-commerce scenarios including welcome series and re-engagement, simulation with 1000 contacts to test scalability, production of deliverables ready for professional deployment.

Module 4 : Analysis: Optimize Email Marketing ROI (A/B Tests, Reporting, GDPR)

Breakdown of key metrics using Google Analytics and native email tool dashboards, implementation of A/B tests on subject lines and CTAs to increase conversions by 20%, GDPR compliance audit with double opt-in and unsubscribe management, analysis of business failure cases for lessons learned, development of continuous optimization plan and final report on ongoing project, with validated skills certification.

How Email Marketing skills are assessed

  • Multiple-choice quiz validating email marketing best practices
  • Analysis of personal campaign with expert feedback
  • Presentation of ongoing automated project to the trainer

How the Email Marketing course is taught

  • Courses by active email marketing expert trainer
  • Practical exercises on real business cases
  • Progressive ongoing project over 4 days
  • Complete course materials provided to participants

Email Marketing training: access and practical arrangements

The Training Email Marketing - Maximizing Your Client Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Email Marketing - Maximizing Your Client Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Email Marketing - Maximizing Your Client Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Our method

How Learni guarantees the quality of your Email Marketing training

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training booked

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you
Enroll and offer a kit
FAQ

Email Marketing: frequently asked questions

Which tools are used in Email Marketing training?+
Hands-on work runs on personas, calendars, KPIs, responsive Design, copywriting and tools. Those tools come from the Email Marketing program itself, delivered on site over 4 days, so participants practise on the stack they will use at work.
What can participants do after Email Marketing training?+
They can master email marketing strategies for certified corporate campaigns, develop automated sequences boosting professional sales and optimize design and copywriting for open rates above 30%. Those are the stated objectives of the Email Marketing program at Intermediate level, checked by the end-of-session assessment.
What does the Email Marketing program cover, day by day?+
Day 1: Strategy: Design High-Performance Email Marketing Plans (Personas, Calendars, KPIs). Day 2: Design: Create Engaging Emails for Email Marketing (Responsive Design, Copywriting, Tools). Day 3: Automation: Implement Advanced Email Marketing Workflows (Triggers, Segmentation). Day 4: Analysis: Optimize Email Marketing ROI (A/B Tests, Reporting, GDPR). The Email Marketing program runs over 4 days, delivered on site.
How is Email Marketing training assessed?+
Assessment relies on multiple-choice quiz validating email marketing best practices, analysis of personal campaign with expert feedback and presentation of ongoing automated project to the trainer. Learni issues a completion certificate together with the individual assessment report at the end of the Email Marketing program, which an L&D team can file as evidence.
How much does Email Marketing training cost per participant?+
Email Marketing training costs $4,620 per participant. For an in-company team, the flat rate starts at $7,865 for the whole group, up to 8 people. The detailed quote, sent within one business day, adjusts the amount to the format and how far the syllabus is tailored to your team.
How long does Email Marketing training take?+
4 days, available live online (US time zones) or on-site at your offices. Half-day tracks spread over several weeks are possible so the team stays operational.
Who pays for Email Marketing training?+
Most US teams pay directly through their company L&D or training budget. Learni invoices in US dollars and accepts bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
What do participants need to know before Email Marketing training?+
Digital marketing basics, experience with email tools like Mailchimp, basic HTML/CSS knowledge.
Is a certificate issued after Email Marketing training?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report. Learni is a certified training provider and prepares for third-party certifications, but does not award them itself.
Your professional training, anywhere

Let's build your Email Marketing learning path.

30 minutes with a learning advisor. No commitment. No sales pitch dressed up as a demo.

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