Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training Conversion Rate - Boost Your Online Sales

Ref: LZK169
10 people max.
From $2,625 HT / per person
On-site on request · +$540 with certification exam
2 days
Remote

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Equans
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Ubisoft
Microsoft
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ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Ubisoft
Microsoft
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ArcelorMittal
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Learning objectives

  • Master the analysis of conversion funnels to identify friction points in certified professional training.
  • Develop skills in A/B testing to optimize conversion rates in your company.
  • Design high-performing landing pages to boost online sales using proven techniques.
  • Implement CRO optimization tools for rapid growth in qualified leads.
  • Optimize user journeys by integrating analytics data for measurable results.
  • Evaluate the impact of strategies on conversion KPIs in real professional contexts.
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without mastering conversion rates, 70% of visitors leave your site without taking action, resulting in an average 25% loss in annual revenue according to HubSpot.

  • Companies stagnate against competitors who optimize their funnels, risking a 40% drop in qualified leads and an erosion of market share.

  • Your career suffers from a lack of measurable results, stalling promotions and innovative projects.

  • Invest now in this certified training to turn these losses into explosive growth and secure your expertise in digital marketing.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Conversion Rate Analysis: Diagnosis and Audit Tools (Google Analytics, Hotjar, Funnel Mapping)

Discover precise methods to audit your conversion funnels using Google Analytics and Hotjar, analyzing heatmaps and session recordings to identify critical drop-offs, complete practical exercises on real e-commerce cases, map your user journeys step by step, identify quantifiable improvement levers, and produce an actionable diagnostic report ready to implement in your company, all in 7 interactive and certified hours.

Module 2Conversion Rate Optimization: A/B Tests and Implementations (Optimizely, Data Cross-Analysis, Deliverables)

Dive into advanced A/B testing with Optimizely and VWO to boost your conversion rates, design variants of landing pages and CTAs through practical workshops, analyze statistical results to validate hypotheses, integrate dynamic personalizations based on user behavior, apply real e-commerce cases generating +25% sales, and leave with a personalized action plan and ready-to-deploy CRO templates for your company, in 7 highly operational hours.

Evaluation method

  • Interactive quizzes at the end of each day on conversion KPIs.
  • Practical case study with oral presentation and expert feedback.
  • Qualiopi certificate awarded upon mastery of CRO skills.

Learning method

  • 80% hands-on approach with exercises on real company data.
  • Real-world case studies inspired by successes like Amazon and Shopify.
  • Agile methods adapted to professional digital marketing.
  • Post-training video support to reinforce learning.

Methods, materials and delivery

The Training Conversion Rate - Boost Your Online Sales program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Conversion Rate - Boost Your Online Sales program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Conversion Rate - Boost Your Online Sales program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Conversion Rate - Boost Your Online Sales training cost?+
The price is $2,625 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Conversion Rate - Boost Your Online Sales training?+
The training lasts 2 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Basic knowledge of digital marketing, regular use of Google Analytics, and fundamentals of web data analysis.
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

This training across cities

Available on-site and remotely. Pick your city to see the local training center.

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