Built for US teams
Payment by wire transferEnhanced confidentialityPerfect for companies with 50 to 500 employeesScheduling to fit any time zone

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Training Conversion Rate - Maximizing E-commerce Revenues

Ref: WSL919
10 people max.
From $5,775 HT / per person
On-site on request · +$540 with certification exam
5 days
Remote

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ArcelorMittal
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Microsoft
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ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
Equans
EDF
Ubisoft
Microsoft
Aptar
ArcelorMittal
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Learning objectives

  • Master predictive conversion rate analysis for data-driven business strategies
  • Develop advanced CRO optimizations boosting commercial performance
  • Implement multivariate tests and personalization to maximize conversions
  • Design optimized funnels reducing cart abandonments
  • Configure AI tools to anticipate and influence user behaviors
  • Optimize customer journeys for increased e-commerce profitability
A child walking to school with a backpack
Our social commitment

A school kit donated to a child for every training

To fight inequalities in access to education, Learni donates a complete school kit to a child in need for every training booked. You build your skills, a child heads back to school.

  • Backpack, notebooks and essential supplies
  • Distributed through our partner charities
  • Included, at no extra cost to you

The Learni story

Founded by engineers and learning experts, Learni's mission is to make high-impact tech training accessible to teams everywhere. We work remotely with organizations across the US and Canada, in your time zone, to help teams upskill fast.

Don't let this gap widen

Why this program matters

  • Without advanced conversion rate mastery, e-commerce businesses lose an average of 50% in potential revenue, with average rates stuck at 1.5% versus 4-6% for optimized sites.

  • Cart abandonment rates surge to 75%, costing the French sector 2.5 billion euros annually according to FEVAD.

  • Untrained teams waste 35% of marketing budgets on ineffective tests, stalling growth and exposing them to aggressive competition.

  • Each quarter without advanced CRO erodes market share, making immediate upskilling essential to stay competitive.

Allan BUSI
Allan BUSI

Learni trainer · AI expert

73%productivity gap
×3cost of inaction

Program

Module 1Diagnosis: analyze current conversion rates (Google Analytics 4, Hotjar, advanced segmentations)

Immersion in your real data to identify conversion leaks, in-depth hands-on with Google Analytics 4 using custom events and user flows, use of Hotjar for heatmaps and session recordings, practical exercises on a concrete e-commerce funnel, development of a quantified diagnostic report with immediate action priorities, highlighting each potential optimization for quick revenue gains.

Module 2Strategies: design data-driven CRO optimizations for conversion rates (cognitive psychology, frameworks)

Exploration of advanced psychological levers such as urgency and social proof applied to conversion rates, modeling proprietary CRO frameworks based on business cases, collaborative workshops to redesign product pages and checkouts, integration of measurable micro-conversions, A/B scenario simulations with tools like Optimizely, production of a personalized strategic plan ready for deployment to immediately boost professional sales.

Module 3Testing: implement A/B and multivariate tests on conversion rates (VWO, Google Optimize, Bayesian stats)

Practical setup of advanced A/B and multivariate tests via VWO and Google Optimize on live sites, mastery of Bayesian statistics for reliable rapid results, audience segmentation for persona-targeted tests, analysis of variance and quantified uplift on conversion rates, paired exercises on real carts, generation of automated reports with data-backed recommendations, transforming each test into a profitable lever for the business.

Module 4Personalization: optimize conversion rates with AI and dynamics (Dynamic Yield, Adobe Target)

Deployment of advanced personalization with Dynamic Yield and Adobe Target to adapt content in real-time, modeling dynamic journeys based on past behaviors, integration of predictive AI for conversion scoring, workshops on product recommenders boosting rates by 20-30%, live tests on realistic fictional e-commerce, creation of scalable business rules, delivering ready implementations for certified and performant production personalization.

Module 5Scaling: deploy and monitor gains on conversion rates (dashboards, automation, ROI tracking)

Building custom dashboards with Looker Studio for continuous conversion rate tracking, setup of alert automations via Zapier and webhooks, precise ROI calculation on optimizations via cohort analysis, review of the ongoing project with business impact measurement, multi-channel scaling plan for businesses, delivery of a complete playbook with templates, ensuring professional autonomy and sustainable gains in e-commerce competitiveness.

Evaluation method

  • Advanced multiple-choice quiz on CRO analyses and tools at the end of the training
  • Evaluation through A/B tests conducted on a personal project
  • Defense of the conversion rate optimization plan with projected ROI

Learning method

  • Sessions led by active CRO experts from e-commerce leaders
  • Practical exercises on real company data and sites
  • Ongoing project for complete funnel optimization
  • Digital learning support and professional templates provided

Methods, materials and delivery

The Training Conversion Rate - Maximizing E-commerce Revenues program is delivered onsite or remote (blended-learning, virtual classroom, remote presence). At Learni, an industry-certified training organization, every program is built to maximize skills acquisition regardless of the chosen format.

The trainer alternates between demonstrative, interrogative and active methods (through hands-on labs and/or scenarios). This pedagogical approach guarantees concrete learning that's immediately applicable at work.

Equipment required

For the smooth delivery of the Training Conversion Rate - Maximizing E-commerce Revenues program, the following equipment is required:

  • Mac or PC computers, high-speed fiber internet, whiteboard or flipchart, projector or interactive touch screen (for remote sessions)
  • Training environments installed on workstations or accessible online
  • Course materials, hands-on exercises and complementary resources
  • Post-training access to materials and educational resources

For intra-company training on a site outside Learni, the client commits to providing all required teaching materials (computers, internet, etc.) for the smooth delivery of the program in line with the prerequisites in the communicated program.

* contact us for remote delivery feasibility** ratio varies depending on the program

Skills assessment methods

Assessment of skills acquired during the Training Conversion Rate - Maximizing E-commerce Revenues program is performed through:

  • During training: case studies, hands-on labs and professional scenarios
  • End of training: self-assessment questionnaire and skills evaluation by the trainer
  • After training: completion certificate detailing acquired skills

Program accessibility

Learni is committed to making its programs accessible. All our programs are accessible to people with disabilities. Our teams are available to adapt the pedagogical methods to your specific needs. Please contact us for any adjustment request.

Enrollment terms and lead times

Registration is possible up to 48 business hours before the start of training. All our programs are built for corporate L&D budgets and delivered onsite or remotely.

Our method

Training quality, guaranteed at every step

Before, during, after: we frame the brief, introduce the trainer, tailor the content and measure impact. You stay in control from kickoff to wrap-up.

Step 1

Rigorous trainer selection

Each trainer is validated on three criteria: hands-on field expertise, proven pedagogy and alignment with your industry.

  • Triple validation: technical, pedagogical, sectoral.
  • Minimum rating 4.8/5 over the last 12 sessions.
Step 2

You meet the trainer beforehand

30-minute video call between you and the selected trainer to validate the fit, adjust content and clear any final doubts.

  • Live briefing on goals and team context.
  • Veto right — we swap the trainer for free if needed.
Step 3

Content tailored to your context

No recycled slides. The syllabus is reworked from your real cases: tools, constraints, vocabulary, ongoing projects.

  • Hands-on cases drawn from your stack and projects.
  • Program co-written then validated by your team.
Step 4

Continuous quality follow-up

Live evaluations, 30/90/180-day check-ins and a consolidation plan. If the impact misses the mark, we rework it.

  • NPS, knowledge quizzes and skills self-assessment.
  • Satisfaction guarantee: fully satisfied or free rework.

A simple promise: you don't pay to discover the trainer on day one. Everything is validated upfront, by you.

FAQ

Frequently asked questions

How much does the Training Conversion Rate - Maximizing E-commerce Revenues training cost?+
The price is $5,775 (USD) per participant. A detailed quote is sent within one business day.
How long is the Training Conversion Rate - Maximizing E-commerce Revenues training?+
The training lasts 5 journées, available live online (US time zones) or on-site at your offices.
How is this training paid for?+
Most US teams pay directly through their company (L&D or training budget). We invoice in US dollars and accept bank transfer (ACH/wire) or card, with volume pricing for teams. A purchase order is welcome.
Are there any prerequisites?+
Mastery of Google Analytics 4, experience in A/B testing and conversion funnel analysis
Is a certificate delivered at the end?+
Yes. A Learni completion certificate is issued, along with the individual evaluation report.
Does Learni provide the equipment?+
No. A computer and stable internet connection are required for the participant. Learni provides the educational platform, the trainer and all course materials.
On-site & remote

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