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Training Email Marketing - Maximizing Your Client Conversions

Ref: TCL408
10 people max.
From $4,620 HT / per person
Pay in 3 installments · On-site on request · +$540 with certification exam
4 days
Remote

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Learning objectives

  • Master email marketing strategies for certified corporate campaigns
  • Develop automated sequences boosting professional sales
  • Optimize design and copywriting for open rates above 30%
  • Implement advanced segmentation and lead scoring in business contexts
  • Analyze ROI metrics and adjust campaigns in real time
  • Configure professional tools like Klaviyo for enterprise competencies
  • Ensure GDPR compliance in certified email marketing flows

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without this upskilling, your team accumulates a technological gap that translates directly into productivity loss.

  • Organizations that don't train their talents on key topics see their competitiveness drop.

  • Every quarter without training is a gap widening with competitors who invest.

  • The cost of inaction quickly exceeds that of well-targeted training.

Nawfel ABED
Nawfel ABED

Learni trainer · Cybersecurity expert

73%productivity gap
×3cost of inaction

Program

Module 1Strategy: Design High-Performance Email Marketing Plans (Personas, Calendars, KPIs)

In-depth analysis of your current strategy and definition of SMART objectives tailored to professional email marketing, detailed creation of client personas using real data, development of a 6-month editorial calendar with engaging themes, practical exercises on concrete business cases, initial send tests to validate hypotheses and adjust live with trainer feedback.

Module 2Design: Create Engaging Emails for Email Marketing (Responsive Design, Copywriting, Tools)

Deep dive into professional tools like Klaviyo and ActiveCampaign to build responsive HTML templates, mastery of persuasive copywriting with tested AIDA formulas, design workshops using Canva and BeePro with mobile-optimized visuals, drafting of 5 email types with powerful calls to action, live deliverability tests and collective iterations to maximize commercial impact from the first campaign.

Module 3Automation: Implement Advanced Email Marketing Workflows (Triggers, Segmentation)

Setup of automated workflows using behavioral triggers like cart abandonment, dynamic segmentation by lead scoring and CRM data, Zapier integration for multi-tool enterprise flows, exercises on real e-commerce scenarios including welcome series and re-engagement, simulation with 1000 contacts to test scalability, production of deliverables ready for professional deployment.

Module 4Analysis: Optimize Email Marketing ROI (A/B Tests, Reporting, GDPR)

Breakdown of key metrics using Google Analytics and native email tool dashboards, implementation of A/B tests on subject lines and CTAs to increase conversions by 20%, GDPR compliance audit with double opt-in and unsubscribe management, analysis of business failure cases for lessons learned, development of continuous optimization plan and final report on ongoing project, with validated skills certification.

Evaluation method

  • Multiple-choice quiz validating email marketing best practices
  • Analysis of personal campaign with expert feedback
  • Presentation of ongoing automated project to the trainer

Learning method

  • Courses by active email marketing expert trainer
  • Practical exercises on real business cases
  • Progressive ongoing project over 4 days
  • Complete course materials provided to participants

Methods, materials and delivery

The Training Email Marketing - Maximizing Your Client Conversions program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Email Marketing - Maximizing Your Client Conversions program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Email Marketing - Maximizing Your Client Conversions program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Email Marketing - Maximizing Your Client Conversions training cost?+
The individual price is $4,620 (USD). A detailed quote is sent within one business day.
How long is the Training Email Marketing - Maximizing Your Client Conversions training?+
The training lasts 4 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Digital marketing basics, experience with email tools like Mailchimp, basic HTML/CSS knowledge
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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